Betekenisvol Ontwerpen in de Stad: Betekenisvolle merkervaringen
1. Meaningful Advertising: Pervasive Advertising in the Experience Economy Peter van Waart, Rotterdam University of Applied Sciences Ingrid Mulder, TU Delft Workshop Betekenisvol Ontwerpen in de Stad Rotterdam, 13 november 2009
2. no escape from advertising? nobody wants to escape from meaningful advertising! meaningful advertising ?
17. buy adds sell more products make profit TV industrial complex Advertising in the era of TV distribute products S. Godin. Purple Cow . 2005. persuasive advertising
18. Advertising in the era of Experience Economy meaningful advertising human values brands meaning
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20. Meaningful pervasive systems Those pervasive systems and applications that enhance social capital as collective goods involving shared goals and values and social norms of reciprocity, are most usable to be of meaning over time Carroll, J.M. & Mentis, in: Schifferstein et al., 2008
24. Example: emotional interaction Gust bowl Maarten Bekx, Pieter Diepenmaat, Dennis Luijer, Wouter van der Hoog. TU Delft 2003. Mothers and sons emotional connection