1.
ABOUT US
Raghbat Systems was started in 2004 with Internet
Marketing and web design solutions as its primary offering.
This product offering has now expanded to include cloud
solutions, technology consulting and products that bring a
fresh perspective to manage information for the business.
Raghbat Offers :

SEO

SMO / SMM

SEM / PPC

Content Writing

Link Building

Website Development

Web Hosting

2.
How To Plan Your Ideal
Digital Marketing
Strategy?

3.
How To Plan Your Ideal Digital Marketing Strategy?
●
It’s never too early to begin planning your digital marketing strategy for
another year. Your competitors are already looking to pick up any edge
they can within the marketplace. There’s no time to sit back and get smug
about your current position. So, begin pulling together your important
digital marketing learning resources and begin lying out another year’s
plan.
●
Don’t repeat the content strategy from 2018 and expect you’ll have the
same success rate in 2019. Whereas there are benefits to your strategy,
trends change and you have to keep up. There’s continuously more you can
do to grow the reach of your company brand over different platforms. Be
willing to go back over your current strategy and shake things up and
incorporate new ideas.

4.
COMMON GOALS FOR BUSINESSES
Increasing foot traffic in physical stores
• Getting more individuals to form purchases online
• Increasing the number of individuals signing up for your e-mail lists
• Selling more of a particular product line
• Growing by and large deals through the year
• Attracting a diverse sort of audience
• Improving your brand position within the marketplace

5.
●
Setting clear objectives assist you refine your targets and gain a clearer
understanding of your 2019 game plan. What didn’t you accomplish in
2018 that you simply trust to discover success in during 2019? What areas
of your business do you need to fortify? Where are you proceeding to miss
out on opportunities?
●
It may not be conceivable to go all the way up to #1 in your sphere if you’re
right now positioned #58. A more practical objective may well be
improving 10 to 20 positions in Google over the following year. Choose
how forceful you need to be and schedule your time, resources, and budget
to make it happen.

6.
It’s not possible to account for each outcome in business through planning.
You'll be able do everything you can to line up good digital marketing
learning resources to help you in your quest. Doing this gives you a better
chance of accomplishing new heights for your company during the upcoming
year.

7.
GO THROUGH YOUR ANALYTICS DATA
You’re doing yourself a damage if you’re not utilizing analytical tools to
evaluate your current marketing strategies. It doesn’t help to shell out
money for promoting and other digital marketing placement if you have got
no idea how well your content is performing. Here are a few key
performance pointers (KPIs) you'll review.

8.
GO THROUGH YOUR ANALYTICS DATA
●
Click-through rates on your digital ads (Facebooks, Google
Advertisements, Instagram)
●
The Google quality scores on your landing page and the significance
of keywords in your ads and content
●
How much activity your ads generate
●
Conversion rates once visitors arrive on your site
●
How regularly your social media posts get shared
●
Positive reviews you’ve received
●
The number of guests your landing page gets from social media
platforms
●
How regularly your company’s brand comes up in discussions about
products or services you offer

9.
CREATE YOUR TARGET AUDIENCE
What sort of audience is being drawn in by your recent digital
advertising efforts? Do they coordinate the client persona profiles you
drew up? It may be time to move your strategies in case you’re not
pulling in your intended target audience.
You may be pulling in accurately who you set out to draw at the begin
of the year but changed your business priorities. That may have your
company looking to move their focus to a more appealing audience.

10.
FOLLOW YOUR AUDIENCE
Make sure you’re set up to reach your audience once you’ve figured
out who you need to target. On a few channels, this implies creating a
new demographic to engage. Do investigate on the normal customer
in your store and make an audience that looks like your client. You'll
recognize buying habits like time of day to research online or even
their zip code. Along with your RMS, POS, and site analytical tools,
you'll be able to make your store’s special buyer persona.
Once you have got your audience built, make sure they see your brand
online in those places. Meaning being willing to break out of your
comfort zone and finding better approaches to form content that
offers to them.

11.
EVALUATE THE HABITS OF YOUR VISITORS
Retailers with a good site should have a great picture of their client
interaction online. In case not, it’s time to evaluate your analytics. At
the end of the day, you wish to discover out which client request
through your website turned into sale in your store?
Outside of the retail industry, service-oriented companies ought to be
looking into similar insights. How regularly do visitors give you with
reasonable data for future contacts? What advertising efforts draw in
visitors who take advantage of your service? How many of them end
up losing interest and abandoning your website after only staying a
short while?

12.
DOCUMENT YOUR SOCIAL MEDIA STRATEGY
Utilize the data you assembled from reading your analytics and
analyzing the habits of your target audience to shape your efforts
here. You would like to back up your strategy with numbers due to the
sheer number of social media platforms on the web. Here are some of
the more well known spaces you should be considering.
●
Facebook
●
Twitter
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YouTube
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Instagram
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Snapchat
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Yelp
●
Pinterest
●
LinkedIn

13.
Most of these platforms permit you to purchase ads to go together
with the content you make. More youthful audiences float towards
visual mediums, whereas older ones find themselves drawn towards
more in-depth substance. Will you get a greater payoff spreading
yourself around as many spaces as possible, or focusing on building
up your brand in one or a few niche places?
What social platform brings more traffic to your site? How well do
they work in permitting you to push visitors to visit your business in
person? It pays to do careful A/B on your ad and content output and
measure the feedback before letting it go live. Doing this legwork
could anticipate you from wasting cash and time on an effort your
audience eventually deems unappealing.

14.
IMPROVE YOUR WEBSITE
Social media gets so much consideration when it comes to digital
marketing that it can be easy to overlook the needs of your website.
Don’t disregard the home page! Here are a few recommendations on
how you can make sure visitors have a great experience once they hit
your landing page.
Contribute in more personalized site experiences for your visitors.
How well are you giving each visitor to feel like they matter? Each
visitor ought to see data tailored to their likes. Here’s where you
might begin looking into adding different AI and machine learning
tools that learn your visitor’s habits and adjust to it.

15.
What about your format? Your site ought to be a great reflection of
your and distinguish yourself from competitors. Go for a clean, new
feel that’s simple to navigate. Here are a few other tips to be sure
when considering a revamp for 2019.
●
Be sure your site is mobile-friendly
●
Your landing pages should have information that the website
visitors want
●
All content should be SEO friendly.

16.
CHANGE THINGS UP
Begin by testing with videos to post on your site or share on social
media. Reconsider the posts you’re putting up and whether they have
the expecting impact. Attempt to find new and unique ways to connect
with your audience. Let your clients know you appreciate positive
reviews and make sure those with negative experiences realize you’re
listening. Don’t compromise your brand. Remaining true to your story
is basic for customer loyalty.
You need to see beyond the big-name spaces like Facebook and be
willing to test with newer platforms. Don’t be caught unprepared by
shifts that leave you behind your competitors.

17.
DOCUMENT YOUR BUDGET
How much of your company income should you commit to your digital
marketing budget? Most companies spend an normal of 5% to 15%
towards these efforts. Your last estimate should take the following
variables into consideration.

18.
Cont..
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What do you consider an effective ROI?
●
Will you be keeping your efforts in-house or hiring an outside firm
to manage things?
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Are you planning to extend your marketing efforts on social media?
●
What sort of balance are you looking before between paid and
organic traffic results?
●
What tools will you use in your efforts?
●
How much do you need to spend in remodeling your web and social
media output?

19.
Cont..
The answers to these questions will offer assistance to shape where
you focus your dollars. Businesses more fascinated by organic results
will need to find creative approaches to shape their content. Which
means spending more to create quality videos or hiring experienced
writers to make optimized content for your web and social media
sites?
Make room in your budget for more Facebook ads if that’s where your
audience spends most of their time. Increase your Google Ads budgets
if you had a good amount of success from different campaigns. Sense a
slant? Find what works and set your budget on the things that work
and the lessons you want to learn.

20.
CONTACT US