This presentation was originally presented by early stage investor, Fran Hauser, at the 2015 Project Entrepreneur Summit in New York City. Women start companies at a rate 1.5 times the national average but account for less than 10 percent of founders at high-growth firms*; while the passion and talent clearly exists, barriers stand in the way of women maximizing the economic significance of their efforts. That’s where Project Entrepreneur comes in. Project Entrepreneur is a foundation and competition sponsored by Rent the Runway and UBS for women entrepreneurs. Apply now to win $10,000 in funding and an accelerator program!

1. The Perfect Pitch Deck
PROJECT ENTREPRENEUR FRAN HAUSER
OCTOBER 17, 2015

2. INTRODUCING (INSERT NAME
OF COMPANY)
ELEVATOR PITCH:
• WHAT THE PRODUCT/SERVICE IS
• WHO THE CUSTOMER IS
• PAIN POINT IT’S SOLVING OR OPPORTUNITY IT’S
CAPITALIZING ON
• SIGNIFICANT TRACTION (IF RELEVANT)
USE SIMPLE LANGUAGE
AVOID: vagueness, jargon, buzzwords

3. OPPORTUNITY
PAIN POINT
OR
MARKETPLACE TREND

4. SOLUTION
SHOW YOUR PRODUCT AT A HIGH LEVEL - MAKE THIS
AS VISUAL AS POSSIBLE (DIAGRAM, SCREENSHOT,
ETC..)

5. MARKET SIZE
IMPORTANT TO SHOW THE ADDRESSABLE MARKET
DON’T INFLATE THIS NUMBER

6. WHY NOW?
THIS IS ONE OF THE MOST IMPORTANT QUESTIONS
FOR VC’S. WHY IS THIS PRODUCT RELEVANT RIGHT
NOW?
WANT TO MAKE SURE IT’S NOT TOO LATE NOR AHEAD
OF ITS TIME

7. CORE TEAM
DEMONSTRATE WHY THIS IS THE RIGHT TEAM TO
EXECUTE ON THIS

8. PRODUCT
IF PRODUCT IS LIVE, DO A DEMO
IF NOT, SHOW DESIGNS
FOCUS ON THE ONE FEATURE THAT IS THE MOST
IMPORTANT AND THAT WILL DRIVE VIRALITY OR
INTEREST

9. COMPETITIVE LANDSCAPE
SHOW FULL LANDSCAPE (LEGACY AND DIGITAL) AND
WHERE YOU FIT IN
SHOW WHITE SPACE, IF IT EXISTS
IF IT DOESN’T, EXPLAIN WHY THIS IS A GOOD
BUSINESS IDEA

10. KEY DIFFERENTIATORS
WHAT ARE YOUR COMPETITIVE ADVANTAGES?
• PATENTS
• KEY RELATIONSHIPS
• BARRIERS TO ENTRY FOR NEW PLAYERS
• UNFAIR ADVANTAGES

11. BUSINESS MODEL
REVENUE MODELS
PRICING
CUSTOMER LTV VS CAC
KEY ASSUMPTIONS SUPPORT
SUPPORTING DATA IS REALLY IMPORTANT HERE

12. CUSTOMER ACQUISITION
STRATEGIES TO ACQUIRE CUSTOMERS

13. TRACTION
IF PRODUCT IS LIVE, SHOW TRACTION WITH KEY KPIS:
CUSTOMERS, REVENUE, ENGAGEMENT, ETC…
IF PRE-LAUNCH, ANY INITIAL CONSUMER TESTING
FEEDBACK OR ENTERPRISE CLIENTS INTERESTED IN
DOING A PILOT, SALES PIPELINE

14. FINANCIALS
SHOW 5 YEARS
VC’S DON’T EXPECT TO SEE A PROFIT IN THE EARLY
YEARS

15. KEY RISKS
AND WHAT YOU ARE DOING TO GET AHEAD OF THESE
AND MITIGATE

16. CAPITAL RAISE
FUNDS NEEDED: STAGE/SIZE/TERMS
USE OF FUNDS
WANT TO RAISE ENOUGH TO HAVE 18 MONTHS OF
RUNWAY

17. INVESTORS/ADVISORS
BE PREPARED TO ANSWER WHAT THE LEVEL OF
INVOLVEMENT IS ESPECIALLY IF HAVE A MARQUIS
ADVISOR

18. WHY INVEST?
SUMMARY OF WHY THIS IS AN AMAZING
OPPORTUNITY