town meeting June 17, 2011

1. town meeting
june 17th, 2011

2. the portfolio

3. 23 on sale
the portfolio

4. 1 on a boat
the portfolio

5. the portfolio
7 being engineered

6. 14 being quoted
the portfolio

7. 15 in tooling
the portfolio

8. 49 in the portfolio
pre-sale

9. 21 inthe portfolio
design

10. 16 in pre-launch
the portfolio

11. well, it’s been a while

14. news

15. WE WILL PAY OVER
$1,000,000
IN ROYALTIES THIS YEAR
*estimated

24. (video!)

30. Released Tonight:
$129,315

32. now lets get to work.

33. (people)

34. nikki’s new role

35. 46, US Based
10, HK Based

36. Viresh Chopra
Justin Seidenfeld
Anthony Del Plato
Brandon Sheffield
Kerri Ruggiero
Andrew Garcia
Warren Yan
Ekta Mody
John Jacobsen
Michael Shin
Charles Kwalwasser
Christopher Brady
Julia Andress
Aaron Saxon
Sally Rumble
Robert Guizio
Lisa Kennedy

37. Marketing
- Head of E Commerce
- Account Manager
Tech
- Marketing Financial Analyst
- Head of Tech
- Head of Sales
- Front end developer
- Head of Product Management
- Ruby on Rails Developer
- Product Manager
- Product Manager
- PR Officier
- Head of Community
- Community Ambassador
Creative
- Senior Graphic Designer
Finance/Operations - Wed Designer / UI Interface Designer
- Photo & Video (fulltime)
- Ops Intern
- Photoshop Freelance
- Logistics Manager (based in HK)
- Renderer Freelance
- Copywriter Freelance
Design/ Engineering
- Senior Design Researcher (Fall)
- Senior Designer (Fall)

38. community

39. Total Users
70000
52500
35000
17500
0
May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11

40. who we’re servicing
customer questions
influencer ideas
inventor problems
praise 2%
34%
43% 44%
47%
10% 20%
18%
20% 58%
3%
happy
friendly
indifferent
frustrated

41. email response time
0-2 hrs 2-8 hrs 8-24 hrs >24 hrs
800
600
400
200
0
oct 10 nov 10 dec 10 jan 11 feb 11 mar 11 apr 11 may 11

42. technology

45. IN
PROGRESS

46. social sales revamp

47. mobile application(s)

48. new design phase
experience

49. improved overall
experience

50. giant overhauls....
task force

51. TASK
FORCES

52. evaluation taskforce

53. Michelle Brewster
Stacy Prince
thank you! Matt Fleming
Steven Kramer
Judi Sigler

54. ME E TIN G
STA F F
VI A BILIT Y
M A RK E T
D ESIG N
A C C E P TE D P O O L
M A RK E T R ESE A R C H
C O MPLE TE D / TR A C TI O N
I D E A SU BMIT TE D

55. FALL 2011

56. pre-sale taskforce

57. William Fine
Michael Cavada
thank you! Fred Ende
Cody Stowers

58. ONE WEEK TO CLAIM
• INVENTOR LOSES INFLUENCE
• INVENTOR PAYS 10% ROYALTY
IP OWNERSHIP
NINE MONTHS
• INFLUENCERS SHARE 30% OF
ROYALTY
• PRODUCT GETS EBAY’d “AS IS”
• INFLUENCERS SHARE 30%
IP AUCTION OF PROCEEDS

59. JULY 2011

60. currently includes:
Ouch Pouch Snow Shredder
Pressto! Weigh To Go
SudoKID Frosty Faces
Melon Master Crafty Caps
Watt Time HydraDuo
LugeCubes Cradle
Q Brix Fit Kit
Kickster Stem Garden
Qubicles Bucket Buddy
Yogurt By You
Steeper Keeper
Glow n Go
Cable Caps Keiro
JUS Waffler
Tilt
Twice

61. it’s lawyer time, boys & girls.
legal stuff

63. upcoming
T&C changes

64. design

65. BIG
CHANGE:

66. TUESDAY THURSDAY

67. WHAT ABOUT
WEDNESDAY?

68. Live Brainstorm!

69. WE’RE NOT
GARDENERS,
WE JUST
LIKE HOS.

70. HAND-OFFS
QDS NON-PRODUCT THE
CREATIVE WORLD

73. BANDITS.
JAMMERS.
EPICS.

74. THE 3 TYPES OF QUIRKY PRODUCTS
BANDITS
Time:
2 weeks from idea selection to “Hand O ”
Characteristics:
Mindset:

75. THE 3 TYPES OF QUIRKY PRODUCTS
JAMMER
Time:
Roughly 4 weeks from idea selection to “Hand O ”
Characteristics:
-
Mindset:
and to work together through a few iterations prior

76. THE 3 TYPES OF QUIRKY PRODUCTS
EPICS
Time: Roughly 3 months from idea selection to
“Hand O ”
Characteristics:
Mindset:

77. LINE
EXTENSIONS.

78. METAL CORDIES

79. METAL BROOM GROOMER

80. PLASTIC SPACE BAR

81. Marketing!

82. new marketing groups
• account management
• analysis
• direct marketing
• product management

83. Sales
3000000
2250000
1500000
750000
0
Sat Oct 31 23:59:59 -0400 2009 Wed Mar 31 23:59:59 -0400 2010 Tue Aug 31 23:59:59 -0400 2010 Mon Jan 31 23:59:59 -0500 2011 Thu Jun 30 23:59:59 -0400 2011

84. CO-
BRANDED
ITEMS

86. sundance

88. staff round!

89. GREEN-LIT

90. VERSEUR

91. EMBER

92. FENDER

93. GRIP GRATER

97. Q&A