Town Meeting | November 2nd 2010

The Agenda:
• State Of The Quirky
• Announcements & New Initiatives
• Ridiculously Candid Q&A

Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

User Rewards:
$150,000.00
$112,500.00
$75,000.00
$37,500.00
$0
month 3 4 5 6 7 8 9

Sales

2010 Revenue To Date
400
300
200
100
0
Q1 Q2 Q3

2010 Revenue By Channel
300
225
150
75
0
Q1 Q2 Q3
Direct Sales Indirect Sales

International Distribution:
Quirky Products are now
sold in 20 countries.
Roughly 3 countries being added each month

Service

Number Of Emails:
4000
3000
In October we
2000
Responded to
3,258 Emails.
1000
0
Feburary May July October

Average Email Response Time:
1400
1050
Average response
700
time is down 45%
350
0
August Today

Technology

Since Version 3 Launched:
• pages per visit increased from 8.45 to 7.09
• Idea submissions WAY up!
• time on site increased from 6:18 to 7:42
• site loads 2x faster (500 milliseconds, to 200)
• last weeks traffic was 120% above average.
• The shopping cart has provided a 4x increase in the amount of
direct sales.
• (data SKU’d by parade article.... but still awesome)

pending balance. our bad. all good now.

Top of our List:
• evaluation usability (unlimited voting first step in long roadmap)
• image resizing and zoom
• more robust IE compatibility
• site contrast / readability

People

Quirky Staff Members:
30
23
We started this year
15 at 5, we’ll close it
out at 30+.
8
0
Q4/09 Q1/10 Q2/10 Q3/10 Today

Meet The Newbies:
John Lott - CFO
Chad Hetherington - Sales
Kate Vallon - Design
Adam Paskow - Design
Nancy Chen - Inventory
Marc Lashley - Freight & Logistics
Susan Lovanglo - Keeping it Clean
Farris Elmasu - Design

Products &
Operations

HOLY BALLS!
2 PRODUCTS A WEEK.

Tape Stamp

Tape Stamp,
Will Make Wrap Your Stuff Easy,
Next Christmas.
:(

....To Be Continued

The Future

Product Improvements &
Line Extensions
How we intend to react to market demand by expanding and
improving existing products

Product Line Extensions &
Improvements: Feature Additions:
• Quirky will make running changes • Quirky will launch products under a
based on market feedback new ‘product’
• Influencers remain constant. • Current influencers will dilute down to
80% ownership in new product.
• Pre-sale will not take place
• Influencers who work on the new
projects will account for 20%
• Pre-sale will be one of the phases.

Some Recent Design Tweaks:

Some Recent Design Tweaks:

Some Recent Design Tweaks:

Upcoming Line Extension Projects:
Pivot
Power
Mini

The Future Of Brief
Based Projects.
How our second product every week will grow the community,
deliver great products, and increase sales.

Where to they come from:
• Quirky (line extensions / category development)
• Retail Partners (domestic / international)
• And now... Affinity groups.

Video Guest.

Briefs Moving Forward:
• We will launch a public, rolling 4-week
calendar by the end of November.

PR & Marketing.
Spreading the word.

Some Upcoming Press Hits:
• laptop magazine - trek support
• good housekeeping - cloak
• american airlines - switch and click n cook
• iee spectrum - switch
• newsday - contort
• vogue.com - cloak
• american airlines - switch n click n cook
• delta airlines magazine - cloak
• enroute airlines magazine - digidudes
• alaska airlines magazine - quirky feature article
• macworld - cloak
• i create UK- cloak
• icreate france - trek support powercurl
• hustler magazine - scratch n scroll and digidude
• urban male magazine - boil buoy
• clin d'oiel - cloak
• advanced photoshop magazine - scratch n scroll
• san antonio magazine - trek support
• superinteressante brazil - trek support

Design School Tour
First Quarter 2011

Technology.
The Next Big Thing.

Badged
in the middle of november

Products.

Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

Tonight, Things Change.

Video Guest.

We’re Going To Retail.

Product by The Numbers:
73 Started The Process
60 Have Launched
17 Have Hit Threshold
9 Shipping Now
8 In production

Products After Today:
73 Started The Process
60 Have Launched
27 Have Hit Threshold
9 Shipping Now
18 In production

By the Percentage:
28% Products green-lit
45% Products green-lit

Quirky’s At Retail.
Anticipating Your Unanswered Questions.
• who?
• when?
• what?
• how are retailers involved in eval?
• how does this effect pre-sale moving
forward?

Pre-Sale in A Retail World:
The process will proceed as normal. If a
retailer purchases a product out of threshold,
we’ll work on it behind the scenes, and push it
out of threshold once it is ready to ship.

Products & Operations

Broom Groomer.

Some Recent Design Tweaks:

We believe our green light
% will be over 55%

Everything else we talked
about... and a World Class
Service Organization.

Beginning November 15th:
We’ll be open from 8am-9pm Eastern.

• Two New Ambassadors
• Currently Seeking A Head Of
Service. If you know anyone at a fantastic
service organization, pass them our way.

What this means for us all
as partners.

We’re Hiring!

• Ruby on Rails Web Developer
• Senior Mechanical Engineer
• Senior Industrial Designer
• VP Of Service

The Next 90
Days Will
Test Us All.
Lets Not Fuck Up.

No Holds Barred
Q&A