1.
Why go digital?

2.
The way we live and work has changed
1990s 2000s 2010s
Hours worked 9-5 8-6+ Whenever
Office 4 Walls Open Cubicles iPhone
Internet None Email and web Everything in the cloud
Learn about products Tradeshows, ads, print, sales reps Trade shows & Google Social media, Google, Freemium
Buying process Sales rep in office Sales rep, phone / web No sales reps

3.
We use to use all these stuff

4.
NOW, all we use is

5.
The world has changed…
Marketing needs to change, too.

6.
The old marketing
playbook is
BROKEN.
@
86%
skip TV
ads
91%
Unsubscribe
from email
44%
of direct
emails are
never opened
200M
on the
Do Not Call
List

7.
How do we create marketing that people will

8.
Inbound marketingPeople

9.
You don’t search for Customers anymore
They will find you

10.
Inbound marketingTraditional
VS
Cold Calling
Cold Emails (spam)
Interruptive Ads
Marketer - Centric
SEO
Blogging
Attractive social media ads
Customer - Centric

11.
How Inbound marketing work

12.
Have a website that does
automated marketing for you!

13.
Never miss an opportunity
www.linkedin.com/in/rahidkader