This document pitches a workplace smoking cessation program called Qturn that offers monthly challenges for employees to quit smoking. It notes that 3 million Australians smoke but most quit attempts fail. Qturn aims to provide more positive support through workplace campaigns each month and an annual Quitober challenge, charging employers $31 per employee sponsor. It outlines timelines, existing and potential customers, and the founding team.

1. Pitch Oct 2010
The Statistics:
• 3 million people in Australia smoke
• 1.5 million people will try to quit this year
• Most will fail
Observation:
Smokers need more positive
support rather than, only,
more of the same old,
negative TV awareness
campaigns.

2. Pitch Oct 2010
The Inspiration
We have all heard of...
We now have an annual workplace
campaign-month called Quitober or the
Quitober Challenge Quitober.com.au
Along with a workplace monthly challenge
for staff smokers to quit all year round,
called Qturn.com.au, “A u-turn for smokers”.

3. Pitch Oct 2010
The Product and Price
Employer sponsors their staff
smoker for $31 per member.

4. Pitch Oct 2010
Workplace monthly campaign

5. Pitch Oct 2010
Workplace promotional campaign-month

6. Pitch Oct 2010
Qturn Workplace Monthly Challenge
Employers can sponsor their staff
smokers throughout the year at
the start of each month.

7. Pitch Oct 2010
The Problems Solved

8. Pitch Oct 2010
Timeline
$20K to setup Qturn by March 2011

9. Pitch Oct 2010
Our Existing Customers 2010 Potential Customers
University Staff Hospitals & Medial Staff
Council Staff Governments, local, state & Federal
Corporate Staff Corporates & Corporate Health

10. Pitch Oct 2010
Our Team
Des Sherlock: Steve Sherlock:
Founder and CEO Business Advisor
Lindsay Stainton: Cassius Cheong:
Wellness Advisor Author of the Quitober
Positively Quit Manual

11. Pitch Oct 2010
One of Our Clients