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Effective Networking Online
• Does your online presence represent YOU
  effectively?
• Are you wasting hours applying to postings on
  the Internet?
•...
Agenda
1. Brand You
Determining and Deploying Your Online Personal Brand
2. The power of Google
Who are you online?
3. Blo...
~ Steven Covey
It’s not WHAT you know.
It’s not even WHO you know.
  It’s WHO knows WHAT you
              know.
“We are CEOs of our own

 companies: Me              Inc.
 To be in business today, our most
 important job is to be head ...
WE
(you and me)
   ARE ALL

BRANDS
Determining Your Brand in 5 Steps
1.   Your USP – skills or professional niche
2.   Your values, passion & what you are go...
A tagline is like an advertising slogan:It helps
  other people remember a keypoint about
  you.
Have you "Googled" yourself?




More than 85% of executive recruiters report "Googling" candidates
Who Are You Online?




Source: http://www.chrisg.com/social-media-brand/
Your online objectives…
Here’s how:
1. define who you are
2. go where people are
3. publish your content
4. connect to the right people
5. display...
get your brand

•   Your name as a domain
•   Create an email account with your domain
•   Twitter id, Facebook id, Linked...
some details

•   Get your photograph
•   Your resume
•   Email signature
•   Tagline
•   Standard Introduction
Be…


• Authentic
• Focused
• Relaxed
• Dynamic
“Blogging is free, it doesn’t matter if anyone
reads it. What matters is the humility that
comes from writing it. What mat...
Personal Blog
                          Step 1: Pick a topic and name
                          Step 2: Choose a blogging ...
Manage/Monitor Blog
Vanity link
Security Tips
       •   Adjust privacy settings
       •   friend requests
       •   Friend lists and limit
           v...
What NOT to post
1.Every single piece of food you ate
2.You, and absolutely nothing else
3.Anyone that is less than 75% cl...
Steps to link in to
•   Optimize Your LinkedIn Profile
•   Claim Your LinkedIn Name
•   Start Building Your LinkedIn Netwo...
2


                    7
6

                8



    3




    4

            5
in 140 characters
• Create a short biography
• Check followers before you accept
  – Biography
  – Friend list
  – Tweets
...
More…
• Use your professional picture
• Include your elevator pitch in your Twitter bio – only 140
  characters
• Link to ...
How to Tweet
1. Be awesome - Do awesome stuff. Then tweet
   about that.
2. Be human - Say hello. Pay a compliment. Ask
  ...
Getting Connected
How to Turn a Stranger into a Network Contact
         1.   Identify Good Contacts
         2.   Interac...
Networking Secrets
1. Should You Connect to Your Boss on
   Facebook?
2. Trouble? What Trouble?
3. Always Professional, Al...
Building Goodwill
You Have to Give in Order to Get
1.Rebroadcast Their Activity
2.Comment on Their Activity
3.Share Inform...
Networking Don’ts
Mistakes you cannot afford to make
1. Not Knowing What You Want
2. Resume, Unprompted
3. Overestimating ...
How to maintain the momentum?
                    Create a Social Media Activity Calendar



1.   Commit weekly time resou...
Networking online is a journey, not a destination,
     enjoy what becomes of your participation.




clodagh@getfocusedco...
To summarize…
Connect with me:
Poonam Sagar
Twitter: @poonamsagar
Email: poonam@infotech.co.id
Blog: poonamsagar.com
Company website: ww...
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
Networking Online Effectively
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Is your online profile credible and professional enough to be seen as an expert in your field? Personal Branding through online networks is the process of promoting your personal brand. It is a powerful strategy that will get you contacts, links and attention. Additionally, with the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

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Networking Online Effectively

  1. 1. Effective Networking Online
  2. 2. • Does your online presence represent YOU effectively? • Are you wasting hours applying to postings on the Internet? • Are you spending far too much time playing instead of working?
  3. 3. Agenda 1. Brand You Determining and Deploying Your Online Personal Brand 2. The power of Google Who are you online? 3. Blogging Build your expertise and communicate 4. Using Facebook The Professional Way to Network on Facebook 5. Are you Linkedin? Join the growing professional network 6. On Twitter How to Establish an Online Presence, 140 Characters at a Time 7. Getting Connected How to Turn a Stranger Into a Network Contact 8. Networking Secrets Should You Connect to Your Boss on Facebook? 9. Building Goodwill You Have to Give in Order to Get 10. Safety First Surf Your Way Safely
  4. 4. ~ Steven Covey
  5. 5. It’s not WHAT you know. It’s not even WHO you know. It’s WHO knows WHAT you know.
  6. 6. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters http://www.fastcompany.com/magazine/10/brandyou.html From Issue 10 | August 1997
  7. 7. WE (you and me) ARE ALL BRANDS
  8. 8. Determining Your Brand in 5 Steps 1. Your USP – skills or professional niche 2. Your values, passion & what you are good at 3. Pick the most important 4. Mission statement – purpose & goals 5. create a tagline that sums up your mission statement and who you are 6. Tip: see how people you admire have branded themselves.
  9. 9. A tagline is like an advertising slogan:It helps other people remember a keypoint about you.
  10. 10. Have you "Googled" yourself? More than 85% of executive recruiters report "Googling" candidates
  11. 11. Who Are You Online? Source: http://www.chrisg.com/social-media-brand/
  12. 12. Your online objectives…
  13. 13. Here’s how: 1. define who you are 2. go where people are 3. publish your content 4. connect to the right people 5. display your activity
  14. 14. get your brand • Your name as a domain • Create an email account with your domain • Twitter id, Facebook id, Linkedin id… • Fill out all the information & BE consistent • Put a face to it.
  15. 15. some details • Get your photograph • Your resume • Email signature • Tagline • Standard Introduction
  16. 16. Be… • Authentic • Focused • Relaxed • Dynamic
  17. 17. “Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta cognition of thinking about what you are going to say…” ~ Seth Godin
  18. 18. Personal Blog Step 1: Pick a topic and name Step 2: Choose a blogging platform Step 3: Write your post Step 4: Be consistent Step 5: Link to your networks www.poonamsagar.com
  19. 19. Manage/Monitor Blog
  20. 20. Vanity link
  21. 21. Security Tips • Adjust privacy settings • friend requests • Friend lists and limit view • Disable options
  22. 22. What NOT to post 1.Every single piece of food you ate 2.You, and absolutely nothing else 3.Anyone that is less than 75% clothed 4.Drunk pics, stupid pics, mean pics and cliché pics FB Image Dimensions Cover photo: 851 x 315; Profile picture: 180 x 180; App image: 111 x 74; Thumbnail: 32 x 32; Images within wall posts: 404 x 404; and Highlighted and milestone images: 843 x 403.
  23. 23. Steps to link in to • Optimize Your LinkedIn Profile • Claim Your LinkedIn Name • Start Building Your LinkedIn Network • Request and Make Recommendations • Join Groups • Ask/answer questions • Post updates
  24. 24. 2 7 6 8 3 4 5
  25. 25. in 140 characters • Create a short biography • Check followers before you accept – Biography – Friend list – Tweets • Under the “Account” tab check off “Protect my updates”.
  26. 26. More… • Use your professional picture • Include your elevator pitch in your Twitter bio – only 140 characters • Link to your website – one shot, one link • Keep your tweets professional • Have a conversation • Always answer @’s and DM’s – @’s seen by all. – DM’s or direct messages seen by you & recipient.
  27. 27. How to Tweet 1. Be awesome - Do awesome stuff. Then tweet about that. 2. Be human - Say hello. Pay a compliment. Ask a question. Answer a question. Share an opinion. 3. Be goal-oriented – ask What do I want this display to achieve?
  28. 28. Getting Connected How to Turn a Stranger into a Network Contact 1. Identify Good Contacts 2. Interact Online 3. Manage Your Contacts 4. Offer Value 5. Stay in Touch 6. Get Back from Your Network
  29. 29. Networking Secrets 1. Should You Connect to Your Boss on Facebook? 2. Trouble? What Trouble? 3. Always Professional, All the time
  30. 30. Building Goodwill You Have to Give in Order to Get 1.Rebroadcast Their Activity 2.Comment on Their Activity 3.Share Information and Ideas 4.Introduce People to One Another 5.Offer Your Expertise 6.Be authentic
  31. 31. Networking Don’ts Mistakes you cannot afford to make 1. Not Knowing What You Want 2. Resume, Unprompted 3. Overestimating Your Bond 4. Being Overly Aggressive 5. Not Seeking Mentors 6. Not Following Up 7. Negativity 8. Not Asking Questions 9. Not Tying Up Loose Ends
  32. 32. How to maintain the momentum? Create a Social Media Activity Calendar 1. Commit weekly time resources 2. Understand that social media activity will have an impact on results. 3. Regularly generate content using blogs, Twitter, Face book or other social platforms. 4. Don’t try to do use every platform, instead focusing time and resources on the social media networks that drive the best results. 5. Use social media to drive participation in offline networkingevents.
  33. 33. Networking online is a journey, not a destination, enjoy what becomes of your participation. clodagh@getfocusedconsulting.com.au
  34. 34. To summarize…
  35. 35. Connect with me: Poonam Sagar Twitter: @poonamsagar Email: poonam@infotech.co.id Blog: poonamsagar.com Company website: www.infotech.co.id

Is your online profile credible and professional enough to be seen as an expert in your field? Personal Branding through online networks is the process of promoting your personal brand. It is a powerful strategy that will get you contacts, links and attention. Additionally, with the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

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