The document discusses the most popular social media platforms and provides tips for businesses to use Facebook and Twitter. It ranks the top social media platforms by number of accounts, with Facebook having over 1 billion users, and identifies rising platforms like Foursquare, Instagram, and Tumblr. The document then provides recommendations for businesses to engage customers on Facebook through posting daily with images, videos, questions and polls, and to use Twitter to share news, sports, business updates and join conversations by linking to specific URLs. It advises businesses on timing for social media posting and using scheduling tools.

1. What’s HOT in Social Media?
Steve Phillips
Purple Trout, LLC
www.purpletrout.com

3. Rankings (Accounts)
Facebook – 1 Billion
Twitter – 500 Million
Google+ - 400 Million
Weibo – 300 Million
RenRen – 250 Million
Rising Stars:
Foursquare
Instagram
Tumblr
Pinterest?

4. Facebook For B2B
 Your Fans are People, too…
 Post interesting things
◦ Quotes (example)
◦ Daily joke, picture, trivia (example)
◦ What’s new? (with you…and with them?)
◦ Ask questions (take a poll)
 Post at least once a day
◦ Link to something or add a picture, video

6. Twitter
 Easy = 140 characters (“Tweet”)
 Write about anything, any topic
◦ News
◦ Sports
◦ Weather
◦ Business (your business)
 Link to a specific URL (bit.ly.com)
 Join in conversations

8. Time?
 Beginner?
◦ Start slow
◦ 1 social network (ex: Facebook)
◦ 1-2 posts per week
 Already in Social Media?
◦ 1 post per day
◦ First thing in the morning
 Hire A Freelancer (elance.com, guru.com)
 Use Scheduling Tools…

9. Scheduling Tools

10. Questions?
Thanks!
Steve Phillips
Purple Trout, LLC
www.purpletrout.com
steve@purpletrout.com
Twitter: @purpletrout