4. user IaD customer experience touchpoint design physical prototyping conceptual prototyping BOM service delivery blueprint product platforms IT platforms production planning service delivery training pricing models business models product service/organisation In product and service projects?
5. Understand and Observe Storytelling and Distillation Stretch ideas into concepts Prototype interactions Get early feedback Get stakeholder feedback Prototype concepts Example Team Finance: Improving an existing service Brainstorm
6. Understand and Observe Storytell and Distill Stretch ideas into concepts Prototype Brainstorm Get stakeholder feedback Example Team Medical: Servitisation
7. Understand and Observe Brainstorm Prototype Get feedback Prototype Example Team International Palate: New Service Concept
8. 4 Apr 2009 What is Innovation? US Gov’t : The design, invention, development and/or implementation of new or altered products, services, processes, systems, organizational structures, or business models for the purpose of creating new value for customers and financial returns for the firm. Design something new Execute it Get significant value for customers and the firm
9. Basic cycle inspire ideas prototype distill prioritise evaluate Innovation or Design Cycle DESIGN-THINKING MODEL 1 2 3
10. In a program business concept features interactions design implement Innovation or Design Cycle WITHIN DEVELOPMENT 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3
11. Paths To Innovation Paths to Innovation? Create a strategy map Run an innovation project Embed innovation systems in your organisation
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15. Activities? Research Roadmap Topics: 1. The innovation process 2. Innovation strategy 3. Project portfolio management 4. Organising for innovation 5. Service process design 6. Service delivery/supply chains 7. Services marketing 8. Sustainability
Product ------- Experience -------------------Service Ubiquity of services across all organisations
Means creativity and execution are crucial A s well as picking the right thing to work on. The quality of your design and the quality of your execution deternines the value of the output.
Inspiration comes from _ rigourous understanding of the technical aspects involved – all of them, covering technology, business and people _ observing what is actually happening amongst the practitioners
Where do groups like finance and hr fit in?
Not covered _ value of design _ project management _ services innovation model
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