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#1#
mike.metral@rackspace.com
Twitter: @mikemetral
Mike Metral
Solution Architect
Rackspace
Build a Better Way of Delivering IT
April 25, 2013
cloud success starts here
april25-26 sanfrancisco
Unlock Your Cloud
Mike Metral, Rackspace
Solution Architect
mike.metral@rackspace.com
@mikemetral
#2#
Agenda
• The Open Cloud Model with OpenStack® & Rackspace®
• Why Build Cloud-aware Applications?
• Make the Cloud Your Own – The Hybrid IT Model
• Leveraging Unified Management and Automation
• Demo
• Q&A
#3#
• Open source software
to run a cloud
anywhere on
commodity hardware
• Aimed to deliver
massive scale
• An ecosystem devoted
to innovation
• Flexibility in
deployment/features
• Standards for broad
deployment
• No fear of lock-in
#4#
#5#
Our Vision: A Global Open Cloud
ALL BACKED BY FANATICAL SUPPORT ®
#6#
The Rackspace Portfolio
#7#
#8#
Leveraging RightScale®
TO MANAGE MULTIPLE CLOUDS
RACKSPACE DATA CENTERS CUSTOMER
SITE
DATA CENTER
X
PUBLIC OR
PRIVATE
CLOUD
PRIVATE
CLOUD
PRIVATE
CLOUD
PUBLIC
CLOUD
#9#
Cloud Maturity
Low High
Provisioning Time
High
Server
Automation
Multi-Cloud
Application
Automation
Continuous
Optimization
Launch through OS Image
Bootstrapping
Launch servers via scripts
Use of Chef or Puppet
Use of templates
Code once, use everywhere
Governance
HA
Self-healing
Auto-scaling
Dynamic workloads
HA Production
SDLC Test/Dev to
Production
BC/DR
Maturity
Value to Business
#10#
Application Centric Model
10
Cloud Approach Traditional Approach
Application
Focused
Infrastructure
Focused
Apps
RightScale
Rackspace
Private Cloud powered
by OpenStack
KVM
Infrastructure
Apps
vCloud
Connector
vCloud
Director
Infrastructure
ESX
#11#
11
Applications & Data
RightScale Cloud
Management Platform
Cloud Infrastructure Software
Virtual Servers & Networking, Cloud & Storage Controller
Hypervisor
Cloud Infrastructure Software
Host Servers – CPU, Memory, Networking, Storage
Web Apps, Dev/Test, Self-Service, etc.
Commodity
Hardware
Define Your Cloud
• What customization do you need for your business?
#12#
Unified Management
#13#
Case Study
Behance is a platform to showcase and discover creative work.
CHALLENGES:
Fast-growing company with huge amount of images to store, process, and
deliver.
RACKSPACE and RIGHTSCALE SOLUTION:
Rackspace® Dedicated Servers, Cloud Servers, RackConnectTM, Dedicated
Network Attached Storage (dNAS) all managed with RightScale Cloud
Management
BUSINESS OUTCOME:
Company can rapidly scale its business; able to store lots of user-generated
content; saves time and money; allows their development team to focus on
building a better product.
#14#
Workload Liberation Preserves Choice
14
Cloud Management Platform
Internal
Private
External
Private
Public
Multi-Cloud filters
Geography
Cost
Performance
Features
Compliance
Security
Existing Vendors
#15#
DEMO
#16#
RightScale and Rackspace Onboarding
Scoping &
Design
Project
Planning &
Guidance
Go-live
Support
Activities
Project scoping
Rackspace and
RightScale architects
and engineer
is assigned to
your team
Deliverables
Architecture design
document
Step-by-step
work plan
Activities
Dedicated project
management and
scrums
Technical guidance
to track progress
and troubleshoot
Deliverables
Tracking of project
work plan
Activities
Testing & Optimization
assistance and
guidance
Pre-launch
deployment review
Launch day support
Account Managers
assigned
Deliverables
Live System
#17#
Scoping & Design
• Commitment to new Philosophy
• Willing to “break-the-glass”
• Identifying appropriate next-gen architecture
• Decouple application layer
• Transformation of data layer
• Enhancing & evolving personnel skill set
• Hardware
• Tailoring compute, storage & networking
resources to your application needs
• Identifying appropriate targets for on-
demand capacity
Activities
• Kick-off call
• Project scoping call
• Rackspace +
RightScale architect
and engineer is
assigned to your team
Deliverables
• Architecture
design document
• Step-by-step work
plan
#18#
Project Planning & Guidance
• Use of pre-built RightScale Templates,
Alerts, Escalations and Monitoring
• Advise on application deployment and
management best practices
• OpenStack Training
• RightScale Training
Activities
• Dedicated project
management and
scrums
• Technical guidance to
track progress and
troubleshoot
Deliverables
• Tracking of project
work plan
#19#
Go-Live Support
• Testing, Optimization and Automation
Test|
• Rackspace 24x7x365 Fanatical Support®
• Access to OpenStack expertise
• Monitoring
• Remote Patches & Upgrades
• RightScale/Rackspace Support
• “No Hand Off” policy
• Infrastructure and Application support unified
• Post Evaluation Review
• Next Phase Planning
Activities
• Testing &
Optimization
assistance and
guidance
• Pre-launch
deployment review
• Launch day
support
•Account Manager is
assigned
Deliverables
• Live System
#20#
Why RightScale and Rackspace?
• Keep the “why” in mind
• We believe in a new and better way to deliver IT to your business
• We will help you get there
• You’ll escape the drudgery, flakiness and inflexibility of the old way
• You’ll become the person who moves your company forward
• Tap into the RightScale & Rackspace Braintrust
• Work with the cloud experts
• RightScale is the first cloud management platform and has launched over
5 million cloud servers through it’s platform
• Rackspace is known as the leader in providing choices for customers,
starting the OpenStack initiative and Fanatical Support.
• You won’t find a better team to work with
#21#
Thank You!
Questions?

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Build A Better Way to Deliver IT

  • 1. #1# mike.metral@rackspace.com Twitter: @mikemetral Mike Metral Solution Architect Rackspace Build a Better Way of Delivering IT April 25, 2013 cloud success starts here april25-26 sanfrancisco Unlock Your Cloud Mike Metral, Rackspace Solution Architect mike.metral@rackspace.com @mikemetral
  • 2. #2# Agenda • The Open Cloud Model with OpenStack® & Rackspace® • Why Build Cloud-aware Applications? • Make the Cloud Your Own – The Hybrid IT Model • Leveraging Unified Management and Automation • Demo • Q&A
  • 3. #3# • Open source software to run a cloud anywhere on commodity hardware • Aimed to deliver massive scale • An ecosystem devoted to innovation • Flexibility in deployment/features • Standards for broad deployment • No fear of lock-in
  • 4. #4#
  • 5. #5# Our Vision: A Global Open Cloud ALL BACKED BY FANATICAL SUPPORT ®
  • 7. #7#
  • 8. #8# Leveraging RightScale® TO MANAGE MULTIPLE CLOUDS RACKSPACE DATA CENTERS CUSTOMER SITE DATA CENTER X PUBLIC OR PRIVATE CLOUD PRIVATE CLOUD PRIVATE CLOUD PUBLIC CLOUD
  • 9. #9# Cloud Maturity Low High Provisioning Time High Server Automation Multi-Cloud Application Automation Continuous Optimization Launch through OS Image Bootstrapping Launch servers via scripts Use of Chef or Puppet Use of templates Code once, use everywhere Governance HA Self-healing Auto-scaling Dynamic workloads HA Production SDLC Test/Dev to Production BC/DR Maturity Value to Business
  • 10. #10# Application Centric Model 10 Cloud Approach Traditional Approach Application Focused Infrastructure Focused Apps RightScale Rackspace Private Cloud powered by OpenStack KVM Infrastructure Apps vCloud Connector vCloud Director Infrastructure ESX
  • 11. #11# 11 Applications & Data RightScale Cloud Management Platform Cloud Infrastructure Software Virtual Servers & Networking, Cloud & Storage Controller Hypervisor Cloud Infrastructure Software Host Servers – CPU, Memory, Networking, Storage Web Apps, Dev/Test, Self-Service, etc. Commodity Hardware Define Your Cloud • What customization do you need for your business?
  • 13. #13# Case Study Behance is a platform to showcase and discover creative work. CHALLENGES: Fast-growing company with huge amount of images to store, process, and deliver. RACKSPACE and RIGHTSCALE SOLUTION: Rackspace® Dedicated Servers, Cloud Servers, RackConnectTM, Dedicated Network Attached Storage (dNAS) all managed with RightScale Cloud Management BUSINESS OUTCOME: Company can rapidly scale its business; able to store lots of user-generated content; saves time and money; allows their development team to focus on building a better product.
  • 14. #14# Workload Liberation Preserves Choice 14 Cloud Management Platform Internal Private External Private Public Multi-Cloud filters Geography Cost Performance Features Compliance Security Existing Vendors
  • 16. #16# RightScale and Rackspace Onboarding Scoping & Design Project Planning & Guidance Go-live Support Activities Project scoping Rackspace and RightScale architects and engineer is assigned to your team Deliverables Architecture design document Step-by-step work plan Activities Dedicated project management and scrums Technical guidance to track progress and troubleshoot Deliverables Tracking of project work plan Activities Testing & Optimization assistance and guidance Pre-launch deployment review Launch day support Account Managers assigned Deliverables Live System
  • 17. #17# Scoping & Design • Commitment to new Philosophy • Willing to “break-the-glass” • Identifying appropriate next-gen architecture • Decouple application layer • Transformation of data layer • Enhancing & evolving personnel skill set • Hardware • Tailoring compute, storage & networking resources to your application needs • Identifying appropriate targets for on- demand capacity Activities • Kick-off call • Project scoping call • Rackspace + RightScale architect and engineer is assigned to your team Deliverables • Architecture design document • Step-by-step work plan
  • 18. #18# Project Planning & Guidance • Use of pre-built RightScale Templates, Alerts, Escalations and Monitoring • Advise on application deployment and management best practices • OpenStack Training • RightScale Training Activities • Dedicated project management and scrums • Technical guidance to track progress and troubleshoot Deliverables • Tracking of project work plan
  • 19. #19# Go-Live Support • Testing, Optimization and Automation Test| • Rackspace 24x7x365 Fanatical Support® • Access to OpenStack expertise • Monitoring • Remote Patches & Upgrades • RightScale/Rackspace Support • “No Hand Off” policy • Infrastructure and Application support unified • Post Evaluation Review • Next Phase Planning Activities • Testing & Optimization assistance and guidance • Pre-launch deployment review • Launch day support •Account Manager is assigned Deliverables • Live System
  • 20. #20# Why RightScale and Rackspace? • Keep the “why” in mind • We believe in a new and better way to deliver IT to your business • We will help you get there • You’ll escape the drudgery, flakiness and inflexibility of the old way • You’ll become the person who moves your company forward • Tap into the RightScale & Rackspace Braintrust • Work with the cloud experts • RightScale is the first cloud management platform and has launched over 5 million cloud servers through it’s platform • Rackspace is known as the leader in providing choices for customers, starting the OpenStack initiative and Fanatical Support. • You won’t find a better team to work with

Notas do Editor

  1. With the massive innovation and maturation of cloud technologies and services in the IT community over the past couple of years now is the time to evaluate new approaches to build flexibility and resiliency into your business strategy. When you incorporate the latest in cloud technology you can optimize your infrastructure and applications to enable rapid deployments, elegantly handle demand and go to market faster.
  2. Niki – In addition to your message, please make mention of you open cloud model and with Openstack, it is designed to be open to allow an iterative model that one can layer in a multitude of various solutions, such as RightScale, depending on your specific needs and use cases.
  3. Speaker instruction:This is a good jumping off point to have customer discussions regarding the roadmap and overall portfolio.
  4. Hybrid or multicloud modelToo product focused rather than conceptual
  5. Now the journey to the cloud is one of maturity. How far to you want to go and what is the right need and outcome desired for your business, well that is up to you. The main thing is that if you understand the maturity curve up front, it will help you determine what you want to be when you grow up. Lets talk a few moments to explain each step and value generated. Provisioning time – If all you do is launch a server to the OS or bootstrapped an image, you have improved the speed of getting a server to work on by x weeks, but other than that you have only really moved from a cap ex to op ex model.Server Automation – Launching servers via scripts allow you to now launch a server through the entire application stack. It is still a static server, without knowledge of other servers in its deployment it must work with.Multi-Cloud or Hybrid Cloud – This is where the use of templates come in. The ability to build and maintain in one place and use anywhere is a major milestone vs managing image sprawl. Additionally the ability to provide governance across all your resource clouds with financial visibility, user permissions and reporting is a widely growing need.Application Automation - is the ultimate goal. To achieve this level, it requires the combination of functions incorporating deep meaningful API integration allowing synchronization across launching/destroying servers, incorporating configuration management, such as using chef or any other language you are comfortable scripting in, and the use of templates, monitoring, alerting. Only this combination of functions provides the automated application awareness to be highly available, self-healing and scalable all on its own.Continuous Optimization - Now that you have mastered your way to the top, the effort and focus has now shifted from maintaining infrastructure to the continuous optimization of your applications and business. RightScale uniquely positioned as the only Cloud Management framework that can solely manage all the elements required to deliver application automation in the cloud. We bridge the gap from quick provisioning of servers to the optimization of your applications.
  6. Making your applications cloud-aware is the first step to optimizing the Cloud. When you create cloud-aware applications you build in features so your applications can dynamically scale, enable failover, run on any infrastructure and change quickly as needed based on business demands. This is a flip from the traditional model of leading with infrastructure, which can limit the agility of your application.In the traditional role, such as with vmware exampled here, one builds functionality based on the hypervisor, additional management tools are there to help better manage vms but in the end the infrastructure is built to a certain number of 9s and then the application is layered on and told to live in the world already created. This is a closed model, with each layer dependent on the underlying layer. Take one layer out and the stack collapses. In the cloud approach design is a top–down model. The application is king and it dictates to the underlying infrastructure on when, how and to what level it is will be consumed. This is an open model, meaning that it is designed to be iterative by allowing flexibility of choice in the stack. Hypervisor features that many folks have grown accustomed to such as vMotion, HA and fault tolerance are now handled at the higher levels of the stack: at the application, cloud manager and orchestration levels offering control not only at the OS but the entire application stack. Now to take advantage of this model, one must unbundle their applications from the traditional model and unbundle them in scripts that can run specific functions at boot, during operations or termination. There is no silver bullet for this transition, but we have the expertise and prebuilt assets to help you along the way. So when you begin with the application, it provides increases in automation, consistency and choice the cloud can provide while lowering your costs while being more responsive and better aligned to meet the needs of the business. RightScale and Rackspace joint solutions serve many enterprise cloud-aware application workloads including dynamic/auto scaling workloads, high availability/fault tolerant production workloads, and overall lifecycle management from Test/Dev to Production.
  7. Define Your Cloud and Make it your own. There is no denying the influence public clouds have had on the delivery of IT to the enterprise. IT seeks to create internal systems based on existing hardware and provide on-demand access to resources. There are many reasons for building your own private cloud but some reasons include: performance(you know your applications best and optimizing the semantics of your infrastructure for those specific needs will return the best results), Cap Ex vs Op Ex, compliance, etc. A proven, private cloud configuration architecture developed by Rackspace and powered by OpenStack can dramatically speed up your efforts. There are many reasons for building your own private cloud but some reasons include: performance(you know your applications best and optimizing the semantics of your infrastructure for those specific needs will return the best results), Cap Ex vs Op Ex, compliance, etc. Couple that with full-feature management from RightScale and the result will be your own internal Cloud. Utilize our joint solution to create your private cloud stack  with customizations specific to your business  and you can quickly be up and running. This will enable your teams to speed up their processes and create happier customers.
  8. Unified Management - As an enterprise begins the journey of building a private cloud they should always consider a hybrid model. Hybrid clouds provide the best of both worlds. With a hybrid cloud model you maximize your existing investment and gain the power of public cloud resources when needed. The hybrid framework enables your teams to take full advantage of the benefits that on-demand public and private clouds provide. Build to the base and expand to the peak. The RightScale and Rackspace integrated offering allows you to easily construct and manage a low latency hybrid model  launching and managing all your applications and infrastructure choices from a unified dashboard. Build once and use everywhere is the main advantage achieved here. The unification of our configuration management and our monitoring and alerting functions will provide you with all the automation for flexibility and resiliency. Coupled with our governance controls of user privileges, real time financials and reporting it will provide all the visibility required.
  9. Behance is a platform that allows creative professionals to build and update portfolios of their work. Their ‘publish here, appear everywhere’ model allows creatives to keep their portfolios updated in one place and distribute them across the web. Over 10 million users a month with intensive utilizationChallenge – high imagery storage content and need for high DB performance along with automation and consistency across their middleware applications. Started with Rackspace to provide the the Hybrid model of Cloud servers and dedicated servers. Called Rack ConnectStreamline Provisioning and Configuration – ability to create and deploy new applications by using Rightscripts to easily share configurations and deploy them into production.Automation and Scale – Meet demand when needed in real time. Only a couple folks to manage an environment that runs in the hundreds. The application is self adjusting without human interaction.
  10. In the end the achievement is Workload Freedom:The flexibility you gain from an iterative, application-led lifecycle management approach versus a rip and replace infrastructure approach keeps your choices open. Mix and match public, private and hybrid clouds to precisely match your business and customer needs. As Niki mentioned previously, Rackspace can provide you with choice to run your clouds in various ways and physical locations unmatched in the marketplace. Your own private cloud, a hosted private cloud, or use of any of their globally placed public clouds. The combination of RightScale automates and optimizes the applications to work in any of these environments from a single template and single pane of glass. Our teams have deep experience on how best to migrate applications and design application-centric cloud architecture.
  11. I will take a break there and pass the baton to our Cloud Engineer, Ryan Geyer who will demonstrate some of the RightScale automated framework running on Rackspace Private and Public Clouds
  12. I am ready to commit to the cloud…where do I start? RightScale and Rackspace offer an onboarding process to get you started quickly. We’ll bring our joint expertise to your organization – defining and scoping your enterprise cloud needs. Take advantage of our many years working with leading organizations to maximize their IT delivery with public, private and hybrid models all backed by our industry leading support. Lets review what each of these sections will actually deliver to you:
  13. Touch to users don’t have to manage the cloud