1. MAC 196Multiplatform Audio and Radio Week One www.sunderlandradio.co.uk

2. Audio Production Recording and Editing sound and speech Post-Production Radio Broadcasting Creating content Technical Studio Operations Making Content For online and broadcast What’s this module about

3. Music on a digital device A CD Music on spotify or slacker A podcast Radio Which of the following have you listened in the past 10 days?

4. What the world listens to…

5. So, Radio IS still important

6. How do we listen?

7. Absolute Radio

8. It turns out that audibility is not just about background music, as many had thought. (snip) What struck me is that many of the problems could be resolved long before a single frame is shot if more emphasis was placed on planning for clear sound. For example, has the director chosen the right location and what are the implications for getting good sound? Has the person looking after sound had training and the right level of experience? Are the presenters briefed to recap if they feel key messages are not clear? Danny Cohen, Controller of BBC One Sound is important in TV too…

9. BBC Radio is called “BBC Audio and Music” Newspaper Journalists make audio podcasts There are content producers making visual content for radio stations Content flows across platforms and is exploited in more than one place Radio does not sit in a bubble

10. Elmo

11. What radio station do you listen? BBC Radio 1 Radio 2 Radio 3 Radio 4 Radio 5 Live 1Xtra 6Music Asian Network Nations and Regions (Local radio) Commerical Absolute (80’s, 90’s, Crock) Classic TalkSport Capital Real Metro Sun FM 107 Spark FM DAB Stations (Xfm, Kiss, Heat)

12. 1. BBC Radio 2 (13.9m) 2. BBC Radio 1 (11.6m) 3. BBC Radio 4 (10.8m) 4. Heart (7.6m) 5. Capital (6.8m) 6. BBC Radio 5 live (6.6m) 7. Classic FM (5.7m) 8. Kiss (4.2m) 9. Magic (4.0m) 10. talkSPORT (3.2m) Most popular national stations