This presentation explores five easy and low-cost ways you can get more bang from your B2B blog posts.

1. BANG!
5 Easy & Low-Cost Ways to Get More
From Your B2B Blog Posts

2. 64% of B2B marketers say their
biggest challenge is producing
enough content.
From the B2B Content Marketing: 2013 Benchmarks,
Budgets and Trends – North America report

3. How Can You Create More
Content in Less Time?
Repurpose your existing content for
different channels and new audiences.

4. Why Start With Articles
and Blog Posts?
Because you probably already have them.

5. 83% of B2B marketers are
using website articles for
content marketing.
From the B2B Content Marketing: 2013 Benchmarks,
Budgets and Trends – North America report

6. Here are 5 easy and low-cost
ways to increase the value of
your website articles or blog
posts …

7. 1. Turn blog posts into
SlideShare presentations.

8. SlideShare attracts a
business audience looking for
business content.

9. Place opt-in forms in your
SlideShare presentations to
generate more leads.

10. 2. Convert articles into
videos and share on YouTube,
your website, etc.

11. Start by turning your articles into
slide presentations …

12. Then make a video of you
explaining each slide …

13. Finally, share your video on
your website, YouTube and your
other social channels.

14. 3. Turn a blog post into
a podcast.

15. Avoid reading your blog post
word-for-word
(unless you sound like Morgan Freeman).

16. For a lively conversation, have
someone interview you about the
topic covered in your article.

17. 4. Use articles or blog posts as
the foundation for white papers,
reports and e-books.

18. Do you know your next white
paper topic?

19. Write blog posts about it now to
lay the foundation for your
white paper.

20. Do you need a topic for a white
paper, e-book or report?

21. Search your blog for related articles
that you can quickly turn into a
longer document.

22. 5. Take the stress out of
developing a newsletter by
filling it with recent articles.

23. Your newsletter can be a digest
including the beginning of several
articles with links to the full posts.

24. If you don’t want subscribers to
have to click to finish an article,
run a full-length feature instead.

25. BONUS TIP!
Form partnerships with others
who influence your target
audience and
agree to share
each other’s
content.

26. Discover the #1 Way to Improve
the Quality of Your Leads
d
Download Breakthroughs in B2B Marketing:
3 Big Shifts that Will Help You Generate
High-Quality Leads and Increase Your Revenue.
Click here to download
the FREE report today.

27. About the Author
d
Rachel Foster is an award-winning
B2B copywriter and owner of Fresh
Perspective Copywriting. She helps
technology marketers improve their
online response rates, clearly
communicate complex messages
and generate more leads.
If you found this presentation helpful, visit
www.freshperspectivewriting.com to check out other
B2B marketing resources and see what’s new on the
Fresh Marketing Blog.