1. Brand „Abhay Deol‟
Prospective Brand Map

3. Background
• An Indian film actor and producer
• A member of Bollywood's Deol film
dynasty; he is Dharmendra‟s
nephew
• 2005: He made his debut with the
film Socha Na Tha
• 2007: Manorama Six Feet Under,
won the Best Film at the Mahindra
Indo-American Arts Council Film
Festival in New York City. He also
won a Best Actor award for his
role.

4. • 2008: Oye Lucky! Lucky Oye! was
a big hit and established him as a
dependable mainstream actor.
• 2009: Dev.D, directed by Anurag
Kashyap, got immense critical
acclaim and got him compared to
Dilip Kumar and ShahRukh Khan.
• He has also started producing films
through his company Forbidden
Films.
• He has been called "the new face
of Indian cinema" and is portrayed
as the thinking woman's sex
symbol in the media.

5. • He is tagged as the “Deol with a
Difference”
• Filmography:
o Socha Na Tha
o Ahista Ahista
o Honeymoon Travels Pvt. Ltd.
o Ek Chalis Ki Last Local
o Manorama Six Feet Under
o Oye Lucky! Lucky Oye!
o Dev.D
o Meridian Lines
• Forth Coming Projects:
o Road
o Basra …

6. Key Points
• Maverick
• Super talented
• Multi-faceted
• Pan India appeal
• Intense
• Well liked
• Handsome

7. Brand Endorsements
• Video Volunteers; an organization
which is dedicated to create an
alternative media at the grass root
level.
• Airtel
• LG Mobiles
• The Climate Project - India

8. Prospective Brand Map

9. bjectives
• To create brand associations which compliment Abhay‟s image
and personality.
• To create associations which will increase the visibility and
further enhance interest in the brand „Abhay‟.

10. Potential Brand Map
1. Aspirational:
• Hometheatre: LG
• Audio System: E.g. Senheiser, Bang and
Olufsen, Bose
• Credit Cards: Visa, American Express,
Standard Chartered
• Cars: Volkswagen Touareg
[Pan India appeal]
2. Surrogate Marketing:
• Alcohol/ Beer: Kingfisher, Fosters
[The Dev D carry over effect]

11. 3. Looks/ Style:
• Casual Wear: United Colours of Benetton
[The association can be based on Abhay‟s „Maverick‟
and slightly rebellious personality; and UCB is known
to have unconventional and rebellious ads and
promotions]
• Footwear – ID, Converse
• Eyewear: Fastrack
• Watches: Fastrack
[It will compliment Abhay‟s youthful personality]
4. Gyms: Gold‟s Gym, Fitness First

12. 5. Social Causes:
• Jaago Re
[Since Abhay is known to be a Maverick and slightly
radical, thus the association with Tata Tea‟s Jaago Re
campaign would be ideal]
6. Food:
• Chips: Bingo
[Association can be created on the basis of Abhay‟s
eccentric personality ]
• Soft Drink: Nimbooz
[Mass Appeal]

13. Why Abhay?
• Stylish, impeccably dressed and
good looking
• Has a pan India appeal
• Illustrious lineage
• Female fan base
• Has the potential to launch
several brands
• Multi-faceted

14. THANK YOU