Gas2011 mobile performance_roundtable_11_10_21_final
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Gas2011 mobile performance_roundtable_11_10_21_final
- 2. MARKETSCAPE • Total global mobile advertising revenue is expected $3.3 billion in 2011 up to $20.6 billion by 2015 • Europe to experience largest growth in coming years • Expected $569 million in 2011 to grow 800% by 2015 • U.S. mobile advertising revenues • Projected $1.2 billion in this year • Estimated $3 billion by 2014 SOURCE: http://goo.gl/tPJXL SOURCE: http://goo.gl/LxU7Q
- 3. ZANOX MOBILE PERFORMANCE BAROMETER • Data from more then 1,000 programs within the international zanox network • July 2010 to July 2011 Berlin | 16.11.2011 | zanox 3
- 4. M-COMMERCE VS. E-COMMERCE Number of Transactions 100k +69% 5M m-commerce YoY e-commerce 80k 4M 60k +597% 3M YoY 40k 2M 20k 1M 0k 0M Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11 m-Commerce - 597% YoY growth e-Commerce - 69% YoY growth Berlin | 16.11.2011 | zanox 4
- 5. M-COMMERCE VS. E-COMMERCE Revenue Index 600% m-commerce 500% +481% YoY 400% 300% 200% e-commerce +35% YoY 100% 0% Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11 m-Commerce - 481% YoY growth e-Commerce - 35% YoY growth Berlin | 16.11.2011 | zanox 5
- 6. MOBILE IS SPREADING Program Segmentation (# of programs) 1.500 100% +74% YoY 1.200 80% 900 60% +21%p. YoY 600 40% 300 e-commerce trx only 20% both channels % both channels 0 0% Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11 • 58% of the programs now have mobile transactions • July 2010 – just 37% Berlin | 16.11.2011 | zanox 6
- 7. DEVICE PERFORMANCE iPad iPhone Three Major Players – with the iPad leading the pack • iPad 40%, iPhone 38% , Android 16% • 2010: iPad 25%, iPhone 57% , Android 7% Berlin | 16.11.2011 | zanox 7
- 8. DEVICE PERFORMANCE YoY Change in Share of Transactions in percentage points • Android is gaining momentum • A smaller piece of a much bigger pie for iOS Berlin | 16.11.2011 | zanox 8
- 9. REVENUE PER TRANSACTION iPad iPhone • iPad sees nearly twice the revenue per transaction • iPhone sees double the amount of transactions • aside from Android, all other devices are lower volume Berlin | 16.11.2011 | zanox 9
- 10. 10
Editor's Notes
- We all know and have heard:Mobile is comingMobile commerce is coming-> we all know the predections-> so let us talk about numbersAs: mobile and mobile commerce is already there! -> see our zanox “mobile performance barometer”
- Introduction zanox „Mobile Performance Barometer“ Which Data base: morethan 1,000 programsTimeframe : july 10 – to July 11
- M-Commerce vs. E-Commerce – how has the NUMBER of TRANSACTIONS developed?ExplosiveYoY growth for m-Commerce transactions – nearly 600%´With e-Commerce growing by 59%
- Revenue development 2010 – 2011 on an indexed basisRevenue explosion by m-Commerce 480%E-Commerce revenue growth by 35%But still: In July 2011 relation between m-commerce vs e-commerce is 1/60
- Programswithe-Commerce transactionsonlyWith e-Commerce AND m-commercetransactionsPercentage of programswith BOTH channels-> growingfrom 37% in 2010 -> to 58% in 2011
- Thremajorplayersaredominating:iPad: 40% of mobile revenue (July 2010: 25%)iPhone: 38% of mobilerevenue(July 2010: 57%) Androiddevices: 16% of mobilerevenue (July 2010: 7%)That means: iPad is leading the packBut… (next slide)
- Year on Year marketshareforthedevices (!!! In percentagepoints!!)Androidisgaining strong momentumsinceJuly 2010 (7%) to July 2011 16% -> growth of 9% percantagepointsSinceintroduction of theiPad(USA: April 2010; Germany: May 2010) iPadhasgainedmarketshareBut: theoverallmarketshare of the Apple iOS(iPod, iPad, iPhone) hasgonesmaller: 84% July 2010 -> 79% July 2011 -> lost 5 percantagepointsAndkeep in mind: theoverallmarketsiceisgrowing!
- Overall revenue per device from Jan-July 2011