Email Marketing for Small and Medium Business
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Email Marketing for Small and Medium Business
- 1. Direct Email for Small and Medium Business
- 3. Why Send Direct Email? http://www.bostonherald.com
- 5. Low cost Measurable Build and maintain customer relationships Highly Targeted Branded
- 6. Direct Marketing Association = http://www.bridgeandtunnelclub.com, http://media.canada.com
- 7. Cost Effectiveness of Email Marketing = http://www.bridgeandtunnelclub.com, http://media.canada.com $1 Buy = $48 ROI Direct Marketing Association
- 9. Does Anyone Read Email? http://www.flickr.com/photos/garryknight
- 10. Beyond the Click: The Indirect Value of Email
- 11. Do People Actually Read this Stuff? Beyond the Click: The Indirect Value of Email
- 12. Do People Actually Read this Stuff? Beyond the Click: The Indirect Value of Email
- 13. Do People Actually Read this Stuff? Beyond the Click: The Indirect Value of Email
- 14. Do People Actually Read this Stuff? Beyond the Click: The Indirect Value of Email
- 15. Do People Actually Read this Stuff? Beyond the Click: The Indirect Value of Email
- 17. People want to hear from you
- 19. Why use an Email Service Provider? http://www.viperstrike.com
- 22. Improved Deliverability (SPAM) Email Service Providers (ESPs) have relationships with major Internet Service Providers (ISPs). ESPs provide tools to create, manage, and measure your newsletter campaigns and contact lists. Sender ID and SPF compliance.
- 24. Factors that Effect Deliverability SPAM Score Contact List Maintenance White and Black Lists Email Design Message Content (including subject lines)
- 26. Email Design http://api.ning.com
- 29. Business-to-Consumer • Mostly images = 7.1% • All text = 4.7% • Mostly text = 5.3% • Equal text/images = 6.3% Business-to-Business • All text = 5.4% • Mostly text = 4.8% • Equal text/images = 3.5%
- 37. Poor Content roundroundworld http://media.photobucket.com
- 47. Growing your Contact List You’re an expert at something • write about a helpful service or product that you are an expert at and make it a PDF available upon newsletter subscription (ie. 10-Step Guide to...).
- 48. Growing your Contact List You’re an expert at something • write about a helpful service or product that you are an expert at and make it a PDF available upon newsletter subscription (ie. 10-Step Guide to...). Advertise yourself Offline • through print advertising promote the value of your newsletters and point the URL to your signup page.
- 49. Growing your Contact List You’re an expert at something • write about a helpful service or product that you are an expert at and make it a PDF available upon newsletter subscription (ie. 10-Step Guide to...). Advertise yourself Offline • through print advertising promote the value of your newsletters and point the URL to your signup page. Strong Website Call-to-Actions • have prominent areas on your site that allow users to either instantly provide their email address or link to a newsletter signup page.
- 50. Growing your Contact List You’re an expert at something • write about a helpful service or product that you are an expert at and make it a PDF available upon newsletter subscription (ie. 10-Step Guide to...). Advertise yourself Offline • through print advertising promote the value of your newsletters and point the URL to your signup page. Strong Website Call-to-Actions • have prominent areas on your site that allow users to either instantly provide their email address or link to a newsletter signup page. Social Media • promote the value of your newsletters on Twitter, Facebook, Linkedin with direct links to your signup page.
- 52. Buy Traffic not Lists http://travel.webshots.com
- 55. Use Pay-Per-Click (PPC) Use Pay-Per-Click (PPC) advertising to promote your offering and point it towards your newsletter signup page.
- 57. Closing Tips on Email Marketing
- 58. Closing Tips on Email Marketing Use an Email Service Provider
- 59. Closing Tips on Email Marketing Use an Email Service Provider Be Conscience of Deliverability
- 60. Closing Tips on Email Marketing Use an Email Service Provider Be Conscience of Deliverability Maintain Relevant Content and Good Design
- 61. Closing Tips on Email Marketing Use an Email Service Provider Be Conscience of Deliverability Maintain Relevant Content and Good Design Grow and Maintain your Contact Lists
- 63. Thank You
Notas do Editor
- http://www.bostonherald.com
- http://www.bridgeandtunnelclub.com http://media.canada.com
- http://www.bridgeandtunnelclub.com http://media.canada.com
- http://www.viperstrike.com
- http://api.ning.com
- Solution created a more prominent Intouch CTA - larger image and text enlarged images of people - close-up photos are more powerful and persuasive
- roundroundworld http://media.photobucket.com
- http://www.growingwell.co.uk
- http://travel.webshots.com