SlideShare uma empresa Scribd logo
1 de 38
LeasePlan’s LinkedPeople
      6000 LinkedPeople in 30 countries
Pim van
       Wetten
pim.van.wetten@e-office.com
twitter.com/pvwetten
nl.linkedin.com/in/pvwetten
slideshare.net/pvwetten
pvwetten.nl
what would you like
     to take home?
agenda
- introduction
- why?
- pilot and lessons
  learned
- project
- key take aways
e-office
30 countries
    6000+ employees
    1.4 million cars



                                                                                       Finland
                                                Netherlands        Norway
                                                                              Sweden
                                          United Kingdom          Germany

                                                   Ireland       Denmark

                                                  Belgium                         Poland

                                           France Luxemburg                            Romania
                                                                                        Greece
         United States                            Switzerland

                                              Portugal   Spain                             Turkey

                                                         Italy      Austria      Hungary
                 Mexico
                                                             Czech Republic    Slovakia

                                                                        United Arab Emirates        India
                                              Brazil




                                                                                                                        New Zealand

                                                                                                            Australia




Number of vehicles excludes cars managed by QEK and other activities within LeasePlan Corporation
intro >why?>pilot>project>key points
leverage corporate brain
marcus
       lizz




                              richard
gary




              carl
... and with LinkedPeople
 • easily find people with specific expertise
 • effective communication, no e-mail overkill
 • time saving



        richard
                                  carl
business case
            • knowledge/expertise
            • communication
LinkedPeople timelines
Q4 2008                        Jan 2009 – Sept              Q4 2009               May 2010
                               2009

   • Initial                       • Pilot                     • Web 2.0             • approval EMT
     investigation                                               strategy            • start project
     by ISA based
     on Gartner
     research




15 November                                  January 2011                   Sept 2011 rollout
2010                                                                        finished

     • first entities                            • EMT approval                 • install Global
       live                                        global rollout                 domain
                                                 • upgrade 3.0                    manager

                     PAGE 12
pilot




intro >why?>pilot>project>key points
when to pilot?
• daily work: small is possible
• investigating network effects: don’t
  bother                            strong ties

                                       weak

                                       potential

                                       none
lessons learned
discussions
Connections and Intranets
survey   Continue after pilot?


            9




                                 Yes
                                 No




                   91
strategy
project




intro >why?>pilot>project>key points
adoption
daily activities
scenarios
LinkedPeople
introduction movie
governance




  PAGE 25
LinkedPeople
                                                      Owner
                                                 (Communications)



                                                   LinkedPeople
                                                      Manager




                MD entity 1                             MD entity 2                             MD entity 3




Domain Manager            Ambassadors   Domain Manager            Ambassadors   Domain Manager            Ambassadors




   Community mngr                          Community mngr                          Community mngr




   Community Mngr                          Community Mngr                          Community Mngr




          ...                                     ...                                     ...
implementation planning
      Activity                                                      Week
No.

                                             -3   -2   -1   0   1    2     3   4   5     6       7
1
      MD contacted by the GPT Project
                                             X
      manager
2
      Domain Manager/ambassador
                                             X    X
      Recruitment
3
      Access employees to LinkedPeople                 X

4
      Implementation Management training
                                                  X    X
      package
5
      Implementation Introduction package              X    X

6
      Implementation user training package
                                                            X   X    X     X
      phase 1
7
      Implementation user training package
                                                                               X   X     X       X
      phase 2
8
      Completion and deployment sign off                                                         X




                                                                                       Page 27
overview of materials
         • welcome e-mail messa
         • posters
         • floor walking do’s and
           don’ts
         • drop in session scripts
         • training movies
         • etc.
                            Page 28
language
measurement

    Usage       Perception   Business value

• short term   • mid term    • long term




     PAGE 30
facts and figures
logs in
6000

                     4993
5000
              4314
4000
                                    3415
       3143                                3078    May 2011
3000
                             2548                  July 2011
                                                   Aug-2011
2000


1000


   0
         Total users        Logged in last month
profiles
60
                   51.5
50          45.9
     43.5
40

                                                     May 2011
30
                                                     July 2011
20                                                   Aug-2011
                                     15    16.2
                               9.4
10

0
     Picture supplied (%)   Background supplied(%)
900
      created features
                                                      824
800
                                                  716
700
                                          633
600                                   544
500
          429                 423
        394                 395     392         391
400                       359                                         May 2011
      292           300
300               274                                                 July 2011
                                                                237
                207                                           201     Aug-2011
200                                                         153
100
 0
measurement
  requests
management
lessons learned
• invest in adoption
                       • scenarios for daily
                         activities (wiifm)
                       • integration
                       • c-level is different
                         approach
                       • Sampson, user
                         adoption strategies


intro >why?>pilot>project>key points

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LeasePlan's 6000 Person LinkedIn Network

  • 1. LeasePlan’s LinkedPeople 6000 LinkedPeople in 30 countries
  • 2. Pim van Wetten pim.van.wetten@e-office.com twitter.com/pvwetten nl.linkedin.com/in/pvwetten slideshare.net/pvwetten pvwetten.nl
  • 3. what would you like to take home?
  • 4. agenda - introduction - why? - pilot and lessons learned - project - key take aways
  • 6. 30 countries 6000+ employees 1.4 million cars Finland Netherlands Norway Sweden United Kingdom Germany Ireland Denmark Belgium Poland France Luxemburg Romania Greece United States Switzerland Portugal Spain Turkey Italy Austria Hungary Mexico Czech Republic Slovakia United Arab Emirates India Brazil New Zealand Australia Number of vehicles excludes cars managed by QEK and other activities within LeasePlan Corporation
  • 9. marcus lizz richard gary carl
  • 10. ... and with LinkedPeople • easily find people with specific expertise • effective communication, no e-mail overkill • time saving richard carl
  • 11. business case • knowledge/expertise • communication
  • 12. LinkedPeople timelines Q4 2008 Jan 2009 – Sept Q4 2009 May 2010 2009 • Initial • Pilot • Web 2.0 • approval EMT investigation strategy • start project by ISA based on Gartner research 15 November January 2011 Sept 2011 rollout 2010 finished • first entities • EMT approval • install Global live global rollout domain • upgrade 3.0 manager PAGE 12
  • 14. when to pilot? • daily work: small is possible • investigating network effects: don’t bother strong ties weak potential none
  • 18. survey Continue after pilot? 9 Yes No 91
  • 26. LinkedPeople Owner (Communications) LinkedPeople Manager MD entity 1 MD entity 2 MD entity 3 Domain Manager Ambassadors Domain Manager Ambassadors Domain Manager Ambassadors Community mngr Community mngr Community mngr Community Mngr Community Mngr Community Mngr ... ... ...
  • 27. implementation planning Activity Week No. -3 -2 -1 0 1 2 3 4 5 6 7 1 MD contacted by the GPT Project X manager 2 Domain Manager/ambassador X X Recruitment 3 Access employees to LinkedPeople X 4 Implementation Management training X X package 5 Implementation Introduction package X X 6 Implementation user training package X X X X phase 1 7 Implementation user training package X X X X phase 2 8 Completion and deployment sign off X Page 27
  • 28. overview of materials • welcome e-mail messa • posters • floor walking do’s and don’ts • drop in session scripts • training movies • etc. Page 28
  • 30. measurement Usage Perception Business value • short term • mid term • long term PAGE 30
  • 32. logs in 6000 4993 5000 4314 4000 3415 3143 3078 May 2011 3000 2548 July 2011 Aug-2011 2000 1000 0 Total users Logged in last month
  • 33. profiles 60 51.5 50 45.9 43.5 40 May 2011 30 July 2011 20 Aug-2011 15 16.2 9.4 10 0 Picture supplied (%) Background supplied(%)
  • 34. 900 created features 824 800 716 700 633 600 544 500 429 423 394 395 392 391 400 359 May 2011 292 300 300 274 July 2011 237 207 201 Aug-2011 200 153 100 0
  • 38. • invest in adoption • scenarios for daily activities (wiifm) • integration • c-level is different approach • Sampson, user adoption strategies intro >why?>pilot>project>key points

Notas do Editor

  1. anything in particular you would like to take home with you?
  2. 91 first lotus bp
  3. The LeasePlan business strategy acknowledges this by stating that Knowledge Management is a critical success factor for our growth strategy – as we compete on expertise.LeasePlan competes on expertise: easier to LeasePlan (service is important)
  4. Knowledge sharingTime saved searching for people and informationIncreased availability of relevant knowledgeCommunicationFaster and efficient communicationFewer emails, calls, meetings and travelProduct developmentReduced time to marketImproved best practice sharingLimiting re-inventing the wheelSocial capitalGreater collaborationMore knowledge retainedInnovationCreate new marketsTake market shareHuman resourcesLower training effortImproved staff retention
  5. CommunicationVery Good, although I still think it's ironic to send flyers by land post advertising a Web 2.0 collaborative toolWIM160 people worldwide30 countriescommunicationwebinarsLessons learnedTechnicalHardwareDirectoryHumanExplain, what’s in it for meOrganizationBuzz: LinkedPeople waitinglistLinkedPeoplestructure communities (governance)
  6. technical:- VmwareAD: 3 domain servers  global catalogadoptioninvolved with the pilot group  now half a department and no way to collaboratewhen is a pilot a succes?what to do with the data? keep it?positive- a waiting list of wannabees
  7. discussion about predefined communities vs free communitieshow to position Connections vs the Intranet
  8. Innovators 2.5%Earltadoptors 13.5 %Totaal 16 %We weten dat 10% ermee aan de slag gaat. Om de earlymajority te bereiken moet je de 6% zien te overbruggen, the chasm
  9. collaborate in a projectcollaborate in meetings (agenda, minutes)respond to a customer questionprepare a customer visitprepare a customer presentationcollaborate on a customer proposalprepare an eventrespond to a Request for Information/Proposalrespond to a business process exceptionlook for informationask questionswork out an ideawrite a report with a teamdo researchorganise workfind expertscreate and maintain professional relationshipscommunicate with or to an audienceshare knowledge
  10. PIMDaily activities vertaald naar scenariosDon;t focus on functionality but use cases
  11. Begonnen met ondertekenen van Social media policyGovernancestructure we do needsome blue withyellow as the keydriver (co-creation)Legal policyDomain managersHow to set-up a community7 instruction moviesCheckingCorporate/local ownership
  12. Implementation package presentationImplementation planning in detailGovernance structure Online survey E-mail messagesPostersPresentationFloor walking do’s & dont’sOnline presentation for Domain Managers and/or ambassadorsScript for drop in sessionsUser training packageLinkedPeople community Text examples for local newsletters
  13. Wim vrij local versus global
  14. WWW: 1-9-90LeasePlan: 4-16-80Over 600 communities30% closedMore and more business criticalUsage growing strong and in different ways (culture)
  15. over 60% logs in regularly good
  16. more than half of all the people provided a picture.if you keep in mind that 60% logs in regularly, this is huge
  17. good:communities and forumsbadactivitiesremarkable a lot of stuff going on in the context of communities, small companies don’t use that a lot
  18. measurement per countrytotalssuperusersetcmeasurement per communitywho can I congratulate
  19. Technical:Plugins: dramaSso okupgrade to 3 was a big issue WAS 6 to 7invitation in language senderAdoptionkick off countries face to facecherish ‘natural’ championsscenario’s more specific for daily tasksfocus on examplesseparate management approach