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Who's your daddy?
- 3. REACH + FREQUENCY + INTERRUPTION
- 4. BIG BUDGETS
- 5. HOT MODELS
- 6. BABES, BABIES AND ANIMALS
- 10. IS IT YOUR PRODUCT?
- 11. IT’S SO F***EN COOL
- 13. IF YOU BUILD IT THEY WILL COME
- 15. IS IT THE COMMUNITY?
- 16. BUY IT USE IT BREAK IT FIX IT
- 17. CONVERSATIONS
- 18. STOP TALKING TO YOURSELF
- 19. “BUILD COMMUNITIES FOR ONLINE BRANDS”
- 21. YOUR AGENCY?
- 22. HYPE CRAZED MEDIA AFICIONADOS
- 24. MEDIA AGENCIES?
- 27. BRAND AGENCIES?
- 29. THE NEWEST COOLEST TECHNOLOGY?
- 30. MARKET RESEARCH?
- 31. FACE IT
- 32. MARKETING MIGHT NOT SAVE YOU
- 33. TAKE A MOMENT
- 34. AND START BREATHING AGAIN
- 35. COMMUNITIES DON’T MEAN ANYTHING
- 36. IF NO ONE CARES ABOUT YOU.
- 37. IF YOU DONT DELIVER A GREAT EXPERIENCE
- 38. NO ONE WILL CARE ABOUT YOU.
- 39. WHO CARES ABOUT ADVERTISING
- 40. IF YOUR PRODUCT SUCKS
- 41. IF YOUR BRAND SUCKS.
- 42. THINK OUTSIDE THE MARKETING BOX
- 43. AND GET RID OF SENSELESS JARGON
- 45. DO YOU CARE ENOUGH
- 46. FOR PEOPLE TO CARE BACK?
- 47. MAYBE MARKETING ISNT THE RIGHT WORD ANYMORE
- 48. PRODUCT PLACE PROMOTION PRICE
- 49. AND SPENDING LOTS OF $
- 50. LET ME TELL YOU
- 51. WHO YOUR DADDY IS
- 52. PEOPLE
- 53. HUMANS
- 54. FULL OF EMOTIONS
- 56. MOST DON’T FIT IN YOUR PERSONA PROFILES
- 57. PEOPLE YOU HARDLY KNOW
- 58. PEOPLE THAT PAY FOR YOUR JOB
- 59. PEOPLE THAT CREATE AD INVENTORY
- 60. AND TUNE OUT WHEN YOUR ADS SUCK
- 62. PEOPLE THAT BUY YOUR STUFF
- 63. OR DON’T
- 64. PEOPLE THAT LOVE YOU
- 65. AND SOME THAT DONT CARE.
- 66. YOUR PRIORITY
- 67. IS TO MAKE THEM HAPPY
- 68. OR AT LEAST CARE ABOUT YOU.
- 69. THEY CREATE VALUE FOR YOU
- 70. SO GIVE THEM A REASON TO DO IT.
- 72. RELEVANCE DISTRIBUTION QUALITY EXPERIENCE
- 73. THERE ARE NO QUICK SOLUTIONS
- 74. THERE IS NO RECIPE
- 76. TRUST YOUR GUT FEELING