Huge market. €180 Billion GDP of which 64% is service industry We spend €57 Billion on public services of which two thirds is salaries but the rest is services.
Service is the product
Competitive advantage, cannot transport a service
No competitors
Immature market
Conservative industry
Common language
Scale
How do you apply that to companies?
We have to grow our business but we also have to to look after current business.
Don’t use the word design or service design Not in Ireland
