When travelling, everyone, even superheroes, have their kryptonite. As an example, we chose the case of a young couple with a newborn whose weakness is represented by the difficulty of visiting a city that lacks in accessibility, equipment and services for infants and families. The service addresses this need and it’s provided ideally by the local administration (in our case Rome Municipality) that guarantees the respect of settled standards for facilities companies and service providers. The service could be replicated for different situations and other travel constraints such as food restrictions, religious beliefs, pets, and so on.

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2. Once upon a day, in a “normal” family with a new born

3. They realize their current “kryptonite” could complicate the travel

4. Who’s going to help them?

5. They google “Rome + baby” and they end up on the Rome Municipality site where
there’s a page presenting a service that meets their need (“Rome Baby Friendly”)

6. They start their exciting travel to Rome!

7. They reach the affiliated hotel they have reserved

8. The baby-friendly room is accessible and fully equipped

9. At the reception they withdraw the map with all affiliated facilities and itineraries

10. They reach the public transport at the accessible stop

11. They follow the pedestrian itinerary indicated in the map which is stroller-friendly

12. At lunch time they stop at an affiliated restaurant where equipment is provided and
facilities are offered (changing station, meal warmer).

13. They proceed with their cultural visit and choose baby-friendly museums affiliated with the service-
they provide changing stations and nursery service.

14. It’s time to go back after a satisfactory trip!

15. Once at home they go back to the site for rating the overall service and the individual facilities.

17. Similar services could be developed for other kryptonites