1. Web 1.0, Web 2.0 & Web
3.0 in Marketing

2. Web 1.0 & Marketing
• Web 1.0 is used to describe the first stage of the Internet.
• At this point, there were few content creators; most of those
using the Internet were consumers. Static pages were more
common than dynamic HTML
• Examples of Internet sites that are classified as Web 1.0 are
Britannica Online, personal websites, and mp3.com. In general,
these websites are static and have limited functionality and
flexibility.

3. What is web 2.0 ?
• Web 2.0 refers to a Web environment that is interactive in
nature. As opposed to traditional Internet sites where viewers
simply read through a site and have limited to no input, Web
2.0 sites encourage people to be readers, writers, or
contributors.

4. What is web 3.0 ?
• Web 3.0 represents the next iteration or phase of the
evolution of the web/internet and potentially could be as
disruptive and represent as big a paradigm shift as Web 2.0
did. Web 3.0 is built upon the core concepts of
decentralization, openness, and greater user utility.
• E.g. AI, Machine Learning