Mobile data traffic is growing explosively and the industry is preparing for an astounding 1000x increase. Qualcomm is leading the charge through its compelling technologies and path breaking innovations in preparing the industry to meet this "1000x challenge." The solution to this formidable challenge is obviously is a combination of more resources such as more spectrum and more small cells, but also new ways of acquiring, deploying, operating and managing these resources. But it is not just about adding spectrum resources and small cells, the whole is much more than sum of its parts if can make all entities work efficiently together, to squeeze even more out of finite spectrum resources For more information on 1000x, please visit: www.qualcomm.com/1000x.