This document summarizes Tony Davies' presentation on ebooks at Swinburne University. It provides details about Swinburne such as its location in Melbourne, Australia, student enrollment numbers, and library collection statistics. The bulk of the document discusses Swinburne's transition to primarily ebooks, starting with a demand-driven acquisition model in 2006 and expanding to incorporate auto-owned titles in 2016. It analyzes spending trends and usage over time as different parameters of the demand-driven acquisition and auto-owned programs were tested and adjusted. The presentation concludes that the auto-owned model combined with ongoing refinements has helped reduce expenditures while maintaining a large collection of accessible ebooks.

1. CRICOS 00111D
TOID 3069
Ebooks at Swinburne
Mixing it up with DDA, STL & ATO
Tony Davies – Swinburne University of Technology
Charleston, November 2016

2. Melbourne
Australia’s second largest city
Population 4.5 million
World’s most liveable city – 6 years in a row!
Home to 8 of Australia’s 39 universities
Best coffee

3. Established in 1908
Became a university in 1992
23,000 FTE university
students
7,000 FTE vocational
students
3 campuses in Melbourne
1 campus in Sarawak
Swinburne Online
Swinburne University of Technology

4. Our library
2016 collection budget
AUD 6.9 million
95% spent on electronic
resources in 2015
91% of books are ebooks
About 60 FTE staff

5. 787,194 total book titles
(all formats deduplicated)
91,627 print books
714,531 ebooks
18,694 overlap P&E
Our book collection today
Print books
Ebooks
P + E
91% ebooks
12% print booksoverlap

6. Purchased 277,544 *
DDA unowned 267,843
Subscribed 169,144
* includes 16,381 DDA auto purchased
Ebooks by acq method
Auto Purchased Purchased
Subscribed DDA (not owned)

7. Ebooks 2006 & 2016
0
100000
200000
300000
400000
500000
600000
700000
800000
2006 2016
Auto Purchased Purchased Subscribed DDA (not owned)
35,000 ebooks
787,194 ebooks

8. Numbers of print books and ebooks
0
100000
200000
300000
400000
500000
600000
700000
800000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Print Books Ebooks

9. Our ebook timeline
0
100000
200000
300000
400000
500000
600000
700000
800000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Print Books Ebooks
Start of DDA
Ebook aggregator
Major publisher
ebook sets
STL changes
Small publisher
ebook sets
ATO
Closed 2 libraries
Title matching

10. Total collection expenditure by type
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
2010 2011 2012 2013 2014 2015
Collection Purchase E
Online Access E
Subscription P&E
Monograph Purchase P&E

11. Numbers of books acquired (P+E)
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2010 2011 2012 2013 2014 2015
Electronic monograph
Physical monograph

12. -
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2011 2012 2013 2014 2015
Wiley Ebooks
Springer
SPIE Ebooks
Sage Knowledge
Safari
Oxford Scholarship & Reference
MIT CogNet
Knovel
IOP Ebooks
Informit
IEEE Explore*
IEEE Wiley Ebooks
IEEE MIT Ebooks
ICE Ebooks
Hart Law Ebooks
Gale
Emerald
Elsevier Ebooks
EBSCO ebooks
Ebrary (ProQuest)
EBL (ProQuest)
CRC Press
Cambridge ebooks
Books 24x7
ASME Ebooks
APA PsycBooks
ACS
Ebook usage 2011-2015
DDA

13. Swinburne’s DDA profile in 2006
No subject or publisher profiling
No date threshold
Excluded: fiction & non-English
Exclude duplicates of ebooks
Initial price limit of USD 175
Auto purchase on 4th loan
Launched July 2006 with 34,000 ebooks

14. DDA annual expenditure
2006-2015
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
DDA Expenditure
Projected
Expenditure

15. $0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
Actual
Projected
DDA monthly expenditure
2014-2015

16. Work out a plan to…
get expenditure down to a sustainable level
but…
keep as many ebooks available as possible,
and…
retain or increase usage.

17. DDA costs Jan-May 2014 & 2015
$-
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Jan-May 2014 Jan-May 2015
STL
Auto Purchase
+ 117%
+ 34%

18. Changes on 5 June 2015
Reduced our purchase price limit from USD250
to to USD225
Implemented an STL loan fee limit of USD40
Exclude content not available for unmediated
STL
These changes reduced our DDA pool from
219,000 to 181,000 titles

19. October 2015 –
EBL/Ebrary content merger
Analysis showed that 85,000 new ebooks
would be added to our DDA pool if we took
no action

20. More changes on 5 Nov 2015
Exclude books published ≤ 2004
Retained our DDA pool at about the same
number – but newer publications

21. $-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15
STL
AP
How did it turn out?
↑ 70% ↓ 50%

22. 2015 DDA - expenditure, usage and
number of books
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Ebooks
available
Usage
DDA Expenditure

23. Signed up as a
development partner for
ATO
Reduce STL exposure by
changing the auto
purchase point
2016 - ATO and rethinking STL

24. September 2016 profile changes
When an ebook is available under both DDA
and ATO - prefer ATO
Change the current DDA Purchase point from
purchase on 4th loan to purchase on 3rd loan
Change the ebook purchase price limit to
– DDA USD275
– ATO USD350
Increase STL 1-day price limit to US$50
Remove the current publication date threshold
(≤ 2004) for both options – ie no date threshold.

25. ATO went live on 5 Sept 2016
But only just…
First ATO loan on 5 Sept at 11.58 pm
First ATO purchase on 8 Sept
• DDA/ATO pool increased from 186,000 to about
270,000 ebooks

26. Ebook Central after ATO
21,852
162,376
105,447
Owned STL ATO
56%
8%
36%

27. Ebook Central expenditure
5 Sept to 25 Oct 2016

28. Ebook Central expenditure
5 Sept to 25 Oct 2016
Number
STL Loan ATO loan
STL Purchase ATO Purchase
USD
STL Loan ATO loan
STL Purchase ATO Purchase

29. DDA comparison spend
$-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
2014 2015 2016
6 September to 28 October
STL Loan Auto Purchase ATO Loan ATO Purchase

30. A (very rough) projected spend to 2017
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Aug-17
Sep-17
Oct-17
Nov-17
Dec-17
STL Loan Auto Purchase ATO Loan ATO Purchase

31. Total actual expenditure trend
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
(Oct)
STL ATO loan STL Auto Purchase ATO Purchase Manual Purchase

32. Projected DDA expenditure with ATO
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
STL ATO loan STL Auto Purchase ATO Purchase

33. Loans in owned/unowned ebooks
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
(Oct)
Owned
Unowned
82.7%
74.2%
69.2%
55.3%
86.7%

34. Tony Davies
tdavies@swin.edu.au