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How Startups can leverage big data?

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How Startups can leverage big data?

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Data is being generated at a feverish pace and forward thinking companies are integrating big data and analytics as part of their core strategy from day one. However, it is often hard to sift through the hype around big data and many companies start with only a small subset of data. Can smaller companies benefit from big data efforts? We will discuss several use cases and examples of how startups are using data to optimize their operations, connect with their users, and expand their market.

Data is being generated at a feverish pace and forward thinking companies are integrating big data and analytics as part of their core strategy from day one. However, it is often hard to sift through the hype around big data and many companies start with only a small subset of data. Can smaller companies benefit from big data efforts? We will discuss several use cases and examples of how startups are using data to optimize their operations, connect with their users, and expand their market.

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Notas do Editor

  • If your company doesn’t have a robust big data strategy it’s a real concern. As you can see from the last slide, it’s likely that regardless of industry your competitors are building their own big data initiatives.

    Examples:
    Nike
    Nest
    MapMyFitness

    Today we are all data companies. Examples include Nike, Nest, even old guard companies like John Deere.

    Share the Under Armour story. The data they harvest has the potential to impact every part of their business---from how they manage their supply chain to how the interact with their customers. With consumer movements like “the instrumented self”, it is the differentiator.

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