2. Introduction/Target
Audience
We want our digital strategy to raise awareness
and help the Red Wings gain even MORE fans
The Red Wings are considered to be a “Rookie”
team. A new and bright future is ahead, though.
With new players, fans, and a soon to be new
arena there is a lot to look forward to.
Main Target Audience: Hockey fans in general,
all over the country and in Michigan
3. THE BIG IDEA
We will be using Instagram and Twitter to give
fans updates on the new stadium as well as
players and stats.
We will also reach out to local companies to help
us team up and advertise the Red Wings in the
Metro Detroit Area.
The social media will get the big idea out more
virally, though.
4. KPI-Timeline
All of this will take course over a year and is
broken up into three month quarters.
Q1- Social Media Presence
Q2- Ticket Sales and Merchandise focus
Q3- The new arena and social media impact
Q4- Wrap-up of campaign and how we are
going to keep it going year by year
5. Expected Goals of KPI
Increase attendance of games at Joe Louis to be
sold out
Increase merchandise sales by 20%
Immediate start to our campaign
Use of Instagram, Twitter, Facebook and YouTube
to promote the new arena and get fans hooked
and excited for it’s unveiling
6. Tools & Tactics
Instagram
Twitter
YouTube
Blogs
All of these social media platforms will be
utilized to their full extent
7. Budget
Our budget for this digital strategy Red
Wings campaign is $1 million
This will be our budget for a full year
and we will not waste a cent on
something we do not think will boost
sales and online traffic
8. Budget Breakdown
YouTube: Approximately $400,000
Twitter: $100,000
Existing NHL organization website: $200,000
Instagram: $150,000
Local advertisements: $75,000
The rest of the budget will be used in case of
emergency.
9. Expected Outcomes
Huge revenue increase for the Red Wings in
ticket sales, merchandise sales and the like.
A larger and growing fan base
More traffic to every social media platform we
are using regularly
More followers on Instagram and Twitter
A functioning campaign that will be of use for
years to come.
10. Wrap-up
Thank you for listening to my digital strategy!
Questions?
Comments?