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No Story No Fans - Storytelling lessons
2.
THE GAP BETWEEN WHAT
YOU WANT TO COMMUNICATE AND WHAT PEOPLE ACTUALLY TAKE IN GETS BIGGER EVERY DAY.
3.
STO
? RY TRANSMEDIA CONSISTENT STORYTELLING STORYTELLING
4.
PEOPLE DON’T WALK
AROUND TALKING ABOUT YOUR BRAND ALL DAY.
5.
Marketing
8.
http://www.velocitypartners.co.uk/ideas-and-insights/
9.
And what about
you? http://www.velocitypartners.co.uk/ideas-and-insights/
10.
The winners will
be those who build
11.
GREAT
STORY BRANDS
13.
The price of
a coffee here (X) in Bar Mundial, Lissabon? X
14.
Yahoo!/BBDO study (2012
Feb) "What's Your Story."
15.
PROGRESSION OF ECONOMIC
VALUE
18.
3 BASIC RULES IN TELLING
A GOOD STORY
19.
#1 You are not
the hero of the story! It is not about your brand.
20.
#2
Show some love! A stories is ALWAYS build on emotions.
21.
#3 Be Truthful!
22.
Twitter: @rafstevens
23.
WHY GRINGO WAS SUCCESSFUL?
1. It is not about Gringo ! It’s about all of us. 2. It is an emotional statement. 3. We believe him. It is authentic.
24.
Want some more
on he power of corporate storytelling? www.NoStoryNoFans.com