Material de apoyo de la conferencia plenaria dictada por el Mg Marcos Pueyrredon, Global VP Hispànic Markets de VTEX y Presidente del eCommerce Institute en el marco del II Foro internacional de ecommerce transfronterizo organizado por la Camara de Comercio de Bogota + detalles e infromacion en https://ecommerce.institute/events/ii-foro-internacional-de-ecommerce-transfronterizo/

1. ¿Qué es el Ecommerce en el mundo?
Tendencias y oportunidades para
Colombia
MARCOS PUEYRREDON
GLOBAL VP HISPANIC MARKETS VTEX &
PRESIDENTE ECOMMERCE INSTITUTE

2. RFP> SPEAKERS
Hola, soy
Marcos
Pueyrredon VP Hispanic Markets de VTEX
y Pte. del Ecommerce Institute.

3. Agenda
↳ OPORTUNITIES & CONTEXT
↳ HANDS-ON
↳CONCLUSIONS
MARCOS PUEYRREDON
GLOBAL VP HISPANIC MARKETS VTEX &
PRESIDENTE ECOMMERCE INSTITUTE

5. https://ecommerce.institute/ecommerce-institute-anuncia-el-lanzamiento-del-eg20/

6. Adoption curves of new technology
19001915 1930 1945 1960 1975 1990 2005Fuente: eG20 Foro Wijnand Jongen 2019

7. ECOMMERCE CROSSBORDER
OPORTUNITIES &
CONTEXT
Let's talk about
numbers and
market

8. GROWTH OF E-COMMERCE WORLDWIDE
By 2021, it is forecast that electronic commerce will represent
17.5% of the Total Retail Sales in the world.

9. E-COMMERCE WORLDWIDE I

10. 2018 VALUE OF ELECTRONIC COMMERCE
IN THE INTERNATIONAL CONTEXT
2.8 TrilIion Mundial
1.5 Trillion CH
123.6 Billion UK
521.5Billion US
19.3 Billion BR
7.8 Billion MX
Ventas Retail eCommerce
($USD)
% Share eCommerce
Del Total Ventas Retail

11. 2018 INTERNET USER'S PURCHASING CAPACITY
Penetración
Tarjeta de Crédito
Ticket Promedio
Comercio Electrónico
De Bienes de Consumo
($USD)

12. THE BUSTER OF ECOMMERCE CROSSBORDER IN THE WORLD
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

13. THE BUSTER OF ECOMMERCE CROSSBORDER IN EUROPE
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

14. CASE: MERCOSUR AND CROSSBORDER ECOMMERCE
Fuente: eCommerce Report Crossborder by eCommerce Institute

15. THE BUSTER OF ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

16. THE BUSTER OF ECOMMERCE IN LATIN AMERICA

17. THE BUSTER OF ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

18. THE BUSTER OF ECOMMERCE IN LATIN AMERICA
* Fuente: eMarketer. Total Retail eCommerce. Incluye Bienes de consumo, Durables, Moda, Hogar, etc.

19. THE BUSTER OF ECOMMERCE IN LATIN AMERICA
http://ecommerce.institute/etop-100-del-digital-commerce/

20. http://ecommerce.institute/etop-100-del-digital-commerce/

21. ECOMMERCE CROSSBORDER
HANDS-ON
Let's make
eCommerce
Crossborder
a reality in
Colombia

22. FUNNEL ECOMMERCE CROSSBORDER
CLIENTES
RETAIL ECOMMERCE
CROSSBORDER
SKUS
MASTERDATA
Catalogo
Pricing
Cliente
CLIENTES
• CPC
• CPA
• ORGANICO
SKUs
• MARKETPLACE
• SOURCING

23. FOCUS IMPROVE ASSET RETAIL ECOMMERCE
CROSBORDER
• Claves >>
Profesionali
zación
• Claves >>
Experiencia
de Compra
• Claves >>
Canales
Alternativos
• Claves >>
KPI
Pilares >>
Tecnologia
Pilares >>
Marketing 360
Pilares >>
Operación
&
Logistica
Pilares >>
Atención al
Cliente

24. 1) CLASSIC STRATEGY ECOMMERCE CROSSBORDER
https://mx.andrea.com
/
https://us.andrea.com
/

25. 2) CHECKOUT UNIVERSAL

26. 3) MARKETPLACE STRATEGY

27. 4) FULL ECOMMERCE STRATEGY

28. 4) FULL ECOMMERCE STRATEGY

29. 4) FULL ECOMMERCE STRATEGY

30. 5) REVERSE CROSSBORDER
https://www.elektra.com.mx/beneficios-usa

31. B2B vs B2C CROSS-BORDER

32. B2B vs B2C CROSS-BORDER

33. ECOMMERCE CROSSBORDER
CONCLUSION
Believe & make
happend the
eCommerce
Crossborder in
Colombia!!

34. HOW PROMOTE ECOMMERCE CROSSBORDER?

35. https://drive.google.com/open?id=1FT8XAiwGQ5Tou13rMltJVVbTM80LitviM00BPjQRaFM
RECOMMENDATIONS AND CONCLUSIONS

36. RECOMMENDATIONS AND CONCLUSIONS II
https://www.iprofesional.com/tecnologia/293107-
software-tecnologia-startup-Nuestra-proxima-Vaca-
Muerta-es-la-economia-digital https://www.lanacion.com.ar/economia/barack-obama-nadie-argentina-
brasil-acceso-internet-nid2253363

37. vtex.com
MG. MARCOS
PUEYRREDON
MUCHAS GRACIAS !
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
marcos@vtex.com
www.vtex.com
Twitter: @vtexonline
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