1.
What Crises Reveal about Your PM
Culture
by BlaBlaCar VP of Product & Design
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2.
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3.
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4.
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5.
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6.
What Crises Reveal about
Your PM Culture
#ProductCon

7.
Joined in 2014
⚽ 📚
󰝈
Ben Retourné
VP Product & Design

8.
Be the go-to
marketplace
for shared travel.
Our mission

9.
“The go-to
marketplace for
shared travel”
BlaBlaCar
+130 million
members

10.
What crisis reveal about your
product team?

11.
A roller-coaster
From Feb. ‘20 to Summer ‘22
��

12.
February 2020 - France

13.
󰏃
󰎙
󰑒
󰎼
󰐮

14.
#1 Accept the unknowns
#2 Stick to your principles
#3 Own your basics

15.
#1 - Accept the unknowns
Don’t try to predict the future
#2 - Stick to your principles
#3 - Own your basics

16.
When will things get
back to normal?

17.
What should we do?

18.
Try #1

19.
Two Max in the Back

20.
Only one in the back

21.
LOW usage among our users, despite the
circumstances
DECLININGinterest in using it again for
the next carpool once used

22.
Try #2

23.
#COVID FIGHT
Hackathon #1 - Not a success

24.
The BlaBlaCar community app to
support each other with grocery
shopping during COVID-19

25.
Try #3

26.
1 Leverage existing tools / parameters
Hackathon #2 - A success
2 Tiny changes in UI not changing the logic
3 External tools or bots

27.
Increase number
of seats
Remove our fees
for all passengers
Launch a
Telegram bot
💺 💸 🤖

28.
When will things get
back to normal?
NEVER!

29.
Don’t try to predict the future, and
slightly adapt if needed
#AcceptTheUnknows

30.
#1 - Accept the unknowns
#2 - Stick to your principles
Be clear on where you’re heading to
#3 - Own your basics

31.
What are our
intangible
principles?

32.
Maximize revenue while
preserving long term dynamic
Offer the best-in-class booking
experience for shared travel
Capture and fill-up all carpool
driver rides
Fill-up buses and run efficient
operations
Make our platform the most
efficient and scalable one
Comply with local and
international regulations
Monetization Passenger XP Carpool supply
Operated Buses
Capabilities
Compliance
Gather bus operator supply
and fill-up their buses
Pro Marketplace
Make our teams as efficient as
possible
Corporate Services
Provide reliable data to run our
product and business
Data
A Yearly Product & Engineering roadmap

33.
How do we keep our
principles but
adapted our path?

34.
Path #1
Uncertainty
6 weeks plan

35.
Path #2
Finish
first

36.
Path #3
Easier with
less traffic

37.
Be clear on where you’re heading
to, so that you can easily adapt if
needed
#StickToYourPrinciples

38.
#1 - Accept the unknowns
#2 - Stick to your principles
#3 - Own your basics
Be perfect on your principles

39.
“That’s the way it is”

40.
Offer the best-in-class booking
experience for shared travel
Passenger XP

41.
“That’s the way it is”
Why shouldn’t we
change?

42.
“It used to be this
way?”

43.
Cash or Online

44.
Capture and fill-up all carpool
driver rides
Carpool supply

45.
“It used to be this
way?”
Why should it remain
this way?

46.
Always look at your principles, to
keep & unleash their full potential
#OwnYourBasics

47.
#1 Accept the unknowns
Don’t try to predict the future, and slightly adapt if needed
#2 Stick to your principles
Be clear on where you’re heading to, so that you can easily
adapt if needed
#3 Own your basics
Always look at your principles, to keep & unleash their full
potential

48.
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and Corporate Training
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