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Carroll’s Pyramid of Social Responsibility Source : A Carroll (1991) The pyramid of corporate social responsibility, Business Horizons , July-August, pp 39-48 Compare with the Reidenbach and Robin Model
PHILANTHROPIC Responsibilities Be a good Corporate Citizen. Contribute resources to the community; improve quality of life. ETHICAL Responsibilities Be ethical. Obligation to do what is right, just and fair; Avoid harm . LEGAL Responsibilities Obey the Law Law is society’s codification of right and wrong; Play by the rules ECONOMIC Responsibilities Be Profitable The foundation upon which all others rest Source: Carroll (1991) The Pyramid of Social Responsibility
Level 1 ECONOMIC Responsibilities Be profitable The foundation upon which all other levels rest
Economic Components ,[object Object],[object Object],[object Object],[object Object],[object Object]
Level 2 LEGAL Responsibilities Obey the Law Law is society’s codification of right and wrong; Play by the rules
Legal Components ,[object Object],[object Object],[object Object],[object Object],[object Object]
Level 3 ETHICAL Responsibilities Be Ethical Obligation to do what is right, just and fair; Avoid harm.
Ethical Components ,[object Object],[object Object],[object Object],[object Object],[object Object]
Level 4 PHILANTHROPIC Responsibilities Be a Good Corporate Citizen Contribute resources to the community; improve quality of life
Philanthropic Components ,[object Object],[object Object],[object Object],[object Object],[object Object]
Moral Management and Stakeholders ,[object Object],[object Object],[object Object],[object Object]
Immoral Managers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Amoral Managers ,[object Object],[object Object],[object Object],[object Object]
Un-intentional Amoral Manager ,[object Object],[object Object],[object Object]
The Moral Manager ,[object Object],[object Object],[object Object]
The Moral Manager ,[object Object],[object Object],[object Object],Compare this model with the Reidenbach & Robin Model
The Three Moral Types ,[object Object],[object Object],[object Object],[object Object],[object Object]
Moral Types and Stakeholders ,[object Object],[object Object]
 
 
 
 
Finally ,[object Object]
Issues, Questions and Reflections Marketing Ethics Social Responsibility Moral Management
Marketing and Ethics From Buyer Beware to Seller Beware See: Smith, N.C., (1995) Marketing Strategies for the Ethics Era, Sloan Management Review , Summer, pp. 85-97.
Marketing Ethics Continuum Producer Interests Producer Interests Favoured Less favoured Consumer Interests Consumer Interests Less Favoured More Favoured Caveat Industry Ethics Consumer Caveat Emptor Practice Codes Sovereignty Venditor Profit General business Codes of Capability Consumer maximisation practice (average individual satisfaction across all firms) firms Information Subject to Practices of Industry Choice legal constraints specific industries codes Practice of Professional best firms codes Source: N C Smith (1995)
Some Ethical Maxims ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Responsibility ,[object Object],[object Object],Shell’s ‘principles’ can be found in the Shell folder in Readings
Some Issues to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timberland’s Mission Statement ,[object Object],[object Object]
Moral Management ‘Cartel’ - 1999 Style
Vitamins Inc - A n International Cartel Featuring Europe’s Top Companies BASF - Germany Roche - Switzerland Rhone-Poulnec - France This Cartel lasted 9 years and was busted in May 1999 Members were fined $ 725m under US Anti-trust laws and a Senior Executive was jailed for 4 months and fined $100,000 See FT cuttings in Readings/Cartel Folder
Vitamins Inc: How to Run an Efficient Cartel ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions for Reflection ,[object Object],[object Object],[object Object],[object Object]

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Carroll Model

  • 1. Carroll’s Pyramid of Social Responsibility Source : A Carroll (1991) The pyramid of corporate social responsibility, Business Horizons , July-August, pp 39-48 Compare with the Reidenbach and Robin Model
  • 2. PHILANTHROPIC Responsibilities Be a good Corporate Citizen. Contribute resources to the community; improve quality of life. ETHICAL Responsibilities Be ethical. Obligation to do what is right, just and fair; Avoid harm . LEGAL Responsibilities Obey the Law Law is society’s codification of right and wrong; Play by the rules ECONOMIC Responsibilities Be Profitable The foundation upon which all others rest Source: Carroll (1991) The Pyramid of Social Responsibility
  • 3. Level 1 ECONOMIC Responsibilities Be profitable The foundation upon which all other levels rest
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  • 5. Level 2 LEGAL Responsibilities Obey the Law Law is society’s codification of right and wrong; Play by the rules
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  • 7. Level 3 ETHICAL Responsibilities Be Ethical Obligation to do what is right, just and fair; Avoid harm.
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  • 9. Level 4 PHILANTHROPIC Responsibilities Be a Good Corporate Citizen Contribute resources to the community; improve quality of life
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  • 24. Issues, Questions and Reflections Marketing Ethics Social Responsibility Moral Management
  • 25. Marketing and Ethics From Buyer Beware to Seller Beware See: Smith, N.C., (1995) Marketing Strategies for the Ethics Era, Sloan Management Review , Summer, pp. 85-97.
  • 26. Marketing Ethics Continuum Producer Interests Producer Interests Favoured Less favoured Consumer Interests Consumer Interests Less Favoured More Favoured Caveat Industry Ethics Consumer Caveat Emptor Practice Codes Sovereignty Venditor Profit General business Codes of Capability Consumer maximisation practice (average individual satisfaction across all firms) firms Information Subject to Practices of Industry Choice legal constraints specific industries codes Practice of Professional best firms codes Source: N C Smith (1995)
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  • 32. Vitamins Inc - A n International Cartel Featuring Europe’s Top Companies BASF - Germany Roche - Switzerland Rhone-Poulnec - France This Cartel lasted 9 years and was busted in May 1999 Members were fined $ 725m under US Anti-trust laws and a Senior Executive was jailed for 4 months and fined $100,000 See FT cuttings in Readings/Cartel Folder
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