2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
Currently our burger has 20% more calories and 3 more
grams of fat than our competition. Carbohydrates are
growing in popularity as a dietary concern and our
burger is loaded with carbohydrates.
4/29/2015 LOLA HART 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Both buns have
sesame seeds.
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates:
27 g
Alternative buns
cost 10% less!
4/29/2015 LOLA HART 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates:
1 g
Both process
cheese products
are orange.
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1
g
Alternative cheese
has a longer shelf
life.
Alternative cheese
was preferred in
taste tests.
4/29/2015 LOLA HART 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/29/2015 LOLA HART 5
0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)
Notas do Editor
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.