Here are the slides from Week 3

1. LIVE PROGRAMMES
Production Planning, Clocks and RAJAR

2. Production Planning
• Allocate Roles & Responsibilities
• Set Deadlines
• Maintain and submit a log of activity via the Journal in
Sunspace
• Meet often
• Write and submit a programme treatment / concept
• The more you plan, the easier (and less stressful) your
show will be!!

3. Programme Content
• Get the idea right for the audience
• Get the method right for the story you are going to tell
• Do you have something every 15 minutes?
• Is there something memorable in your show?
• Have a plan for every link
• “Don’t have the meeting on the air – have it before the
show or don’t bother turning up” Chris Evans

4. Running orders / Clocks
• Paper Running Order
• List items and timings / start times
• Plan every link – what’s in it?
• Do you need to script it? Map it?
• Scripts
• Anything complex or detailed – script
• Don’t waffle into features
• Cues / contacts/ ID numbers
• Programme Clock
• On paper and RCS
• Do you know what’s happening and when?

6. RCS clocks

7. RAJAR
• Radio Joint Audience Research
• Paid for by station subscriptions
• Data from paper diaries
• Electronic devices on trials

8. RAJAR Terms
• Reach
• The number who listen to a station in a defined period
• Share
• That stations share of local listening
• Hours
• How long the station is listened to, in total, individually = share

9. Programming Relevance
• Quarter hour blocks
• Throw ahead
• Signpost
• Order programme
• Make people listen longer
• Hear more programmes
• Hear more commercials

10. Using these tools
• A balanced programme
• A clear narrative
• Signposts & Menus
• Hooks and incentives
• Something in every quarter