While investigating CEOs leading startups and high-growth companies, we noticed consistent patterns around how executives leverage different leadership communication channels. Their activities helped us develop the four personas that executives can use to map their leadership communication objectives, style, channel priorities, and benchmarks. The personas stem from months of research — which you can see in our CEO Scorecard for Remote Leadership — tracking influential CEOs leading startup and high-growth companies to see how they exert their leadership, visibility, and engagement with audiences across channels. Each persona is an aggregate of the profiles we assessed using our CEO diagnostic tool.