O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Trends in Content Strategy

668 visualizações

Publicada em

At CS Applied 2017, Rahel Bailie and Lucie Hyde summarised their learnings from the conference and their own substantial experience.

Publicada em: Tecnologia
  • Seja o primeiro a comentar

Trends in Content Strategy

  1. 1. Practical Content Strategy Trends in the industry Photo credit, all photos: Rahel Anne Bailie INDUSTRY TRENDS Content Strategy Applied, Feb 2017
  2. 2. HANGING ONTO THE STATUS QUO
  3. 3. Adoption innovation curve http://www.jacobcurtis.com/rogers-adoption-curve/
  4. 4. REDISCOVERING THE SEMANTIC WEB
  5. 5. Meeting the omnichannel challenge The Semantic Web Stack (from Wikipedia) • Marketing content • Informational content • User assistance content • Transactional content (microcopy) • Interactive content • Entertainment content • Instructive content • Localised content • Metadata
  6. 6. ARTIFICIAL INTELLIGENCE
  7. 7. Artificial intelligence and cognitive computing (IBM) http://thecontentwrangler.com/2016/02/23/what-is-cognitive-computing/
  8. 8. CHAT AND OTHER BOTS
  9. 9. Chat bots, web chat, automated assistants http://www.slideshare.net/NickvanderLinde/bots-vs-content-managers-making-sense-of-artificial-intelligence-ai
  10. 10. VOICE ACTIVATED SEARCH & THE IOT
  11. 11. Voice-activated search & the IoT https://developer.amazon.com/alexaprize
  12. 12. CONTINUOUS DELIVERY
  13. 13. Continuous delivery using DocOps (cousin of DevOps) https://dzone.com/guides/continuous-delivery-2
  14. 14. INFORMATION 4.0
  15. 15. Information 4.0 for Industry 4.0 (Wikipedia) http://www.slideshare.net/jgollner/information-40-for-industry-40-tcworld-2016
  16. 16. FUTURE-PROOFING CONTENT THROUGH CONTENT STRATEGY
  17. 17. Content Strategy = Content Systems Content superset Web Mobile Print Email system App interfaces Bots flows
  18. 18. SCROLL London, UK Want more trends and content goodness delivered to your mailbox on a regular basis? Subscribe to Scroll up!

×