India’s No. 1 Payment Gateway

Why CCAvenue??
Founded in 2001.
Largest Payment Gateway in India
Powers more than 85% of the e-commerce
merchants.
Tried and Tested payment gateway over other
newbie gateways with tall claims!
No wonder the majority of Indian e-commerce
merchants choose CCAvenue

Maximum Reach
 Offers 100+ Payment Options like no other
Payment Gateway in India.
 5 Credit Cards, 50+ Debit Cards, 50+ Net
Banking, 4 Cash Cards, and 2 Mobile Payments a
bouquet that enables customer choice.
 Caters to the ever growing mass of Indian
banking, financial and tech savvy customer base.
 Enhances merchant's business potential by
maximizing customer reach and potential across
geographies.

Scalable & Best Success Rates
 Cutting edge, scalable IT platform and technology that
processed 100 million plus transactions in the last
financial year and has capacity to process 10X more!
 Offers innovative process enhancements including
handshakes and APIs to enhance merchant transaction
conversion ratios - In Simple words - It provides the
best successful transaction conversion in the industry.
 More than 10 years of experience of connecting to 5
Credit Card company switches, 50+ Indian banks' Core
Banking solutions and 4 Cash Card service provider
systems - EXPERIENCE COUNTS!

TRANSPARENT
 CCAvenue 'Smart Analytics' offers you a
comprehensive statistical online report and a
transparent view of all your transactions in real time.
 Provides complete transparency and total control on
maneuvering transactions thereby empowering you
to take informed decisions.
 Offers daily email reports of all your transactions -
hourly transaction, success rate, options contribution
ratio, gateway downtime and others so as to keep
you on top of your business.

INNOVATIVE
 CCAvenue PhonePay
 CCAvenue Invoice Payment System (IPS)
 Mobile Checkout Page
 CCAvenue In-built Advanced Shopping Cart
 CCAvenue Transaction Failure

COMPATIBLE
 Carts love us. ;)
 Preferred payment gateway for Dozens
of shopping carts, with more integrating
every day.
 We also have ready made CCAvenue
integration API's for the following third
party shopping carts
The Integration kit provides you codes in
 ASP Active Server Pages
 JSP - Java Server Pages
 PHP - PHP: Hypertext Pre-processor
 ASP.Net - Framework 1.1 with any database
server

SECURED
 Achieved the new PCI DSS 2.0 Standards of Compliance,
which makes it one of the most secure payment
gateways in the world.
 CCAvenue® uses industry-standard VeriSign's 256 bit
SSL
 strict in-house security guidelines for ensuring
confidentiality of your customer information.
 CCAvenue F.R.I.S.K is an unrivalled Heuristic Fraud
Detection engine that provides an unprecedented level
of risk detection
 CCAvenue F.R.I.S.K is an unrivalled Heuristic Fraud Detection engine that provides an
unprecedented level of risk detection
 CCAvenue also uses tried and tested methods like Authorize and Capture
(http://www.ccavenue.com/authorize.jsp) as well as C.V.V (Credit Card Verification Value
(http://www.ccavenue.com/cvm.htm) to reduce the incidence of charge-back and fraud.

CCAvenue F.R.I.S.K
 CCAvenue “Fraud and Risk Identification System and
Knowledge Base” provides you the benefit of the risk
related experience and expertise of processing millions of
transactions so as to minimize risk for each of your
transactions.
 Benefits of automated, State-of-the-Art CCAvenue
F.R.I.S.K. risk mitigation engine which uses the country's
biggest available negative and high risk data base of
fraudster's card numbers, I.P. addresses, email Ids etc
collected from chargeback transactions of thousands of
our merchants over the last 12 years!
 Qualified and experienced risk managers available at
your service servicing online transaction related risk
issues to our in-house experts! This helps save lakhs of
rupees in transaction loss and card company penalties

CCAvenue M.A.R.S
 CCAvenue M.A.R.S. offers you the most advanced and
critically acclaimed Accounting and Reporting System.
 This unique back-end platform offers you an absolute
position of control with respect to all activities related
to your transactions, namely; capturing, cancelling,
refunding, etc.
 It also enables a comprehensive track of micro (by
transaction) and macro (by overall) online business.
 CCAvenue M.A.R.S. provides useful MIS and
transactional data for your daily business operations.
 CCAvenue M.A.R.S. has great features that include
various transaction enhancing interfaces and also 'User
Management' facilities for selective / restrictive user
access and controls.

CCAvenue Super Support
 CCAvenue Super Support
provides 24/7 support - 365
days to back-up your online
business efforts.
 CCAvenue Super Support is
available to all merchants and
customers through various
options - email, chats and calls.

CCAvenue EMI option "Pay Flexiway"
For Consumers:
o Easy, simple & hassle free
o Helps obtain aspirational products when
desired
o Manages budgets & personal cash flows
o Nominal interest cost compared to other
loan types
For Merchants :
o Expands customer reach and penetration.
o Enables positive customer purchase decision making thereby enabling higher
conversions.
o Increases the average purchase value.
o Safeguards margins by avoiding discounts.
o Maintains brand image & appeal.

 Saves you the hassles of constant follow-
ups via email, chats or phone calls
 Features a user-friendly interface with a
seamless design
CCAvenue Live Monitoring Pro
 Keeps you well informed by providing live
updates on server and transaction status
across all payment options
Symbols used for CCAvenue LIVE MONITORING PRO.
Green Up Arrow: Bank PG Server is Up and Running
Red Down Arrow: Bank PG Server is Currently Experiencing Downtime
Orange Fluctuation Symbol: Fluctuations Observed During the Processing of
Transactions
Unknown Status Symbol: Unknown Status of Server/Transaction

CCAvenue SNIP
Social Network In-stream Payments
Collect payments in-stream across Social
Networks Instantly
CCAvenue S.N.I.P.™Collection Service allows businesses
to sell and collect payments in-stream and in real-time on
social networks like Facebook, Twitter, Pinterest, Tumblr,
Instagram, Whatsapp, Google+ and many more!
 No more Shopping Carts
 No more "Proceed to Pay"
 No more redirection to merchant website

CCAvenue Mobile Checkout Page
 A report by Nokia Siemens Networks has revealed a 54 per cent
increase in mobile data traffic in India between December 2011 and
June 2012. (source)
 Boston Consulting Group (BCG), there is more than an ample scope for
mCommerce in India. At present, India has over 800 million mobile
subscribers, including 240 million with bank accounts, and 20 million with
credit cards; there are 88,000 bank branches and 70,000 cash points. The
additional fact is that the half of Indian households is still unbanked,
including 42% holding at least one mobile phone. This opens a great
opportunity for mobile phone industry and financial institutions to galvanize
mobile commerce services in India.
(source)
 The latest BCG report has also projected that the fee-based revenue from
mobile commerce could be well over $4.5 billion by 2015 in India. Banks,
mobile service providers and device manufacturers all have considerable
opportunity to generate this revenue.
(source)

CCAvenue PhonePay (IVRS)
 24*7 Operations
 Real-Time Credit Card / ITZ Cash Cards Processing
 Biggest Bouquet of Credit Cards / Cash Card processed
 Real-Time Web Reporting and Statistics via Web
Interface (CCAvenue® M.A.R.S. Account)
 100% PCI Compliant Credit Card Processing for maximum
security
 In-Built Risk Management Engine to mitigate frauds and
save you from chargeback related losses
 Zero setup or recurring fixed costs
 Your CCAvenue account works for both your website as
well as phone sales.

CCAvenue Smart Analytics
 Hourly Transaction Report
 Transaction Summary
 Success Ratio Report
 Payment Option Contribution Report
 Payment Gateway Updates
ALL THIS IN A SINGLE CLICK
We help you increase your sales through our
analytics and better success rate.

CCAvenue User Management
 Manage/ protect your crucial customer data.
 CCAvenue allows creation of multiple users with
restricted rights for your CCAvenue M.A.R.S
account.
 An Account Owner or Administrator has
complete access to all the features of the
Merchant Interface.
 He can create multiple sub-users with unique
logins, assign & manage their roles & privileges as
per their department requirement & also modify
their user's permissions

Talk to us!!
For any queries regarding our product & services, or for any other assistance,
do reach us at: pramod@avenues.info or call on +91 9930757122.
Avenues India Pvt Ltd.
Level II, Plaza Asiad, S. V. Road,
Santa Cruz (West), Mumbai-
400054, India.
Tel: +91 22 67425555.
Fax: +91 22 67425542/ 26480772