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About me…
now let’s talk about you ...
“We are CEOs of our own companies:

                 Me Inc.
 To be in business today, our most
 important job is to be he...
WE
 (you and me)
    ARE ALL

BRANDS
• What are you doing to enhance
          YOUR BRAND?
• What do you want YOUR BRAND
            to reflect?
• What does YO...
ALL THE WORLD’S A STAGE
Have you "Googled" yourself?




More than 85% of executive recruiters report "Googling" candidates
Who Are You Online?




Source: http://www.chrisg.com/social-media-brand/
Your online objectives…
  •   Presence
  •   Credibility
  •   Identity
  •   Authority
  •   Reputation
  •   Influence
Here’s how:
1. define who you are
2. go where people are
3. publish your content
4. connect to the right people
5. display...
First, get your brand
•   Your name as a domain
•   Create an email account with your domain
•   Twitter id, Facebook id, ...
Be…

• Authentic
• Focused
• Relaxed
• Dynamic
Personal Blog
                       Step 1: Pick a topic and name
                       Step 2: Choose a blogging platfo...
Security Tips
      • Adjust privacy
        settings
      • friend requests
      • Friend lists and limit
        view
...
is a good place to start connecting
your social networks to your other
                        professional identity
     ...
in 140 characters
• Create a short biography
• Check followers before you accept
  – Biography
  – Friend list
  – Tweets
...
Blogging 101
“Blogging is free, it doesn’t matter if
  anyone reads it. What matters is
  the humility that comes from wri...
Step 1: Register a domain
As long as it is relevant, the shorter the
 domain is the better

• www.register.com.
• www.name...
Step 2: Blogging Services
Step 3: Post
Manage/Monitor Blog
Benefits…
• Control your search results and avoid
  mistaken identity
• Make a strong impression and validate
  your backg...
Cons of Online Visibility…
•   No Filter
•   Increased Exposure
•   Mistakes are Magnified
•   Constantly Evolving
•   Pan...
Resources
•   Seth Godin’s blog
•   Tom Peters on YouTube
•   Facebook
•   Twitter
•   Linkedin
•   Wordpress
•   http://id.linkedin.com/in/poonam
•   Twitter @poonamsagar
•   Email: poonam@infotech.co.id
•   Blog: www.poonamsagar.c...
Thank You
Your online brand
Your online brand
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Your online brand Slide 1 Your online brand Slide 2 Your online brand Slide 3 Your online brand Slide 4 Your online brand Slide 5 Your online brand Slide 6 Your online brand Slide 7 Your online brand Slide 8 Your online brand Slide 9 Your online brand Slide 10 Your online brand Slide 11 Your online brand Slide 12 Your online brand Slide 13 Your online brand Slide 14 Your online brand Slide 15 Your online brand Slide 16 Your online brand Slide 17 Your online brand Slide 18 Your online brand Slide 19 Your online brand Slide 20 Your online brand Slide 21 Your online brand Slide 22 Your online brand Slide 23 Your online brand Slide 24 Your online brand Slide 25 Your online brand Slide 26 Your online brand Slide 27 Your online brand Slide 28
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develop an effective online presence with social media. A presentation to Professional Women at Britcham in Indonesia

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Your online brand

  1. 1. About me…
  2. 2. now let’s talk about you ...
  3. 3. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters http://www.fastcompany.com/magazine/10/brandyou.html From Issue 10 | August 1997
  4. 4. WE (you and me) ARE ALL BRANDS
  5. 5. • What are you doing to enhance YOUR BRAND? • What do you want YOUR BRAND to reflect? • What does YOUR BRAND reflect? Successful personal branding is about identifying the qualities that differentiate you and project your authentic self - your goals, -vision, - purpose - values.
  6. 6. ALL THE WORLD’S A STAGE
  7. 7. Have you "Googled" yourself? More than 85% of executive recruiters report "Googling" candidates
  8. 8. Who Are You Online? Source: http://www.chrisg.com/social-media-brand/
  9. 9. Your online objectives… • Presence • Credibility • Identity • Authority • Reputation • Influence
  10. 10. Here’s how: 1. define who you are 2. go where people are 3. publish your content 4. connect to the right people 5. display your activity
  11. 11. First, get your brand • Your name as a domain • Create an email account with your domain • Twitter id, Facebook id, Linkedin id… • Fill out all the information & BE consistent • Put a face to it.
  12. 12. Be… • Authentic • Focused • Relaxed • Dynamic
  13. 13. Personal Blog Step 1: Pick a topic and name Step 2: Choose a blogging platform Step 3: Write your post www.poonamsagar.com
  14. 14. Security Tips • Adjust privacy settings • friend requests • Friend lists and limit view • Disable options
  15. 15. is a good place to start connecting your social networks to your other professional identity online, like blogs, slide presentations, etc.
  16. 16. in 140 characters • Create a short biography • Check followers before you accept – Biography – Friend list – Tweets • Under the “Account” tab check off “Protect my updates”.
  17. 17. Blogging 101 “Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta cognition of thinking about what you are going to say…” ~ Seth Godin
  18. 18. Step 1: Register a domain As long as it is relevant, the shorter the domain is the better • www.register.com. • www.namestation.com
  19. 19. Step 2: Blogging Services
  20. 20. Step 3: Post
  21. 21. Manage/Monitor Blog
  22. 22. Benefits… • Control your search results and avoid mistaken identity • Make a strong impression and validate your background • Get alerts when you are searched on Google • Improve your personal SEO
  23. 23. Cons of Online Visibility… • No Filter • Increased Exposure • Mistakes are Magnified • Constantly Evolving • Pandora’s Box
  24. 24. Resources • Seth Godin’s blog • Tom Peters on YouTube • Facebook • Twitter • Linkedin • Wordpress
  25. 25. • http://id.linkedin.com/in/poonam • Twitter @poonamsagar • Email: poonam@infotech.co.id • Blog: www.poonamsagar.com
  26. 26. Thank You

develop an effective online presence with social media. A presentation to Professional Women at Britcham in Indonesia

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