Phillips

How to Build Systems
For YOUR Blog
The Easy B
utton For Your
B
log. . . . . . . . .

Systems

For YOUR Blog – About Marie


Owner of/writer for multiple blogs



Project Management Professional



®

3 Decades of Systems Development
Management
Marie at Family Money Values
marie@familymoneyvalues.com
Blog.familymoneyvalues.com

FinCon13: Marie Phillips:Family Money Enterprises,llc

For YOUR Blog
Agenda


The RIGHT systems for YOUR blog


Important systems



Time suckers



Blog levels & system needs



How to build a system



System examples



Blogger automations



Summary & discussion


For YOUR Blog
The RIGHT systems for YOUR blog


Every blog needs systems



You already have systems



Don't go overboard



Do consider YOUR mission & goals


For YOUR Blog
Important systems – some possibilities:


Content management



Marketing



Customer/reader service



Administrative


For YOUR Blog
What sucks your time?
What other bloggers said:


Barbara Friedberg: Proofing and proofing articles, responding to

requests for guest posts and emails, and promoting posts through social
medial.


Jeff Rose:



Andrew Scrage: Dealing with glitches and running our social media

Managing affiliate links, responding to guest post inquiries,
scheduling posts, uploading catchy pictures.
campaign.



Len Penzo:



Crystal Stemberger: Weekly roundup and commenting on other

Writing posts, advertising and marketing, reading and
answering reader emails, finances and blog maintenance.
sites.


For YOUR Blog
Blog levels & system needs
Beginner – learning mode – random/unorganized approach, do it all
yourself.

Needed: Review what's important & why; analyze where and how time is
spent; write down steps to get tasks done. No automation needed.

Sole blogger - nice traffic – still trying to do it yourself.

Better

organized but mostly manual without documented systems.

Needed: Document your blogging business functions in a way you can share.
Find solutions that allow out sourcing or automation of the least important things
you do.


For YOUR Blog
Blog levels & system needs – cont
Team of bloggers - big time site – juggling multiple projects with

multiple team members/employees or contractors. Systems are defined and
documented and functions are split between people.
Needed: Periodic team review of current systems. Organization & automation of
multiple systems. Methodical review of the marketplace automation products.

Empire owner - experienced blogger with multiple sites & multiple teams
with lots of tools in place. Systems are documented, organized & used cross
domain.
Needed: Standard operating procedures and policies defined and
implemented.


For YOUR Blog
Where to start.


Review your business plan.



Review blog goals.



Find what is important.



Note your time suckers.



Pick the area to start systematizing.


For YOUR Blog
Define your system (i.e. - document what
you do for this activity):




Name it, categorize it, and note it's purpose
and level of importance.
Note the timing of the process (when and
how often it is needed).



Estimate the time spent on this process.



Define the detailed steps to do the process.



Note where this process interacts with others.


For YOUR Blog
Analyze your defined system.










Review – have you clearly defined the entire
process?
Do you need to do this process with this
frequency?
Is time spent on the process in correct
proportion to it's importance?
Are there ways to automate, shorten or
improve the process?
Does execution of the process produce the
desired result?


For YOUR Blog
Decompose the area into processes.
Manage
Blog

Develop
Products

Market Blog


Maintain
Blog

Admin

For YOUR Blog
Decompose the process into activities.

Develop
Products

Develop
Ebook

Develop
Posting
Strategy

Schedule
Post
Topics

Generate
Post

Create Pillar
Content

For YOUR Blog
System Example: Based on Ali Luke ProBlogger
post

Name: Create pillar content
Purpose: Build authority
Timing: Once a month
Importance: Important
Category: Develop Products
Related information:
Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog
How to do it:
1. Perform system to consult the content calendar.
2. Think about purpose of this post.
3. Brainstorm 10 -20 ideas that meet the purpose.

For YOUR Blog
How to do it - Cont
4. Craft post title - to be clear, specific, create interest & avoid hype.
5. Structure the body of the post – work your keypoints into a structure such
as a list, how to, sub headings, A-Z, How and why, experts answer, etc.
6. Write a first draft.
7. Draft an intro and a conclusion or summary.
8. Include a call to action.
9. Rest the finished draft.
10. Perform system to edit the big picture to find out of order items, excess
items or missed parts.
11. Perform system to edit the details to find misspells, sentences that read
funny and overused phrases or words.


For YOUR Blog
How to do it - Cont
12. Perform system to have someone else edit/review – use edit flow,
google docs or other to share changes/versions.
13. Perform system to test your post – does it target the audience, is it
unique, useful, easy to understand and credible – does it meet your goals.
14. Perform system to format the post – add headings, sub headings,
bullets, spacing, bold, italics.
15. Perform system to insert images or pictures.
16. Insert links, test links.
17. Document solutions to any problems encountered.
18. Perform system to market the post via content marketing.


For YOUR Blog
Decompose the area into processes.
Marketing

Media
Reach

Content
Marketing


Link
Building

List
Building

For YOUR Blog
Decompose the process into activities.
Content
Marketing

Perform Post
Research
System

Perform Create
Pillar Content
System


Schedule
Post

Build
Social Media
Plan

For YOUR Blog
System Example: Robert Farrington
Name: Content marketing plan
Purpose: Increase traffic by exposing new readers and driving potential
new customers to the great (not just good) content.
Timing: 2 – 3 times a week (out of 5 – 7)
Importance: Critical
Category: Marketing
Related information:
http://beatthe9to5.com/how-to-craft-a-blog-post-marketing-plan/
How to do it:
1. Research
Ask readers by polls, social media, email or posts what content they like
best.

For YOUR Blog
How to do it - cont
2. Write epic content - Greater than 800 words, answer who, what,
when, where, why and how – perform create pillar content system
3. Schedule the post - Time it to make sense for the reader considering
other posts you have.
4. Develop a social media plan for this post
For Facebook:


Use profile (unless anonymous).



Submit post to your page – mixing up strategy by:


using the post image directly, and include the link in the first comment,



making it a text post, and include the link to your site in the comments,



submitting your link directly sometimes and





including other content, such as polls, questions, random facts, to make
sure your content is mixed up on your page.

Use Groups


For YOUR Blog
How to do it – cont
For Twitter:








Schedule 3 tweets throughout the day on the first day the post is
published.
Schedule 1 tweet throughout the first week the post is live (one per
day).
Mention (@mention) anyone you talked about in the post – including
big names like Time.
Use hashtags when tweeting to link to a topic.

For LinkedIn:


Post content to your profile page.



Post content to your company page.



Share with appropriate LinkedIn Groups.

.

For YOUR Blog
For Google +




Comment first to your Google + Business page – mentioning relevant
people with a '+' and include a link to your blog post and a hashtag on
the topic.
Find the Google + post on your Google + personal page and share it
on your personal profile.

For Reddit


Participate prior to trying to promote your blog here.



Find the right sub-Reddit.

For Pinterest


Use PicMonkey to add captions to pictures.


For YOUR Blog
5. Use direct marketing






Reach out to other bloggers for help in marketing a great post.
Email your list – but don't overwhelm them – 2 – 4 times a month at
most.
Email to relevant websites such as tips@lifehacker.com
tips@consumerist.com, tips@techcrunch.com, news@mashable.com.

6. Reference the post on HARO query answers.
7. Link to the post on Q/A sites once in a while when relevant – sites
such as: Doubling my Traffic, Yahoo Answers, Quora.


For YOUR Blog
Discussion



Analyze examples
Share your systems


For YOUR Blog
Automation tools used by some bloggers


Content Management −
−
−
−



Dragon Naturally Speaking
Editflow WordPress plugin
Google hangout to record podcasts
Feedly

Marketing
−
−

Hootsuite
Social media automated submission
plugins


For YOUR Blog
Automation tools – cont


Administration
−
−
−
−
−

Drop box & Sugar sync
Ever note, Google Drive, Flipboard
1Password
Outright
Quickbooks, Quicken, spreadsheets,
Freshbooks


For YOUR Blog
Automation tools – cont


Reader/Customer Service
−
−
−

Email auto-responders
Newsletter tools (Mailchimp, Aweber, etc)
Skype


For YOUR Blog
Summary


How to review & refine the systems you use.



Some systems other bloggers use.



Automation tools other bloggers use to
support their systems.

Discussion/Questions


What are your systems?


For YOUR Blog
Additional Resources
What's important to experienced bloggers?
Jeff Rose: “First and foremost, I think you need to stay in tune with your
readers. What do they want to know? What do you need to show them?
Staying engaged with them through your email newsletter, comments on
your blog, social media, will help deliver content better suited to meet their
needs.”
Andrew Scrage: “One of the most important tasks to stay focused on is
quality of content. Once your blog starts to grow, you'll have many other
items to tackle, such as advertising,social media marketing, and tracking
analytics. But none of that should get in the way of committing to top
quality, factual blog posts. Most quality control is handled by our managing
editor, although both myself and fellow co-owner Gyutae Park review all
articles before they are published.”
Len Penzo: “This may seem obvious, but writing a quality post -- and then
giving it the correct headline.”

For YOUR Blog
Additional Resources – Cont
What's important to experienced bloggers? - Cont
Crystal Stemberger: “I prioritize writing my actual posts since I post
Monday through Saturday. Then, I tackle answering all of the comments
that I've received. Then I worry about commenting on other people's posts.
And lastly, I attempt submit guest posts at least once a month to other
sites.”
Barbara Friedberg: “Writing great content, Organizing the site for
accessibility. Promoting the content.”


For YOUR Blog
Additional Resources cont
Websites






Sweet Process – online process
documentation tool
Systems Rock – Consultation help to
systematize
Blog.familymoneyvalues.com
Fincon13 resources


For YOUR Blog
Credits to bloggers:

Jeff Rose: http://www.goodfinancialcents.com/ author of
Soldier of Finance

Andrew Scrage: http://www.moneycrashers.com/
Len Penzo: http://lenpenzo.com/
Crystal Stemberger:

http://www.budgetinginthefunstuff.com/ author of How I Make
Money Blogging and Managing Your Monthly Nut

For YOUR Blog
Credits to bloggers – cont:

Barbara Friedberg:
http://barbarafriedbergpersonalfinance.com/ author of
How to Get Rich: Wealth Building Guide for the Financially
Illiterate

Philip Taylor: http://ptmoney.com/ Organizer of FinCon13
and developer of Part Time Money Podcasts

Robert Farrington: http://thecollegeinvestor.com/
http://beatthe9to5.com/ and developer of the Investing 101
class
Greg Go: http://www.wisebread.com/

Phillips

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