Is it all about healthcare and technology or are other things more important when designing products & solutions for the ageing society

1. It’s AAL about Health, Care &
Technology
prof. dr. ir. Piet Verhoeve
18/10/2013
1

2. Overview





Introduction
Ageing society
eHealth
How to
Conclusion

3. Who am I ?

4. Overview





Introduction
Ageing society
eHealth
How to
Conclusion

5. The Elders

8. Age, a societal stigma ?
We become twice as old
as 100 years ago, but are
considered “old” at an
ever younger age
Societal age is linked to
years and economic
productivity
Self image ageing is linked
to care need & vitality
Everybody wants a
long life,
but none want to
become old

9. Examples of 68 yrs, anno 2011

10. Elders are passive …

11. When do you retire ?
55
1955
2015
65
2020
70
1960
2020
2025
2030
75
1965
2025
2030
2035
2040
1970
2030
2035
2040
2045
1975
2035
2040
2045
2050
1980
2040
2045
2050
2055
1985
2045
2050
2055
2060
1990
2050
2055
2060
2065
1995
2055
2060
2065
2070

12. What is ageing society really about ?
Werkend
Zorg nodig
0-19
60+

13. What is ageing society really about ?
Werkend
Zorg nodig
0-19
60+

15. A different view on ageing society…
Werkend
Opportuniteitsvenster
Zorg nodig
Jrl: 5%
Groei
0-19
60+

16. Overview





Introduction
Ageing society
eHealth
How to
Conclusion

17. Wat is e-Health about ?
 Supporting care
 At a distance
 At home
 anywhere
 Users
 Patient
 Professionals
 Family care givers
Ambient Assisted Living

18. It’s about technology for …

19. Assistive technology…
 No, thank you

20. AAL & Elderly ??
 No
 Technology is too complicated

21. Technology
 too complex ….

23. Technology
 too complex …. It’s about viewpoint

24. AAL & Elderly ??
 No
 Technology is too complicated
 Elders don’t need technology
 …
 However……
 In practice …..
 Technology is entering quite quick ……

25. Home & living environment
 Devices are more & more intelligent
 dishwasher, microwave, tumble dryer
 RF-sync clocks
 DVD-recorder, digital TV, …
 More and more screen, ubiquitous

26. Assistive technology…
 We all use it each day !
ABS
ASR
EPS

27. Assistive robots

28. Assitive robots, are there already !

29. Global Trend

30. Technology in the walls:
 Can be on the walls …

31. Overview





Introduction
Ageing society
eHealth & AAL
How to
Conclusion

32. Big Brother is coming ?
 Big Brother
 Controlling
 Dominating
 User
 Enslaved
 Undergoes

33. Big Brother or Big Mother ?
 Big Brother
 Controlling
 Dominating
 User
 Enslaved
 Undergoes
• Big Mother
– Caring
– supporting
• User
– In control
– Decides / rules

34. User viewpoint ?

35. We are not the target group …
If you want to understand how a lion hunts,
Don't go to the zoo,
Go to the jungle.
(John Resink)

36. User testing, easier than you think

37. Probing met mock-ups

38. Big Mother from user viewpoint

39. Non stigmatic, not so difficult
www.prof-projects.com
www.facebook.com/profprojects

40. From interior element to care alarm

41. Alarm indication

42. ID for a nurse

43. Also for the resident
Safely locked,
Not locked away
Front door, wardrobe
• Family
• Nurses

44. Conclusion
 It’s NOT AAL about health, care and technology
 It’s about bringing
 (partially existing) technological
solutions
USER
 in a non stigmatic (acceptable) way
 to the
 So that they WANT our products
instead of needing them…