Vogue Jewellery

2. Experience with a
brand….
Prepared by:
A.K.P. Pubuddi Shamila
University of Ruhuna – Sri Lanka
pubuddishamila@gmail.com

3. With you forever……

5. Vogue Jewellers
 In 1962, Vogue Jewellers opened its doors to the
world in Colombo 11 by Mr. Sarath
Hemachandra who was a visionary and
undoubtedly ahead of that time.
 Vogue Jewellers is a name that embodies a rich
history of always giving its customers the widest
range of jewellery as tusker collection, precious
stones, diamonds and other collections.

6. As the journey begins…..
 Purity to
invoke
prosperity
 Hand down
only the
best
 Distinctive
&
confident
 Add value to
your
profession

7.  Express your love
 For her
 For your
special day
 Celebrating the
special moments

8. Brand value of Vogue Jewellers
 Vogue has always taken immense pride in preserving the
heritage of Sri Lanka while embellishing it to appeal
their valuable clients in a way that maintains the Sri
Lankan authenticity.
 Kadupul brooch - Gifted to Queen Elizabeth
(at the visit to Sri Lanka in 1978.)
 Dazzling amethyst broad lasso jewellery set –
Gifted to renowned actress & former Miss World
Aishwarya Rai (at the visit to Sri Lanka in 1995
for a Gala event)
 Catering to high end market.

9. Branding strategies
 Relationship Marketing: Is the approach businesses
take to keep their customers happy and feeling like they
are important. (giving importance to their customers)
 Permission Marketing: Is delivering anticipated,
personal and relevant messages to people who actually
want.
 Experiential Marketing: Is to create a closer bond
between the consumer and the brand by immersing them
in a fun and memorable experience.
 One to One Marketing: Is the way of develop unique
products or services to individuals based on the
requirements of them.

10. Relationship marketing by
Vogue Jewellers
Wedding anniversary cards.
Birthday cards to clients.
Invitation to sponsoring gala events.
Surprise welcome. ( with saying your name)
Creating web pages and forums for clients to find
the answers to their questions and for response.
Listening to customer ideas and give 3D sketches
of the designs what they mentioning.

11. Permission marketing by
Vogue Jewellers
 Send e - mails to regular customers after asking
their need about details of new offers and up
coming designs.

12. Experiential marketing by
Vogue Jewellers
Developing positive feelings with using
attractive interiors and aroma inside the outlet.
Friendly customer service.
The way of displaying jewellery items.

13. One to One marketing by
Vogue Jewellers
Customized design (unique) to every individual
customer.
Helping each and every individual customers to
select suitable designing to them with using
expert staff.
Customer loyalty.

14. Overall brand performance
of Vogue Jewellers
Add value to brand. (Unique & Quality)
Profit margin. (Based on annual report)
Awards (Dubai Jewelry Design Awards
2014, Facets 2012 - Award winning designs
and Dubai Jewelry Design Awards 2011)

15. Why Vogue Jewellers gets
effective?
The name Vogue was given to this jewellery boutique
to signify the exquisite pieces of jewellery it has
always been reputed for fashion forward, vibrant,
beautiful and authentic in design and materials.
Vogue evolving interpretation of design.
Unique and quality design.
Customer caring.
Developing unique perception
Preserving heritage of Sri Lanka ( Tusker Collection)

16. Learn from Vogue Jewellers
Effective personalized marketing strategies.
Friendly workforce.
Talented designers.
Interior arrangement inside of the outlet.
Quality of the output.
Value for money.
Iconic brand.

17. Conclusion
Marketing strategies as relationship marketing,
permission marketing, experience marketing and
one to one marketing have to practice by every
brand.
The Vogue Jewellers shows how the brand is
success in existing dynamic market as stay with
customer in every memorable moment. The brand
is remaining significant of life time relationship
with give special to your treasures. Because Vogue
Jewellers is symbolic brand in Sri Lanka which is
stay with you forever.

18. End……
Thank you…..