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Social insight and strategy overview

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Social insight and strategy overview

  1. 1. Social Insight, Strategy and Executive Education<br />Business Plan – December 2010<br />Social Insight and Strategy<br />
  2. 2. Stakeholder Community Cloud<br />Advocates<br />Employees<br />Suppliers& Partners<br />Corporate<br />Divisions<br />& Brands<br />Insight…<br />Influencers<br />Customers<br />Needs<br />Topics<br />Profile<br />Themes<br />Channel<br />Styles<br />Tones<br />Lifestyle<br />Shareholders<br />
  3. 3. Creative<br />Strategies<br />Channel<br />Planning<br />Content<br />Sharing<br />Campaign<br />Monitoring<br />
  4. 4. Risk &<br />Reputation<br />Management<br />
  5. 5. Training and Education Program<br />Executive Workshops<br />1 to 1 Coaching<br />Social Media Workshop 101<br />What is it?<br />Who is making it work and how?<br />Why this business?<br />Social Media Strategy Framework<br /> Social Media across business units<br />Marketing & communication<br />Public and Analyst Relations <br />Reputation Management & Risk<br />New Product Development<br />Innovation<br />Social tools for internal communications<br />Bespoke training programs for businesses, teams and individuals.<br />
  6. 6. Social Insight, Strategy and Executive Education<br />Business Plan – December 2010<br />Social Insight and Strategy<br />

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