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CPFR  Collaborative Planning, Forecasting, and Replenishment
Collaborative Commerce ,[object Object],[object Object],Through collaboration, suppliers and retailers can work together to fulfill consumer’s wishes better, faster and at less cost by improving business process efficiency and reducing waste.
What is CPFR ® ? ,[object Object],[object Object],[object Object],[object Object]
Three modes of CPFR ,[object Object],[object Object],[object Object]
A Brief History CPFR evolved from  Efficient Consumer Response  (ECR). ECR: Improve supply chain performance through better coordination of marketing, production, and replenishment activities.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CPFR ®  Initiative Participants SARA LEE Federated Dept. Stores Mead School & Office   Kimberly Clark JCPenney VF Corp. Staples
Collaborative Planning, Forecasting, & Replenishment  The Collaborative Process Manufacturer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common Event Calendar Joint Forecast Retailer   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Joint Business Planning Generate joint forecast Generate joint forecast Drive replenishment Drive MRP
The CPFR ®  Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
CPFR Benefits  More effective inventory management Improved customer service Improved profitability
Typical CPFR ®  Benefits  Source: AMR Research (2009) Retailer Benefits Typical Improvement Better Store Shelf Stock Rates 2% to 8% Lower Inventory Levels 10% to 40% Higher Sales 5% to 20% Lower Logistics Costs 3% to 4% Manufacturer Benefits Typical Improvement Lower Inventory Levels 10% to 40% Faster Replenishment Cycles 12% to 30% Higher Sales 2% to 10% Better Customer Service 5% to 10%
CPFR Benefits: Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
CPFR Benefits: Supply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The CPFR ®  Reference Model  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CPFR ®  Is Consumer-Centric ,[object Object],[object Object],[object Object],[object Object],[object Object]
CPFR: Key Tenets  ,[object Object],[object Object],[object Object],[object Object],[object Object],http://scm.ncsu.edu/public/cpfr/  .
Collaboration Tasks Under CPFR ®
[object Object],Establish the ground rules for the collaborative relationship.  Determine product mix and placement, and develop event plans for the period.
1.1  Collaboration Arrangement  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
1.2 Joint Business Plan  ,[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2-1 Sales Forecasting Overview  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Sales Forecasting Steps  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Output ,[object Object],[object Object]
2-2 Order Planning/Forecasting Overview  ,[object Object],[object Object],[object Object],[object Object]
 
How Sales Forecasts Drive Order Forecasts  ,[object Object],[object Object],Example: http://scm.ncsu.edu/public/cpfr/
[object Object]
Output: Time-phased, netted order forecast ,[object Object],[object Object],[object Object]
Execution Place orders, prepare and deliver shipments, receive and stock product on retail shelves, record sales transactions and make payments.   Order generation — Transitions order forecasts into firm demand  Order fulfillment  — Producing, shipping, delivering, and stocking the products
 
Order Generation Output  ,[object Object],[object Object],[object Object],[object Object]
[object Object],Monitor planning and execution activities for exception conditions.  Aggregate results, and calculate key performance metrics. Share insights and adjust plans for continuously improved results.
Performance assessment ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Exception management
CPFR BENEFITS  (Wal-Mart’s Report) Level of Participation In-Stock Rate (Improvement) Weeks of Supply (Improvement) Inventory Turnover (Improvement) Active 7.85% 5.3 weeks 3.72 Less 3.10% n/a n/a
Thank you

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Cpfr final

  • 1. CPFR Collaborative Planning, Forecasting, and Replenishment
  • 2.
  • 3.
  • 4.
  • 5. A Brief History CPFR evolved from Efficient Consumer Response (ECR). ECR: Improve supply chain performance through better coordination of marketing, production, and replenishment activities.
  • 6.
  • 7.
  • 8. CPFR ® Initiative Participants SARA LEE Federated Dept. Stores Mead School & Office Kimberly Clark JCPenney VF Corp. Staples
  • 9.
  • 10.
  • 11. CPFR Benefits More effective inventory management Improved customer service Improved profitability
  • 12. Typical CPFR ® Benefits Source: AMR Research (2009) Retailer Benefits Typical Improvement Better Store Shelf Stock Rates 2% to 8% Lower Inventory Levels 10% to 40% Higher Sales 5% to 20% Lower Logistics Costs 3% to 4% Manufacturer Benefits Typical Improvement Lower Inventory Levels 10% to 40% Faster Replenishment Cycles 12% to 30% Higher Sales 2% to 10% Better Customer Service 5% to 10%
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 23.
  • 24.  
  • 25.
  • 26.  
  • 27.
  • 28.
  • 29.
  • 30.  
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.  
  • 37.
  • 38.
  • 39.
  • 40. Execution Place orders, prepare and deliver shipments, receive and stock product on retail shelves, record sales transactions and make payments.  Order generation — Transitions order forecasts into firm demand Order fulfillment — Producing, shipping, delivering, and stocking the products
  • 41.  
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. CPFR BENEFITS (Wal-Mart’s Report) Level of Participation In-Stock Rate (Improvement) Weeks of Supply (Improvement) Inventory Turnover (Improvement) Active 7.85% 5.3 weeks 3.72 Less 3.10% n/a n/a