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Fask winter

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Publicada em: Turismo
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Fask winter

  1. 1. We bring & retain clients for your business
  2. 2. First Aid Snow Kit 20th December 2013 – 18th January 2014 100.000 reach
  3. 3. Concept FASK gives you the opportunity to interact with the consumer, exactly when he needs you most. FASK gift bags will be distributed on the most important slopes from Valea Prahovei. Multibrand BTL campaign Cost sharing Data collection Relevant interaction
  4. 4. Target: 25-55 middle class and upper middle class Time frame : 5 weekends 20th December 2013 – 18th January 2014 Reach: 100.000 hits Facts and Figures
  5. 5. Slope Traffic / weekend Poiana Brasov 30.000 Predeal 30.000 Azuga 15.000 Busteni 12.000
  6. 6. Partners Benefits: 1. Increase loyalty towards brands 2. Out of the box approach 3. Relevant interaction with the target group 4. Cost sharing with complementary partners 5. Exclusivity on your category 6. Ensure great visibility (logo on the gift bags)
  7. 7. On demand Hotels
  8. 8. Hotel activities: 70 hotels Valea Prahovei Winter pack at check-in Dedicated sampling in the room Sampling at Breakfast Interaction at the reception Hotels