1. Zomato 10 Min Delivery

2. Zomato to deliver food in less than 10 minutes
They plan to cook your food, before you even order
it

3. While zepto started the madness of 10 min delivery,
The patience level of consumers has gone down.

4. Once you experience a 10 min delivery,
Its really hard to go back. The likes of zepto, BlinkIt use
Dark stores to make it happen ( google about it )

5. And now Zomato wants to pilot that with food.
How will Zomato do it? Using dark kitchens + stores?
Something like that

6. You see Zomato has the data of which kind of food is
sold from which restaurants at which areas (gold mine)
Now these areas could be as small as 500m/sq - let's
call them hubs

7. Now, with the historical data of millions of past
Zomato orders, they can predict pretty accurately what
will get sold tomorrow, where and when.

8. This will enable them to make a curated but a hot
selling menu of 20-30 items in each of their dark stores
in hubs.

9. Zomato can actually buy food from restaurants in bulk,
And pass a nice discount to users making it even
lucartive.

10. So basically the food is ready, before you even
order This solves the menu problem.

11. With logistics, BlinkIt has already solved the 10 min
grocery delivery. Btw, BlinkIt ( formerly Grofers ) is
now owned by Zomato

12. With logistics, BlinkIt has already solved the 10
min grocery delivery. Btw, BlinkIt ( formerly
Grofers ) is now owned by Zomato

13. All the have to do is, to use the same logistics to
deliver the food in less than 10 mins.

14. With that being said, a big question of safety of
delivery agents arises. If a middle ground is found,
Its going to be a big win-win for all.

15. I can't wait for my Pani Puri to arrive in 10 mins
What are your thoughts on this madness of 10 min
delivery?