Personal Information
Organização/Local de trabalho
Greater New York City Area, NY United States
Cargo
Vice President, Global Integrated Content Solutions
Setor
Writing / Publishing
Site
www.economist.com
Sobre
I've spent my career at the intersection of content, technology and brand-building. Throughout, I've adopted disruptive trends to build and market content-based B2B brands, including a 10-year run as publisher of The McKinsey Quarterly, McKinsey's online and offline journal of business management.
I started in publishing but quickly left the traditional path, embracing the digital revolution from its beginning: First in the early days of online tech publishing as Editor-in-Chief of TechWeb in the mid-'90s, then through the insanity of founding an e-commerce start-up (group buying, sadly long before its recent resurgence) at the height of the first bubble, and through a 10-year stint a..
Marcadores
digital marketing
content marketing
marketing
branded content
disruption
native advertiising
brands as publishers
content
thought leader
thought leadership
publishing
futureof
eiu
research
b2b
Ver mais
Apresentações
(3)Personal Information
Organização/Local de trabalho
Greater New York City Area, NY United States
Cargo
Vice President, Global Integrated Content Solutions
Setor
Writing / Publishing
Site
www.economist.com
Sobre
I've spent my career at the intersection of content, technology and brand-building. Throughout, I've adopted disruptive trends to build and market content-based B2B brands, including a 10-year run as publisher of The McKinsey Quarterly, McKinsey's online and offline journal of business management.
I started in publishing but quickly left the traditional path, embracing the digital revolution from its beginning: First in the early days of online tech publishing as Editor-in-Chief of TechWeb in the mid-'90s, then through the insanity of founding an e-commerce start-up (group buying, sadly long before its recent resurgence) at the height of the first bubble, and through a 10-year stint a..
Marcadores
digital marketing
content marketing
marketing
branded content
disruption
native advertiising
brands as publishers
content
thought leader
thought leadership
publishing
futureof
eiu
research
b2b
Ver mais