Workshop over Business Model Innovation en Digital Transformation voor startups uit de Startup Academy van Hubspot in Leiden.

1. Startup Academy
Business Model Innovation
Digital Transformation

2. Rody Vonk
•Trainer Innovatie & Creativiteit
•Facilitator innovatiesessies
•Presentator

3. Startup Academy
Business Model Innovation

4. • Opgericht in 1999
• 3, 4 of 6 zendingen per jaar
• ‘Sockscription’ duurt 1 jaar
• > 40.000 klanten uit 70+ landen
• Ook ondergoed, poloshirts etc.
SockscriptionTM

7. Slide credits: Startup Experience Inc.

8. Slide credits: Startup Experience Inc.

10. Slide credits: Startup Experience Inc.

11. (users)
(paying customers)
Slide credits: Startup Experience Inc.

13. Slide credits: Startup Experience Inc.

14. (users)
(users)
(paying customers)
Slide credits: Startup Experience Inc.

16. Business Model Innovation
Slide credits: Startup Experience Inc.

18. BOEK

22. De kracht van Business Model Innovation
–1
0
1
2
3
4
5
6
Product/service
innovation
Process
innovation
Business model
innovation
Percentage samengestelde jaarlijkse groeipercentage over vijf jaar
Bron: IBM

23. Learning to Change the Rules of the Game
● Business model innovation allows companies to escape
cutthroat competition by changing the rules of the game
The only way to beat the competition is to
stop trying to beat the competition

24. Escaping the Competition
● Business model innovation allows companies to escape from
cut-throat competition
Traditional Business Model
● Sold through subscription
or in shop/at kiosk
● High-class, quality
articles
Innovative Business Model
● Ad-financed (free)
● Self-services
● Lower quality articles

25. Capturing Value Example – Xerox
● Business model innovation allows you to capture the value of
technology or product innovation
Product/technology
innovation
Value
Business model
innovation
+ =
Cost of machine:
$30,000
! no market
Increase in revenues from
$30 million to $2.5 billion
USD
Monthly leasing for
95 USD (including
2000 copies)

26. Capturing Value Example – Apple
● Business model innovation allows you to capture the value of
technology or product innovation
Product/technology
innovation
Value
+ = $10 bn revenue after 3 years;
market capitalization from
$2.6 bn (to $33 bn
Business model
innovation

27. Capturing Value Example – Nespresso
● Business model innovation allows you to capture the value of
technology or product innovation
Product/technology
innovation
Value
+ = Turnover 3.2 billion CHF
Over 10 million Nespresso Club
members
Business model
innovationPatented in 1976
Trial-and-error:
sells capsules in retail
stores; restaurant market

28. Business Model Patterns
● Research indicates that 90% of business model innovation is a
recombination of 55 business model patterns

29. The Power of Creative Imitation
● What does this mean for your business?

30. Startup Academy
Heroverweging business strategie
in het digitale tijdperk
Digital Transformation

32. Klanten
Concurrentie
Waarde
Innovatie
Data
Digital
Transformation
Bron: D.L. Rogers, The Digital Transformation Playbook
(Columbia University Press, 2016).
5 domeinen van Digital
Transformation

33. The Digital Transformation Playbook
Gebruik klantnetwerkenKlanten
Bouw platformen, niet alleen productenConcurrentie
Pas je waardepropositie aanWaarde
Innoveer door rapid experimentationInnovatie
Zet data om in assets (‘iets van waarde’)Data
Bron: D.L. Rogers, The Digital Transformation Playbook
(Columbia University Press, 2016).

34. Strategie #1 - Klanten
Gebruik
klantnetwerken

35. Strategie #1 - Klanten

36. TOEGANG
BETROKKENHEID
AANPASSING
VERBINDING
SAMENWERKING
Wees sneller, wees gemakkelijker,
wees overal, wees ‘altijd aan’
Word een bron van
waardevolle content
Maak je aanbod aanpasbaar
aan klantbehoeften
Wordt onderdeel van de
conversatie van je klanten
Nodig je klanten uit te
helpen je bedrijf te bouwen

37. Strategie #2 - Concurrentie
Bouw platformen,
niet alleen producten

38. Strategie #2 - Concurrentie

39. Strategie #3 - Waarde
Pas je
waardepropositie aan

40. Strategie #3 - Waarde

41. Strategie #3 - Waarde

43. Strategie #3 - Waarde
Wonder-
kamers

44. Strategie #4 - Data
Zet data om in assets
(‘iets van waarde’)

45. Strategie #4 - Data
The cloud

46. Strategie #4 - Data

47. Strategie #5 - Innovatie
Innoveer door
rapid experimentation

48. Introducing something new that
helps a targeted user segment
solve a specific problem
or satisfy a specific need.

49. Strategie #5 - Innovatie

50. Strategie #5 - Innovatie
Decisions made based on intuition
and seniority
Testing ideas is expensive, slow,
and difficult
Experiments conducted
infrequently, by experts
Challenge of innovation is to find
the right solution
Failure is avoided at all cost
Focus is on the finished product
Decisions made based on
testing and validating
Testing ideas is cheap, fast,
and easy
Experiments conducted
constantly, by everyone
Challenge of innovation is to
solve the right problem
Failure is learned from,
early and cheaply
Focus is on minimum viable prototypes
and iteration after launch
From Analogue To Digital

51. BOEKEN

52. BOEKEN

53. Rody Vonk
www.linkedin.com/in/rodyvonk
www.facebook.com/rodyvonk

54. Startup Academy
SUCCES!!