1. Mobile internet usage is growing rapidly and surpassing PC usage, with smartphones driving this growth. 2. This represents an opportunity for businesses to engage with customers through mobile optimized websites, apps, and mobile advertising. 3. Businesses in Northern Ireland have seen success developing apps for media, entertainment, finance, property, tourism and more to engage customers and gain new audiences.

1. Presentation to Government Advertising Unit An Overview on Apps and Mobile Marketing Sam McIlveen Independent News & Media (NI)

3. Mobile Statistics

8. Mobile Optimised Websites

9. Joe Marini. Designing and Developing for the Rich Mobile Web presentation at Microsoft's MIX10 conference “ Good mobile sites focus on a few important tasks. Resist the temptation to make all the features of your main site into the ones that are most critical for mobile.”

11. Apps

14. NI Businesses using Apps

17. Mobile Advertising

20. Standard Banner Call to action – click to download an app DIRECT RESPONSE

21. Expandable Banner Click to expand, data capture and competition DIRECT RESPONSE

22. Click to Call or to Request Call Back DIRECT RESPONSE

23. Watch a Video DIRECT RESPONSE

24. Awareness – click to splash page or website DIRECT RESPONSE

25. Click to open a website within the app DIRECT RESPONSE