Sometimes the hardest part in knowing where to start. This presentation covers an enterprise mobile methodology created by Salesforce & Mobile Iron to get you moving fast.
2. Enterprise Mobile Apps Are Here
52%
None 1-10 Apps 11-19 Apps 20-49 Apps 50+ Apps Don’t Know
22%
23%
48%
12%
11%
7%
4%
6%
4% 5%
6%
Current Apps New Apps During Next 12 Months
Source: “2013 North American Mobile Enterprise Applications”, Forrester Research
4:1By 2015, mobile app
dev projects will
outnumber PC projects
by 4:1
(Gartner Predicts 2012)
Friday, April 18, 14
3. Half of Organizations Don’t Know Where to Start
50%of organizations don’t
know where to start
with mobile
Do you have a mobile strategy?
NO 45%Our mobile strategy is
not aligned with IT
36%Our mobile strategy is
not aligned with
business
And, when they do, IT & Business are not aligned
YES
Source: “The Changing Mobile Landscape in Financial Services” by Ponemon Institute, March 2014
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4. Enterprise Mobile Hierarchy of Needs
existing apps, in-house skills, micro-moment apps, app dev
strategy (html, hybrid, web)
BYOD (user choice), email & corp network access, remote wipe
App Identity, Employee onboarding/offboarding, distribution
Sandboxing, Data at rest & in motion strategy (on device,
off device, data retention)
API access, identity, SDKs, actions, roles & profiles
Business transformation, new user & business experiences
Device Security
Governance &
Operational Management
Data Security
Mobilize Data
Mobilize Apps
Customer
Experiences
Friday, April 18, 14
5. Device Security
Governance &
Operational Management
Data Security
Mobilize Data
Mobilize Apps
Customer
Experiences
Align IT & Business via Enterprise Mobile Methodology
Mobile
Enablement
Enterprise User
Experience
Re-imagine for
Mobile
Find the Right
Problem
App
IT
Business
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8. By 2017, 50% of Employers Will Require BYOD
Source: “Bring Your Own Device: The Facts and the Future” report, Gartner
Prepare Build Roll-out Sustain
- Assess Risk Tolerance
- Define Goals
- Survey Users
- Assess Capabilities
- Address Gaps
- Define Policies
- Define Process
- Upgrade Infrastructure
- Communicate
- Train
- Enable Self-service
- Measure Results
- Add Device/OS/Apps
- Adjust Policies/Process
- Communicate
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9. BYOD Does Not Mean “IT rolls over”
Defensive AggressiveReluctant Opportunistic
Risk Tolerance Level and Impact on BYOD Program
Less Device Choice
More Restrictive Policies
Email / Calendar Only
Full Help Desk Support
More Device Choice
More Open Policies
Consumer / Corporate Apps
User Self-Help
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10. Create A Plan For App Governance
Resources Standards Governance
Clearly define roles &
responsibilities
Establish reusable
contracts & agreements
Manage costs &
funding
Define reusable dev
frameworks / guidelines
Build “long term” plan
(multi-OS)
Define scalable app
distribution process
Establish user
feedback loop
Create templates, tools
& styleguides
Define internal &
external collaboration
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11. You have to start with the customer
experience and work backwards to
the technology
And Focus On The Customer Experience
“ “
-Steve Jobs
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13. Find the Right Problem Problem
should be immediately solvable.
doesn’t require consensus from half the
company (but does impact the majority of the
company)
What is a problem that I hear every day?
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17. Identify the Minimal Viable Product (MVP)
Sketch out your ideal solution using simple
screen mock-ups or process flows
Eliminate ruthlessly and focus on the just want
you need to solve the problem identified.
Be specific. Identify users, data required etc
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18. Re-imagine For Mobile
How can I use mobile to improve Enterprise
UX?
What new opportunities does this open up?
How can I solve it in a mobile first way?
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19. Capture Future Opportunities
These opportunities may become the next
MVP
Write them in the future opportunities column
and revisit them regularly.
Re-imagined process will open new ideas &
opportunities
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22. The Importance of Enterprise UX
Consumer Mobile Apps
Typically short duration, 1-2
collaborators, & start & end on mobile
-Check in
-Instant Message
-Share photos
Typically part of a bigger business process with
many collaborators who use different systems
-Book a cab
Back-office PartnersCustom Apps
Enterprise Mobile Apps
-Photo of receipt
-Finance reviews
expense report
-Submit expenses
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23. Layer of
Integration
Layer of Cloud
Innovation
Layer of
Cloud Apps
Other CloudsBack-office PartnersCustom Apps
web hybrid native things
API-first Custom Apps
Marketplaces Desktop Web
New mobile-firstMobilize existing
Salesforce1 App
Cloud Social Mobile Connected
Layer of
Connected
Customers
Bring Your Existing Investments To The Future, Now!
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24. Enterprise App Design Patterns
Enhance productivity via actions
App Home should be “At a glance”
Avoid navigation more than 2
layers deep
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