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No Story No Fans - Storytelling lessons
THE GAP BETWEEN
WHAT YOU WANT TO
COMMUNICATE AND
   WHAT PEOPLE
 ACTUALLY TAKE IN
GETS BIGGER EVERY
       DAY.
STO
     ?              RY




 TRANSMEDIA     CONSISTENT
STORYTELLING   STORYTELLING
PEOPLE DON’T WALK AROUND
TALKING ABOUT YOUR BRAND ALL DAY.
Marketing
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
http://www.velocitypartners.co.uk/ideas-and-insights/
And what about you?




http://www.velocitypartners.co.uk/ideas-and-insights/
The winners will be those who build
GREAT   STORY   BRANDS
No Story No Fans - Storytelling lessons
The price of a coffee
here (X) in Bar
Mundial, Lissabon?




                        X
Yahoo!/BBDO study (2012 Feb) "What's Your Story."
PROGRESSION OF ECONOMIC VALUE
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons
3
BASIC RULES
IN TELLING A GOOD STORY
#1
You are not the hero of the story!
   It is not about your brand.
#2
            Show some love!
A stories is ALWAYS build on emotions.
#3
Be Truthful!
Twitter:
@rafstevens
WHY GRINGO
WAS SUCCESSFUL?




                  1. It is not about Gringo ! It’s about all of us.

                  2. It is an emotional statement.

                  3. We believe him. It is authentic.
Want some more on
he power of corporate storytelling?

www.NoStoryNoFans.com
No Story No Fans - Storytelling lessons
No Story No Fans - Storytelling lessons

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No Story No Fans - Storytelling lessons