Taste of Barcelona MWC 2013 Trends

Taste of Barcelona
MWC 2013

Work in progress

Smart devices and
1
Key
Operating systems

NETWORK
2
trends PERFORMANCE / LTE

3
@MWC Digital services

Transformation due to
4 Customer Experience &
Efficiency focus

5 PRICE MODEL
INNOVATION

Taste of Barcelona 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 2

#1 Smart
devices and OS


#2 Network
performance /
LTE


#3 Digital
services


#4 Transformation due
to Customer Experience
and efficiency focus


#5 PRICE MODEL
INNOVATION


THE ERICSSON EXPERIENCE
@ MWC 2013


Main Messages

Bringing the networked society to life

Network operational Customer Growth Telecom/IT
performance excellence experience opportunities convergence

Rethink Realize


Network Performance

5
1 1
Video- Expand Heterogeneous Backhaul & 4G IP & Optimize
Optimized Mobile Networks Converged SDN Network
Networks Broadband Metro Performance

Network performance, capacity,
coverage and quality for the best
“over-the-air” user experience.
Interest Area
Proof Points HIGHLIGHTS
› Optimizing for Smartphone
performance

› Turning Insights into Customer
Value

› Managed End-user Service
Assurance

› Device and Application Verification
Service


Air 32
› AIR addresses operators' coverage
challenge through its superior radio
performance and compact integration of the
antenna into the radio unit.

› AIR enables the smooth and cost-efficient
introduction of LTE and HSPA without the
need to add additional antennas or remote
radio units to sites.

Benefits:
› up to 70% higher throughput -> improved
user experience.
› Up to 25% increased indoor coverage
Improved indoor service reliability.


Ericsson Media
Delivery Network
›The new Ericsson Media Delivery Network
solution is uniquely designed to unite the
delivery of managed and unmanaged content
over fixed and mobile networks by leveraging
Ericsson's advanced packet core and radio
capabilities with converged cache, combined
with new management and service exposure
layers for intelligent control and business
model enablement.

Benefits:
› Redefining operator CDN by leveraging
leadership position in video delivery,
optimization and mobile networks.
› Addressing the global consumer shift to
broadband mobility.


LTE Broadcast

› The new end-to-end LTE broadcast
solution enables operators to efficiently
launch media services over LTE with
Ericsson's unique combination of three
new standards: eMBMS, HEVC and
MPEG DASH.

Benefits:
› End-to-end capability.
› First mover of the new technologies.
› Driving standardization and
ecosystem.


Key Event
Experience

› Key Event Experience offering supports
operator networks during events that typically
lead to dramatic increases in mobile traffic.
› Key Event Experience enhances operators'
brands by improving user experience during
high-profile events.

Benefits:
› New way of bundle capacity analysis and
design, capacity roll-out, optimization,
real-time traffic monitoring and support.
› We provide a single point of contact that
handles customer requirement for the event,
defining the service scope and secure service
delivery fulfillment including post event
reporting.
› Multivendor offering.


Growth Opportunities

5 5 3
2 2
Multi-screen Expand in Grow With Innovate With Realize Experience-Centric
TV M2M Communication Broadband Business Managed Services
Services Expansion

Interest Area

› Partner with OTT and Content
providers

› Business User Video Conferencing

› Connected Vehicle Cloud

› Ericsson Multiscreen TV Solution

› Mobile Order Management

Grow revenue short-mid term, increase
market share with new services, bundling
Taste of Barcelona 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 17 and targeted offerings.

Experience-Centric
Managed Services

› Experience-centric Managed Services is the
new, evolved Managed Services
engagement model focusing on customer
(end-user) expectations and demands,
aligning service delivery in accordance with
these requirements.

Benefits:
› Creates opportunities for business
differentiation, specialization and innovation.
› It is designed to meet operators’ evolving
expectations for managed services,
especially when it comes to ensuring
customer satisfaction.
› Success is measured with the help of
service- and customer experience KPIs in
addition to technical KPI’s.


Mobile Order
Management
›Mobile Order Management solution -
part of its OSS and BSS offering - gives
mobile operators the tools for slashing
the time and cost of launching and
provisioning services on any type of
mobile device.

Benefits:
› The new Mobile Order Management
lets operators launch services in days
rather than months, providing faster time
to revenue.
› Operators can provide their customers
with a self-service portal through which
they can create value-added bundles and
personalization.


Customer Experience

2 4
3 3
Superior Manage Experience-Centric Professional
Smartphone Customer Managed Services Services
Taste of Barcelona 2013 | ©Experience Experience
Ericsson AB 2013 | 2013-02-25 | Page 20

Respond proactively through unique
insights for competetive advantage.
Interest Area

› Ericsson LTE Broadcast

› LTE High Capacity Network

› Wi-Fi Integration for Mobility

› IP Backhaul Performance

› Manage and Visualize Your
Operations With SON


Ericsson Device and
Application
Verification Service
› Ericsson's automated verification tools
help to accelerate the quality-control
process, ensuring that devices comply
with regulatory, international and specific
network requirements.

Benefits:
› Secure “No harm to network” of new
devices and new applications.
› Reduce industry Device launch costs
and TTM (To time market).
› Offering: builds on existing Terminal
Verification.


Operational Excellence

5 3
4 4
Simplify & Telecom Managed Professional
Automate Services Services


Interest Area

› Accelerate Plan-to-Provision

› Optimize Data Centers and
Operations

› Virtual GNOC Tour

› Meet Your Customer Experience
and OPEX KPI’s

Holistic approach to IT & Networks
to gain efficiency, agility &
Taste of Barcelona 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 24 competitiveness.

Telecom/IT Convergence

2 1 4 2
5 5
Multi-screen Expand Browser Realize Innovation Cloud
TV in M2M Communication 4G IP & Simplify &
Business & Capacity Evolution
& Service Exposure SDN Automate
Expansion Models

Interest Area

› Ericsson Cloud System

› Virtualization with Service Provider
SDN

› Unified Service Exposure

› Provide XaaS and Capitalize on
Your IT Assets

› Multiscreen Cloud PVR

› Remote Patient Monitoring

Business evolution to create strategic
growth - new sources of revenue,
customers, business propositions.

Ericsson
Cloud System

› Ericsson Cloud System is a
comprehensive solution for the
distribution and orchestration of cloud
capabilities horizontally across the
network, enabling new vertical exposure
opportunities.

Benefits:
› Telecom-grade qualities of scalability,
reliability and service ability brought to
the cloud.
› Deployment and migration with
investment protection.
› Builds on industry-leading concepts of
Network-enabled Cloud and Service
Provider SDN.
› Offering a completely open platform
based on OpenStack.


Networked Society
And
What’s Next

additional launches

Mobile Backhaul Wi-Fi GW &SASN Plan to Provision
and Mini-Link on SSR 8000 for Mobile
platform

Experience-Driven SON Policy
CRM Manager


THANK YOU!
SEE YOU IN 2014!

Taste of Barcelona MWC 2013 Trends

Taste of Barcelona MWC 2013 Trends

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