A brief presentation to introduce myself to JRN 730 at Michigan State University.

1. Rachael Zylstra I hail from Grand Rapids, Mich., and I now live in East Lansing, Mich. I’m passionate about writing news stories and 140-character tweets, event planning, brand strategy and management, and anything new media. I’m a sushi fanatic, Spartan for life, dog lover and beach bum. Meet Rachael Zylstra | JRN 730

2. A little background I received a bachelor’s degree in journalism from Michigan State University in 2008. During my undergraduate career, I worked as a general assignment reporter at the City Pulse, in Lansing, and The State News, in East Lansing. I’m currently pursuing a master’s degree in public relations from MSU. I will graduate in Dec. 2011. I currently work full time at University Relationsat MSU.I’m a communications specialist and I’m responsible for all things new media. I also maintain the msu.edu homepage, and help with marketing and branding strategies. Spartans Will. Photo courtesy University Relations Meet Rachael Zylstra | JRN 730

4. Social media platforms such as Facebook, Twitter, YouTube, and Flickr

5. Accessibility and usability

6. RSS feeds

7. Web, style guides and standards

8. Content management systems

9. Writing for the web

10. SEO

11. Multimedia productionImage courtesy alexjamesbrown.com Meet Rachael Zylstra | JRN 730

13. Utilize multimedia to its maximum potential to help tell my story in a unique and interesting way.

14. Better understand the ethics with new media and journalism.

15. Consume news online in a more comprehensive way.Image courtesy caytonphotography.com Meet Rachael Zylstra | JRN 730

16. Get social with me! facebook.com/rachaelzylstra Twitter.com/rachaelz linkedin.com/in/ rachaelzylstra Meet Rachael Zylstra | JRN 730