Nikki's morning slides

1. OPPORTUNITIES
GLOBAL ECONOMIC &
BUSINESS TRENDS
CESSE Management Institute

2. Opportunities for Growth
Growth in
Collaboration,
international journal
partnerships,
contribution vs
alliances/JVs
membership
Demand for
Untapped markets
products: education
need servicing
& training
Sharing data,
Selling products in
knowledge &
new markets
resources

3. Challenges to Growth
Global presence or Lack of local (non
Choosing where &
internationally US) expertise &
with whom to work
accessible? experience
Communications, l International
investment vs Local pricing
anguages, local
domestic market strategy &
relevance/
subsidies
culture/perceptions Start up/ROI?
Lack of value to IP/copyright Current products vs
attract demand infringement customized?

4. Growth and sustainability
North American Associations- July 2011
12%
Other
European Associations- December 2010 10%
Global role 44%
explore new Grow
sectors revenues/
membership
by access new
17% markets
Exchange
information/re
search/ 17%
collaboration Potential for
training/
education
4

5. Global business/economic
trends
 Power shift from West to East
 Global skills shortage
 Changing demographics
 Frugal innovation
Implications
? for your
association

6. Power shift from West to East
 US, EU & Japan losing world dominance to emerging giants – eg
China, India, Brazil, all Asia
 Downturn brief in Asia: record/continued growth; consumer demand
high
 Bulk of future global growth will be from emerging markets (#1
China; #2 India)
6

7. Implications
Asia = key growth opportunity. Do you understand it? How
will it change your association?
Associations - not understood as in West (don’t lead
with membership)
Individuals don’t make training decisions – expect
corporate management to (hierarchical, traditional)
Certification/certificates highly “sought” after – fast
track
Truly global?? More share>>>>more demand for regional
leadership/governance role
7

8. 72% of CEOs state that
EDUCATION is the most critical
Global skills shortage
factor to ensure future success of
their business
United Nations Global Compact CEO Survey 2010

9. Implications
Importance of training & education
Who should you talk to? Corporations vs individuals
Products vs membership
Globally accepted standards/certification – competitive
advantage
Right format for right audience
9

10. Changing global
demographics
 Growth of Middle Class
 > 50% of world’s population
 Massive fluctuation in old & young
generations
 Mounting pressure on working age
“sandwich” generation
10

11. Implications
Demand for training & education
Certification as key to career advancement/salary
increase
Know your market: aging or massive youth influx
Changing urban landscape, population tsunami
Communications & learning format
11

12. #3: Commercialization of
Innovation
New innovative product design strategy “frugal innovation”
creating more locally relevant products aligned to special
needs of developing world consumers
12

13. Implications
Frugal innovation concept key for product development
Buying power in emerging economies ≠ US
Local relevance of programs + packaging, delivery
and pricing are KEY to success
Don’t expect fast track revenue generation from
emerging markets
Particularly India, Brazil, China
13

14. Growing your global community
 Understand the
markets
 Know their diverse
needs
 Understand their
motivation/perception
s
 Understand who are  Products, programs in right
the customers/how format: online learning vs F2F;
they perceive value webinar at 03:00????
 Customize/be relevant
to your target
audience – one size
#cesse12