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Traffic-Rush

        How To Get Free Traffic
         Through Facebook®
                         Presented by The Boss
 The software that combines the power of Google, Facebook, Twitter,
  Yahoo and more and puts the internet to work for your business.
                           www.promotetheboss.com




   NOTICE: You Do NOT Have the Right to Reprint or Resell this Report!

    You Also MAY NOT Give Away, Sell or Share the Content Herein


Check out the other ways to get traffic to your site at http://www.traffic-Rush.com

© 2012 Copyright Tony Hetherington.
“How To Get Free Website Traffic Every Month”




Why pay more for less? Try The Boss For Free!
The Boss costs a fraction of the price businesses currently pay for 5 page web sites and offer so much
more…
       Finds the customers looking for your goods or services right now in your area.
       Creates a website to make you the “go to expert” and includes directions and maps
       Creates a mobile version of your website
       Creates an impressive Facebook page with
          an element that could go viral
       Creates a Twitter account for your
          business
       Builds a Google Places and Google+
          Business Page listings optimised the way
          Google wants them
       Creates your own powerful QR Codes that
          turns one time customer’s into repeat
          business.
       Automates the creation of the accounts
          you’ll need
       Finds images for you to use, or use, creates
          all the copy you’ll need and builds videos
          and posts them on Youtube

Go to http://www.promotetheboss.com for the latest offer.



© Copyright - All Rights Reserved.                                               http://www.traffic-rush.com

                                                       Page 2
“How To Get Free Website Traffic Every Month”




                                     Table Of Contents
Introduction ............................................................................................................ 4

Prepare Your Page .................................................................................................. 4
  Step 1: Get a Facebook Account ......................................................................5
  Step 2: Click on “Create a Page” ......................................................................5
  Step 3: Choose Your Page Type .......................................................................5
  Step 4: Follow the Prompts .............................................................................5
  Quick Recap ..................................................................................................7

Post to Your Page ................................................................................................... 7
 Six Types of Posts ..........................................................................................8
   1. Offer Partial Blog Posts.............................................................................8
   2. Post Teasers ...........................................................................................9
   3. Create Contests ......................................................................................9
   4. Link to Interactive Features .................................................................... 11
   5. Provide Excerpts from Products ............................................................... 11
   6. Give Coupon Codes ............................................................................... 12
 Six Ways to Create Engaging Posts................................................................. 13
   1. Rant .......................................................... Error! Bookmark not defined.
   2. Take a Strong Stand .................................... Error! Bookmark not defined.
   3. Post About Current Topics ............................ Error! Bookmark not defined.
   4. Interact With Fans ....................................... Error! Bookmark not defined.
   5. Create Series Posts or Features ..................... Error! Bookmark not defined.
   6. Offer Multimedia Posts ................................. Error! Bookmark not defined.
 Quick Recap ...................................................... Error! Bookmark not defined.

Promote Your Page ................................................... Error! Bookmark not defined.
  1. Optimize Your Posts ....................................... Error! Bookmark not defined.
  2. Create Viral Contests ...................................... Error! Bookmark not defined.
  3. Distribute Branded Facebook Apps .................... Error! Bookmark not defined.
  4. Ask Your Fans to Repost Your Content............... Error! Bookmark not defined.
  5. Do Co-Promotions .......................................... Error! Bookmark not defined.
  Quick Recap ...................................................... Error! Bookmark not defined.

Conclusion ................................................................ Error! Bookmark not defined.




© Copyright - All Rights Reserved.                                                   http://www.traffic-rush.com

                                                          Page 3
“How To Get Free Website Traffic Every Month”




Introduction
Over the next several pages you’re going to discover my surefire formula for
creating a Facebook.com Fan Page and using it to drive free traffic to your
website!

But before I reveal this formula to you, let me make one note…

        Note: This strategy is NOT about collecting email addresses on
        your Facebook page, which is quite a popular thing to do.

        Instead, this is about siphoning prospects from your Fan Page to
        your own website, whether it’s to a squeeze page, a sales page,
        a blog post or somewhere else.

        The whole point is to get your prospects on YOUR site where they
        can then take some specific action!

So here’s how to do it in three easy steps:

        1. Prepare Your Page. This is where you create your Fan Page. Don’t
           worry, it’s not difficult – no technical experience or skills required!

        2. Post to Your Page. Your Page isn’t going to be very enticing if you don’t
           fill up your wall with good, useful content. And that’s exactly what you’ll
           learn how to do in this step!

        3. Promote Your Page. Finally, you need to get interested prospects
           flocking to your Fan Page. In this step you’ll discover several ways to do
           it!

Let’s get right to it…



Prepare Your Page
First things first – you need to set up your Fan Page. Here’s how to do it…



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“How To Get Free Website Traffic Every Month”




Step 1: Get a Facebook Account

If you don’t already have an account at www.facebook.com, then your first step is
visit that link and register.

It’s free – and it just takes a few minutes.


Step 2: Click on “Create a Page”

Next, log into your Facebook account and visit your Facebook homepage. Scroll all
the way down to the bottom and look for the link on the right-hand side that says
“Create a Page.” (Go ahead and click on it.)


Step 3: Choose Your Page Type

Next, you’ll be faced with six different types of Fan Pages, including those for
businesses, products or brands, causes and more. Select the one that fits best.


Step 4: Follow the Prompts

Now you need to follow the prompts by filling in the required information (such as
the name of your business, product, cause or organization).

Choose the name of your Fan Page carefully. That’s because the name (with a
link) is going to show up in your Fans’ feeds like this:

        Example: “Joe Blow likes [name of Fan Page]”

As such, ideally you should choose a name that fits well with that sentence. If
you’re creating a “cause” or something else where the name is a little more
flexible, then be clever.

For example, consider these two different names:

        “Joe Blow likes Jimmy D. Brown”
              vs.
        “Joe Blow likes Making Money With Jimmy D. Brown”



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“How To Get Free Website Traffic Every Month”




Do you see the difference?

        The first one just uses my name. But if people aren’t familiar with my
        name, then they have no reason to click on the link. There’s nothing “viral”
        about this link showing up in a news feed.

        The second example includes my name and a benefit (making
        money). And that means that this second title is more powerful, because
        it’s more compelling when it shows up in news feeds. In other words, Joe
        Blow’s friends are more likely to click on the link and check out the page.

Once you’ve selected your Page title and filled out the other information, read the
terms of service, agree to them, and click “Get Started.”

Now you’ll be taken to the main administration area for your Page. Here you’ll be
able to upload a photo, edit your setting and more.

        Tip: Please note that your photo is very important. Every time
        you make a post to your Page – or to anyone else’s Wall or Page
        – your photo (avatar) will be shown alongside your post. Thus
        you need to choose something that fits in with the Page you’re
        creating.

        If you’re setting up a Page that’s mainly about you, you may
        decide to simply use your photo. Otherwise, choose a photo that
        matches the page. For example, if your Page is about poodles,
        then it makes sense to upload a photo of a poodle.

Once you’ve uploaded the photo, then click on “edit info.” Here you’ll need to enter
the “About” information.

Keep in mind that this “About” information is primarily for people who’ve clicked
through to your Page, but they’re not really sure if they should “like” it or not. This
is where you need to tell them what your Page is about and what benefits they’ll
get by becoming a Fan.

        Example: “Click the “like” button now and you’ll be
        automatically entered into this month’s contest, where you can
        win your choice of five [niche] prices valued at $100 each!”

When you’ve finished, click “save changes.”


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“How To Get Free Website Traffic Every Month”




Then start working your way through the navigation menu on the left side of your
screen (e.g., “Manage Permissions,” “Your Settings,” etc). I’m not going to go
through each of these links individually, as they’re self-explanatory. Basically,
these different tabs allow you to control how your page will look and who can
become a fan.

        Tip: While you’re still building your Page, go to “Manage
        Permissions,” choose the option “Only admins can see this page”
        and then click “save changes.” That way, you can build your page
        without anyone else seeing it. When you’re ready to unveil your
        page, be sure to return to “Manage Permissions” and uncheck that
        option so that your Page is publicly visible.


Quick Recap

As you can see, the actual steps required to set up your Page aren’t that difficult,
as Facebook.com gives you a lot of prompts and help – no technical skills
required!

All done setting up your page?

Do NOT make it public just yet.

Instead, “populate” it by creating a few initial posts (so that your Page doesn’t
look like a ghost town to the first few visitors who drop by). Read on…



Post To Your Page
Now that you’ve created your Page, the next step is to fill it with content. But not
just any ol’ content – you need to share engaging, useful and unique
content. And you need to give your visitors a reason to “like” your overall page as
well as click “like” on your individual posts. You need to give readers a reason to
comment on your content. You need to give ‘em a reason to keep coming back.
AND you need to give them a reason to click through to your website.




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                                                       Page 7
“How To Get Free Website Traffic Every Month”




Since your main goal is to get people to click to your site, I’m going to start by
showing you six different types of posts you can post on your Wall to entice
readers to click through to your web page.

Then in the next section you’ll find out how to create engaging, useful and unique
content that helps you build a “sticky” community.

Read on…


Six Types of Posts

Here is what you need to do to entice your readers to click through your website.


1. Offer Partial Blog Posts

One way to get people to click through to your website is arousing their curiosity.
And you can do this by offering a partial blog post, with a link to read the full post
on your website.

        Tip: An alternative way to do it is by offering a short “Part 1”
        of an article on your Facebook Wall, with a link to read “Part
        2” on your blog.

You don’t even have to put a lengthy excerpt on your Wall. You can even just post
a tip or two. Indeed, you can post a tip a day with a link to read the full post on
your blog.

Another way to do it is to actually stop midsentence in the blog post excerpt.

        Example: “Yet another way to train your dog to sit is by… [click
        here to read the rest of the article].”

Here are examples of what to write after you offer the excerpt:

        Examples:

            Did you like this tip? Then click here to read all 37
             [niche/benefit] tips!




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                                                       Page 8
“How To Get Free Website Traffic Every Month”




            If you liked this tip, then you’ll love find out how to [get
             specific benefit] – click here to learn how now!

            Click here to read the rest of the article, where you’ll
             discover [big benefit].


2. Post Teasers

Instead of posting excerpts or tips from an actual article, an alternative is to post
a “teaser” for this article with a link.

This is where you basically post a small advertisement that convinces people to
click through and read your article.

        Tip: Whenever possible, you should arouse their curiosity about
        the article and/or give them a reason to click on your link.

Let me give you a few examples…

Example #1: “Have you ever struggled with yo-yo dieting? You lose
weight, you’re excited. Then six months or a year later you start
gaining it back. Worse yet, you gain back more than you originally
lost! Good news, yo-yo dieters: There’s one simple trick you can use
to get off the dieting rollercoaster forever! Click here to discover
this secret for FREE!”

Example #2: “Does your dog ever embarrass you? Maybe he jumps on
guests with his muddy paws. Or perhaps he counter surfs. Or maybe you
find “surprises” on your carpet at least once a week. If this sounds
like your four-legged pal, then you’ll want to click here to discover
five quick and easy ways to eliminate these bad behaviors for good!”


3. Create Contests

Yes, Facebook is a great place to hold a contest. Indeed, you can even use a
Facebook contest to get more fans for your Page.

        Example: You can hold a photo contest where the winner is the
        one who gets the most “likes” to his her photo entry. Usually
        this means that the entrant get his friends and family members



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“How To Get Free Website Traffic Every Month”




        to first become a fan of your Page and then “vote” for the photo
        by clicking “like.” Thus you get more fans, virally, when you
        hold this sort of contest.

However, for the purposes of this discussion we’re talking about contests that you
hold on your own website.

Again, the purpose is to get your Facebook fans to click off your Page and click
through to your website.

There are a few keys to running a successful contest.

See how many of the following factors you can incorporate:

         Build a list. Be sure to make it a requirement to join your mailing list in
          order to enter the contest. That way, you’ll have a niche list to market to
          once the contest is offer.

         Offer relevant prizes. Of course people love cash. But if you offer cash,
          then you’ll get freebie seekers from all over. It’s much better to offer
          niche-relevant prizes so that your list is more targeted.

         Add in a viral component. Whenever possible, incorporate a viral
          component.

                          Example: Perhaps offer extra chances to win to all
                          entrants who spread the word about your contest.

         Get people to “sell” themselves on being customers.

                          Example: Have people create video commercials of your
                          product. This will serve to have entrants convincing
                          themselves that you have a great product.

         Create “honorable mention” prizes. You’ll probably have several
          prizes awarded to the top winners. But as an unannounced prize, you can
          offer ALL entrants a limited-time steep discount on one or more of your
          products.




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                                                      Page 10
“How To Get Free Website Traffic Every Month”




4. Link to Interactive Features

You don’t want to turn your Facebook Page into a monologue. Instead, you want
to engage your readers. And one way to engage them and build relationships with
them (while simultaneously getting them to click through to your website) is by
linking to interactive features, like:

            Feedback forms. You can specifically ask your readers for their opinions
             and comments on some particular issue. This could be an opinion on a
             current niche news topic, a review of your products or even a comment
             on a blog post.

            Polls and surveys. You can create both serious and humorous polls and
             surveys.

                          Example: On the serious side, you may pose “profiling”
                          questions to get a better feel for your audience. On
                          the lighthearted side, you may post fun and silly
                          polls like “which breed of dog is the most
                          intelligent?”

            Quizzes. Just like polls and surveys, quizzes can either be fun or serious.

                          Example: A serious quiz might be something like, “How
                          good is your health?” A lighthearted quiz might be
                          something like, “What kind of dog would you be?”

            Games. Finally, you can provide some interactive applications for your
             Fans by posting games on your site. Ideally, these games should be
             directly relevant to your niche. One way to do this – no matter what your
             niche – is to post a niche-relevant trivia game.


5. Provide Excerpts from Products

This is kind of like the first tip above, where you post an excerpt from one of your
blog posts. However, in this case you post an excerpt from an information product,
such as a chapter (or just a few meaty pages) from a book or a clip from a video
product.




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                                                      Page 11
“How To Get Free Website Traffic Every Month”




The goal, of course, is to sufficiently impress your prospects so that they’re eager
to click through to your website and purchase the entire product.

        Tip: For best results, you can post your excerpt alongside a
        teaser that includes a strong call to action. See the section on
        teasers above for examples.


6. Give Coupon Codes

Finally, another way to get your Fans off of Facebook and onto your website is by
offering coupon codes for your products and services.

Here are a few things to remember to make these offerings a success:

            Create anticipation. Don’t just hand out the coupon codes. Instead,
             build anticipation for your offer. Mention days ahead of time that you’ll be
             handing out valuable coupon codes with steep discounts – and that your
             fans won’t want to miss it. Be sure to also tell them about the benefits of
             the products or services you’re promoting to help put them in a buying
             mood.

            Offer actual coupon codes. Yes, it’s true that you could just create a
             special page for the discount offer, or perhaps even change the price on
             your main sales page. But instead, you’ll want to offer actual coupon
             codes, if possible.

             There are two reasons for this…

                     a) First, offering a coupon code makes the deal feel extra-special,
                        meaning your fans are more likely to take you up on it.

                     b) Secondly, lots of people like to share these coupon codes on
                        niche forums. So, you may even get a viral effect if you offer
                        codes rather than outright discounts.

            Make it a limited-time offer. Finally, the other way to make sure your
             coupon campaign is successful is by offering the discount for a limited
             time. Since you do want the viral effect to kick in, you don’t want to have
             it expire too soon (such as in a day or two). Instead, choose an expiration




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                                                      Page 12
“How To Get Free Website Traffic Every Month”




             date between three days and one week long – short enough to create
             urgency, but long enough to allow time for the viral effect to take hold.

And there you have it – six ways to get your Facebook Fans off your Page and
onto your website. But remember, that’s just one factor you need to consider
when creating posts.


Six Ways to Create Engaging Posts

The second factor to consider is that you need to create engaging posts – those
that engage your audience and help you build a community. Here are six ways to
do it…


                                     End of part 1…



                Click here to get part 2 entirely free!




Whatever you do online you need traffic –
    when you need traffic you need
       www.Traffic-Rush.com

© Copyright - All Rights Reserved.                                               http://www.traffic-rush.com

                                                      Page 13
“How To Get Free Website Traffic Every Month”




© Copyright - All Rights Reserved.                                               http://www.traffic-rush.com

                                                      Page 14

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How to get free traffic through facebook

  • 1. Traffic-Rush How To Get Free Traffic Through Facebook® Presented by The Boss The software that combines the power of Google, Facebook, Twitter, Yahoo and more and puts the internet to work for your business. www.promotetheboss.com NOTICE: You Do NOT Have the Right to Reprint or Resell this Report! You Also MAY NOT Give Away, Sell or Share the Content Herein Check out the other ways to get traffic to your site at http://www.traffic-Rush.com © 2012 Copyright Tony Hetherington.
  • 2. “How To Get Free Website Traffic Every Month” Why pay more for less? Try The Boss For Free! The Boss costs a fraction of the price businesses currently pay for 5 page web sites and offer so much more…  Finds the customers looking for your goods or services right now in your area.  Creates a website to make you the “go to expert” and includes directions and maps  Creates a mobile version of your website  Creates an impressive Facebook page with an element that could go viral  Creates a Twitter account for your business  Builds a Google Places and Google+ Business Page listings optimised the way Google wants them  Creates your own powerful QR Codes that turns one time customer’s into repeat business.  Automates the creation of the accounts you’ll need  Finds images for you to use, or use, creates all the copy you’ll need and builds videos and posts them on Youtube Go to http://www.promotetheboss.com for the latest offer. © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 2
  • 3. “How To Get Free Website Traffic Every Month” Table Of Contents Introduction ............................................................................................................ 4 Prepare Your Page .................................................................................................. 4 Step 1: Get a Facebook Account ......................................................................5 Step 2: Click on “Create a Page” ......................................................................5 Step 3: Choose Your Page Type .......................................................................5 Step 4: Follow the Prompts .............................................................................5 Quick Recap ..................................................................................................7 Post to Your Page ................................................................................................... 7 Six Types of Posts ..........................................................................................8 1. Offer Partial Blog Posts.............................................................................8 2. Post Teasers ...........................................................................................9 3. Create Contests ......................................................................................9 4. Link to Interactive Features .................................................................... 11 5. Provide Excerpts from Products ............................................................... 11 6. Give Coupon Codes ............................................................................... 12 Six Ways to Create Engaging Posts................................................................. 13 1. Rant .......................................................... Error! Bookmark not defined. 2. Take a Strong Stand .................................... Error! Bookmark not defined. 3. Post About Current Topics ............................ Error! Bookmark not defined. 4. Interact With Fans ....................................... Error! Bookmark not defined. 5. Create Series Posts or Features ..................... Error! Bookmark not defined. 6. Offer Multimedia Posts ................................. Error! Bookmark not defined. Quick Recap ...................................................... Error! Bookmark not defined. Promote Your Page ................................................... Error! Bookmark not defined. 1. Optimize Your Posts ....................................... Error! Bookmark not defined. 2. Create Viral Contests ...................................... Error! Bookmark not defined. 3. Distribute Branded Facebook Apps .................... Error! Bookmark not defined. 4. Ask Your Fans to Repost Your Content............... Error! Bookmark not defined. 5. Do Co-Promotions .......................................... Error! Bookmark not defined. Quick Recap ...................................................... Error! Bookmark not defined. Conclusion ................................................................ Error! Bookmark not defined. © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 3
  • 4. “How To Get Free Website Traffic Every Month” Introduction Over the next several pages you’re going to discover my surefire formula for creating a Facebook.com Fan Page and using it to drive free traffic to your website! But before I reveal this formula to you, let me make one note… Note: This strategy is NOT about collecting email addresses on your Facebook page, which is quite a popular thing to do. Instead, this is about siphoning prospects from your Fan Page to your own website, whether it’s to a squeeze page, a sales page, a blog post or somewhere else. The whole point is to get your prospects on YOUR site where they can then take some specific action! So here’s how to do it in three easy steps: 1. Prepare Your Page. This is where you create your Fan Page. Don’t worry, it’s not difficult – no technical experience or skills required! 2. Post to Your Page. Your Page isn’t going to be very enticing if you don’t fill up your wall with good, useful content. And that’s exactly what you’ll learn how to do in this step! 3. Promote Your Page. Finally, you need to get interested prospects flocking to your Fan Page. In this step you’ll discover several ways to do it! Let’s get right to it… Prepare Your Page First things first – you need to set up your Fan Page. Here’s how to do it… © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 4
  • 5. “How To Get Free Website Traffic Every Month” Step 1: Get a Facebook Account If you don’t already have an account at www.facebook.com, then your first step is visit that link and register. It’s free – and it just takes a few minutes. Step 2: Click on “Create a Page” Next, log into your Facebook account and visit your Facebook homepage. Scroll all the way down to the bottom and look for the link on the right-hand side that says “Create a Page.” (Go ahead and click on it.) Step 3: Choose Your Page Type Next, you’ll be faced with six different types of Fan Pages, including those for businesses, products or brands, causes and more. Select the one that fits best. Step 4: Follow the Prompts Now you need to follow the prompts by filling in the required information (such as the name of your business, product, cause or organization). Choose the name of your Fan Page carefully. That’s because the name (with a link) is going to show up in your Fans’ feeds like this: Example: “Joe Blow likes [name of Fan Page]” As such, ideally you should choose a name that fits well with that sentence. If you’re creating a “cause” or something else where the name is a little more flexible, then be clever. For example, consider these two different names: “Joe Blow likes Jimmy D. Brown” vs. “Joe Blow likes Making Money With Jimmy D. Brown” © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 5
  • 6. “How To Get Free Website Traffic Every Month” Do you see the difference? The first one just uses my name. But if people aren’t familiar with my name, then they have no reason to click on the link. There’s nothing “viral” about this link showing up in a news feed. The second example includes my name and a benefit (making money). And that means that this second title is more powerful, because it’s more compelling when it shows up in news feeds. In other words, Joe Blow’s friends are more likely to click on the link and check out the page. Once you’ve selected your Page title and filled out the other information, read the terms of service, agree to them, and click “Get Started.” Now you’ll be taken to the main administration area for your Page. Here you’ll be able to upload a photo, edit your setting and more. Tip: Please note that your photo is very important. Every time you make a post to your Page – or to anyone else’s Wall or Page – your photo (avatar) will be shown alongside your post. Thus you need to choose something that fits in with the Page you’re creating. If you’re setting up a Page that’s mainly about you, you may decide to simply use your photo. Otherwise, choose a photo that matches the page. For example, if your Page is about poodles, then it makes sense to upload a photo of a poodle. Once you’ve uploaded the photo, then click on “edit info.” Here you’ll need to enter the “About” information. Keep in mind that this “About” information is primarily for people who’ve clicked through to your Page, but they’re not really sure if they should “like” it or not. This is where you need to tell them what your Page is about and what benefits they’ll get by becoming a Fan. Example: “Click the “like” button now and you’ll be automatically entered into this month’s contest, where you can win your choice of five [niche] prices valued at $100 each!” When you’ve finished, click “save changes.” © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 6
  • 7. “How To Get Free Website Traffic Every Month” Then start working your way through the navigation menu on the left side of your screen (e.g., “Manage Permissions,” “Your Settings,” etc). I’m not going to go through each of these links individually, as they’re self-explanatory. Basically, these different tabs allow you to control how your page will look and who can become a fan. Tip: While you’re still building your Page, go to “Manage Permissions,” choose the option “Only admins can see this page” and then click “save changes.” That way, you can build your page without anyone else seeing it. When you’re ready to unveil your page, be sure to return to “Manage Permissions” and uncheck that option so that your Page is publicly visible. Quick Recap As you can see, the actual steps required to set up your Page aren’t that difficult, as Facebook.com gives you a lot of prompts and help – no technical skills required! All done setting up your page? Do NOT make it public just yet. Instead, “populate” it by creating a few initial posts (so that your Page doesn’t look like a ghost town to the first few visitors who drop by). Read on… Post To Your Page Now that you’ve created your Page, the next step is to fill it with content. But not just any ol’ content – you need to share engaging, useful and unique content. And you need to give your visitors a reason to “like” your overall page as well as click “like” on your individual posts. You need to give readers a reason to comment on your content. You need to give ‘em a reason to keep coming back. AND you need to give them a reason to click through to your website. © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 7
  • 8. “How To Get Free Website Traffic Every Month” Since your main goal is to get people to click to your site, I’m going to start by showing you six different types of posts you can post on your Wall to entice readers to click through to your web page. Then in the next section you’ll find out how to create engaging, useful and unique content that helps you build a “sticky” community. Read on… Six Types of Posts Here is what you need to do to entice your readers to click through your website. 1. Offer Partial Blog Posts One way to get people to click through to your website is arousing their curiosity. And you can do this by offering a partial blog post, with a link to read the full post on your website. Tip: An alternative way to do it is by offering a short “Part 1” of an article on your Facebook Wall, with a link to read “Part 2” on your blog. You don’t even have to put a lengthy excerpt on your Wall. You can even just post a tip or two. Indeed, you can post a tip a day with a link to read the full post on your blog. Another way to do it is to actually stop midsentence in the blog post excerpt. Example: “Yet another way to train your dog to sit is by… [click here to read the rest of the article].” Here are examples of what to write after you offer the excerpt: Examples:  Did you like this tip? Then click here to read all 37 [niche/benefit] tips! © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 8
  • 9. “How To Get Free Website Traffic Every Month”  If you liked this tip, then you’ll love find out how to [get specific benefit] – click here to learn how now!  Click here to read the rest of the article, where you’ll discover [big benefit]. 2. Post Teasers Instead of posting excerpts or tips from an actual article, an alternative is to post a “teaser” for this article with a link. This is where you basically post a small advertisement that convinces people to click through and read your article. Tip: Whenever possible, you should arouse their curiosity about the article and/or give them a reason to click on your link. Let me give you a few examples… Example #1: “Have you ever struggled with yo-yo dieting? You lose weight, you’re excited. Then six months or a year later you start gaining it back. Worse yet, you gain back more than you originally lost! Good news, yo-yo dieters: There’s one simple trick you can use to get off the dieting rollercoaster forever! Click here to discover this secret for FREE!” Example #2: “Does your dog ever embarrass you? Maybe he jumps on guests with his muddy paws. Or perhaps he counter surfs. Or maybe you find “surprises” on your carpet at least once a week. If this sounds like your four-legged pal, then you’ll want to click here to discover five quick and easy ways to eliminate these bad behaviors for good!” 3. Create Contests Yes, Facebook is a great place to hold a contest. Indeed, you can even use a Facebook contest to get more fans for your Page. Example: You can hold a photo contest where the winner is the one who gets the most “likes” to his her photo entry. Usually this means that the entrant get his friends and family members © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 9
  • 10. “How To Get Free Website Traffic Every Month” to first become a fan of your Page and then “vote” for the photo by clicking “like.” Thus you get more fans, virally, when you hold this sort of contest. However, for the purposes of this discussion we’re talking about contests that you hold on your own website. Again, the purpose is to get your Facebook fans to click off your Page and click through to your website. There are a few keys to running a successful contest. See how many of the following factors you can incorporate:  Build a list. Be sure to make it a requirement to join your mailing list in order to enter the contest. That way, you’ll have a niche list to market to once the contest is offer.  Offer relevant prizes. Of course people love cash. But if you offer cash, then you’ll get freebie seekers from all over. It’s much better to offer niche-relevant prizes so that your list is more targeted.  Add in a viral component. Whenever possible, incorporate a viral component. Example: Perhaps offer extra chances to win to all entrants who spread the word about your contest.  Get people to “sell” themselves on being customers. Example: Have people create video commercials of your product. This will serve to have entrants convincing themselves that you have a great product.  Create “honorable mention” prizes. You’ll probably have several prizes awarded to the top winners. But as an unannounced prize, you can offer ALL entrants a limited-time steep discount on one or more of your products. © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 10
  • 11. “How To Get Free Website Traffic Every Month” 4. Link to Interactive Features You don’t want to turn your Facebook Page into a monologue. Instead, you want to engage your readers. And one way to engage them and build relationships with them (while simultaneously getting them to click through to your website) is by linking to interactive features, like:  Feedback forms. You can specifically ask your readers for their opinions and comments on some particular issue. This could be an opinion on a current niche news topic, a review of your products or even a comment on a blog post.  Polls and surveys. You can create both serious and humorous polls and surveys. Example: On the serious side, you may pose “profiling” questions to get a better feel for your audience. On the lighthearted side, you may post fun and silly polls like “which breed of dog is the most intelligent?”  Quizzes. Just like polls and surveys, quizzes can either be fun or serious. Example: A serious quiz might be something like, “How good is your health?” A lighthearted quiz might be something like, “What kind of dog would you be?”  Games. Finally, you can provide some interactive applications for your Fans by posting games on your site. Ideally, these games should be directly relevant to your niche. One way to do this – no matter what your niche – is to post a niche-relevant trivia game. 5. Provide Excerpts from Products This is kind of like the first tip above, where you post an excerpt from one of your blog posts. However, in this case you post an excerpt from an information product, such as a chapter (or just a few meaty pages) from a book or a clip from a video product. © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 11
  • 12. “How To Get Free Website Traffic Every Month” The goal, of course, is to sufficiently impress your prospects so that they’re eager to click through to your website and purchase the entire product. Tip: For best results, you can post your excerpt alongside a teaser that includes a strong call to action. See the section on teasers above for examples. 6. Give Coupon Codes Finally, another way to get your Fans off of Facebook and onto your website is by offering coupon codes for your products and services. Here are a few things to remember to make these offerings a success:  Create anticipation. Don’t just hand out the coupon codes. Instead, build anticipation for your offer. Mention days ahead of time that you’ll be handing out valuable coupon codes with steep discounts – and that your fans won’t want to miss it. Be sure to also tell them about the benefits of the products or services you’re promoting to help put them in a buying mood.  Offer actual coupon codes. Yes, it’s true that you could just create a special page for the discount offer, or perhaps even change the price on your main sales page. But instead, you’ll want to offer actual coupon codes, if possible. There are two reasons for this… a) First, offering a coupon code makes the deal feel extra-special, meaning your fans are more likely to take you up on it. b) Secondly, lots of people like to share these coupon codes on niche forums. So, you may even get a viral effect if you offer codes rather than outright discounts.  Make it a limited-time offer. Finally, the other way to make sure your coupon campaign is successful is by offering the discount for a limited time. Since you do want the viral effect to kick in, you don’t want to have it expire too soon (such as in a day or two). Instead, choose an expiration © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 12
  • 13. “How To Get Free Website Traffic Every Month” date between three days and one week long – short enough to create urgency, but long enough to allow time for the viral effect to take hold. And there you have it – six ways to get your Facebook Fans off your Page and onto your website. But remember, that’s just one factor you need to consider when creating posts. Six Ways to Create Engaging Posts The second factor to consider is that you need to create engaging posts – those that engage your audience and help you build a community. Here are six ways to do it… End of part 1… Click here to get part 2 entirely free! Whatever you do online you need traffic – when you need traffic you need www.Traffic-Rush.com © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 13
  • 14. “How To Get Free Website Traffic Every Month” © Copyright - All Rights Reserved. http://www.traffic-rush.com Page 14